Chapter 1160： Emboldened

Yin Jun did not tell Koloti, in fact, the most profitable "Lion King" is not its movie box office at all.

"Lion King" as a super IP, it has more places to make money.

In every Disneyland, there has always been a theater of "The Lion King", which has been a popular guarantee for many years and is very popular.

In terms of money, the previous life of the "Lion King" musical began in Broadway's Opera House in 1997. After 17 years, its total box office reached 6.2 billion US dollars.

Correct.

You read right.

Is "The Lion King", which is it. It surpassed the "Cat" and the "Phantom of the Opera" that were released 15 years earlier than it. It became the first on Broadway, and has never fallen.

The box office of 6.2 billion US dollars, even if the expenditure is too much, Disney earns 1 billion US dollars on this, should no one doubt it?

There is also a video of "The Lion King", which sold 4.5 million copies on the first day! A month's time quickly accumulated to 30 million sets!

Plus future DVD releases, etc., "Lion King" has earned not less than 2 billion US dollars in more than ten and twenty years!

Even the original soundtrack of "The Lion King" has sold 25 million copies, making countless singers desperate-Nima, I ca n’t sell 25 million copies in my life. Now you have an animated movie music The soundtrack sold so much? How do you make our singers live?

As for derivatives, such as toys for various animals in it, as well as merchandise authorization, etc., for decades, it is a very impressive number.

Look!

It is a movie that brings the overall benefit of more than 4 billion US dollars to Disney, or is it pure profit. How extraordinary is this movie?

Such a movie, you say it will fail?

Give me a break!

Not to mention Yin Jun ’s generous investment, the Lion King is definitely more elaborate than the original.

At least in terms of production costs, the previous life was about 40 million US dollars, but Yin Jun ’s investment has now reached 60 million US dollars.

Although this is due to the addition of the IMAX version, do n’t forget that the labor cost and price cost in 1981 and 1982 are definitely two grades higher than those after 13 or four years.

The current 60 million US dollars can be used as 100 million US dollars after 13 years!

What's more, the previous generations of Disney did not like "Lion King" very much. They were more optimistic about "Pocahontas" produced at the same time. They did not pay much attention to the promotion. As a result, they did not expect that "Lion King" came back. The box office is twice that of "Pocahontas" alone, not to mention other derivative income.

Another reason for the success of "The Lion King" is that the senior animators and artists all go to "Pocahontas". The animators and artists stacked in the crew of "The Lion King", most of them They are all fledgling young people.

It is this group of energetic, energetic, and full of young people who made "The Lion King" a super classic.

It took more than 20 years for Frozen to surpass Lion King in actual box office currency value, but if it was about purchasing power and inflation at that time, it was still far from enough.

This shows how amazing the achievements of the spirit conveyed by "The Lion King".

This was also in 1994, which was twelve years later. The "Lion King", which was ahead of the world by twelve years, would shock people more than twelve years later.

After all, the animated movies in this era have not yet grasped the essence of it.

Is just like Pixar. The animation it does is not just for children, it is for everyone, and it can make adults cry and feel sad when they see it.

"Lion King" happens to have such a little Pixar style, it is truly a movie for all ages.

If not so many adults contributed a lot of box office to it, it would be impossible to get a billion dollar box office.

Why did Yin Jun say 800 million dollars?

It's because Yin Jun attaches great importance to "The Lion King" and knows that it has great potential that has not been developed. The kind of junk marketing in the previous life can make the "Lion King" get close to 700 million at the first time. Better? Or a lot better?

Therefore, he prepared large-scale promotion from the beginning.

The promotion of the bombing form of later generations is already familiar to Yin Jun.

Publishing expenses, Yin Jun prepared 50 million US dollars!

This number is only known to the highest level of Disney and United Arts movies, and it will definitely scare the dead.

The previous 50 million advertising cost of "Speed ​​of Life and Death" was purely angry for fighting, and there was not much practical use at all.

Now the release of "The Lion King" has the most detailed planning and plans, and goes directly to the ultimate propaganda of "Family Family". There is a strong target in the release, which is targeted.

Don't think that the movie is good, you don't have to publish it on a large scale.

The previous life's "Avatar" showed the domineering of the king. In the 20th century, Fox increased the advertising bombing funds of 200 million US dollars in one breath.

Today, 50 million publicity, even if it is distributed around the world is already very much, and Yin Jun also gave a promise to the two major companies, if the "Lion King" box office is strong, then he will add 30 million US dollars in advertising Advertise the cost.

The publicity department of the two companies was a little trembling.

If the advertising cost reaches 80 million US dollars, and the production cost of 60 million US dollars, the box office must be at least 420 million US dollars to barely pay back-the overseas box office share, but not as high as Hollywood, can reach an average of 35% , Already very good.

But they also know how great Yin Jun's expectation is for "The Lion King", because it also involves Yin Jun's gambling contract.

Even if Yin Jun did not intend to abide by the gambling agreement at last, he would not be willing to lose so much.

So everyone is estimating that the boss's box office expectation for "The Lion King" should be about 600 million US dollars worldwide.

If it reaches $ 600 million, even if the boss does not quit Hollywood, then others basically have nothing to say-because this has already created a record of Hollywood animation.

But can such a box office be achieved?

Almost everyone has no idea.

Even Tang Shuxuan, who is most confident in Yin Jun, is the same.

Although many people have already watched the film "The Lion King", this film, which has been directed and reviewed by Yin Jun, is actually very good-looking, but this is not necessarily entirely.

Sometimes the taste of the audience is so strange.

Many people in the industry watch good movies, but they don't like it; many movies that didn't report hope, they watched with relish.

So some people say that in fact, most of Hollywood's movies are gambling, and they are all gambling without any cards. If they are successful, everyone will be happy. If they are not successful, they will be finished.

The history of the Lianyi Films and MGM Corporation is so finished.

These reasons are known by Disney and Lianyi Films.

But they also have no choice. Now that they have reached a road in Huashan, they cannot tolerate them to retreat a little bit, and they can only go forward desperately to get a chance.

Fortunately, they have gone through the wasteful promotion and marketing of "Life and Death Speed" before. They already have a lot of experience, knowing when to spend money, and how to use more money in those areas, and how to do it.

Speaking of, this is also some of the experience they gained after the last "Life and Death", which happens to be a company that has not been wasted and promoted on a large scale, and cannot be experienced.

People outside hope to rush Yin Jun back to Xiangjiang.

But the employees of Disney and Lianyi Film Company didn't want this.

They have had enough days of being led by CEOs who are incapable and incapable. They have had enough days to worry about the company going bankrupt or being resold.

They prefer and support people like Yin Jun, who have the money and can produce TV shows, movies and variety shows with great generosity, and have unparalleled talents, who can continue to lead them to success as a super genius.

Who does n’t want to follow the winner?

As for what other people think ...

Please, that's their thing, okay?

They forced our boss back to Xiangjiang, they can get benefits, how about us? We are out of luck! The company has become stagnant again!

Americans. Chinese love Americans very much, but they also love themselves more!

Therefore, this is also the most important reason why Disney and Lianyi Film Company have become more and more united and vowed to help Yin Jun succeed!

Yin Jun is a person who likes Tai x very much. In his view, Tai X is the only wizard who can be compared with Han Bangzuo Liu Bang. These two men plus one Zhu Zhongba are the only three real civilians in the history of China People start their homes ~ www.novelhall.com ~ The people who have finally achieved great achievements.

And what's even better is that he faced a worse environment than Liu Bang, but in the end he miraculously succeeded in counterattack and experienced more legendary than Liu Bang.

Tai x has a famous saying, that is, "the key to xx's success is to unite the majority of people and stand in the position of the general public, we can win xx."

Yin Jun is doing this in the United States.

He bound the interests of Disney and Lianyi Film Company tightly together with himself, so if everyone's interests are the same, of course they will consider Yin Jun and the company.

Frankly speaking, it is actually fart. The stock decides its position, wherever you sit, the natural position is.

If Yin Jun does not unite them, does not give them generous treatment, does not share the success dividend of each movie with them, does not accumulate their confidence and courage through success, then Disney and Lianyi Film Company ’s People, morale has long been low, falling apart.

It's good now, everyone will work hard together, the hope of success will increase greatly!

……

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