Chapter 1084： The beginning of the Hong Kong film myth

Following last year's practice, Xiangjiang on January 1 also had a blockbuster movie listed.

It is the second part of the "Best Partner" series, the signature of Xinyicheng.

This guy is also domineering enough, knowing that the Kirin movie will not **** the January 1st schedule with them, so after last year, they launched the "Best Partner" at this time, which has the meaning of fixing this schedule.

In the past year, the seven monsters of Xinyi City made a total of 15 movies. Although there are good and bad, in general, they have made a lot of money.

Since the new art city has made money, then the boss Lei's Golden Princess theater line has naturally made a lot of money.

After such a year of calculation, they actually had a pre-tax profit of about 100 million Hong Kong dollars!

Although it is not as good as the Kirin Film Company's change in x, and it is not as good as the Golden Harvest Company with Cheng Long and Hong Jinbao, it has surpassed the Shaw Film and officially became the third largest film company in Xiangjiang.

Even if their foundation is not too stable, the new art city has not only the "best partner", but also the "Dragon and Tiger Boys", even if only one piece is produced in a year, it has already achieved dazzling results. , Unlike Shaw, can only be supported by old films and old-fashioned thinking.

In order to have greater achievements this year, Lei Jue Kun specially allocated 30 million in the second half of last year to produce "Best Partner 2".

As soon as the number of 30 million came out, Quan Xiangjiang looked at them a little bit impressed.

You know, even three years ago, there was no 30 million box office box office champions!

Not to mention the investment of a movie.

If you can invest 5 million, even if it is a blockbuster, if you invest 10 million, there is no such thing.

Is also the trend of large-scale film production led by Yin Jun, so it is pushing Xiangjiang's film production costs to become higher and higher.

On the one hand, the stars' pay is getting higher and higher.

Three years ago, 300,000 people were able to invite good stars. First-class stars are around 500,000-700,000. If it is 1 million, I am afraid that only top stars like Xu Family Brothers and Cheng Long can get them, even Hong Jinbao, Zheng Shaoqiu can't get it.

Now, it is said that Cheng Long took 8 million pieces of bonus plus bonus for the film "Hongfan District"; the group of main actors in "Police. School 2" also had 1-2 million pieces of bonus plus bonus, the highest Rowan Atkinson even paid $ 2 million in pay; in addition, Eddie Murphy, who starred in "Beverly Hills Detective" in Hollywood, was the last person to get a $ 5 million in pay and dividends.

Of course, Eddie Murphy and Rowan Atkinson can't be counted in Xiangjiang's local rewards, so the most is "Fat Xiang" in "Life and Death Speed".

With this movie, he paid a lot of dividends for the film, which was 3 million US dollars. Counting about 20 million Hong Kong dollars, he really wanted to scare people.

Not to mention these commercial blockbusters, Zhou Runfa's excellent interpretation in "Jian Fengyun" and the Cannes Golden Palm Award, so the Kirin movie gave Zhou Runfa's remuneration plus bonus of 6 million Hong Kong dollars.

From this point of view, Xiangjiang Film is now very different from before, and various expenses are increasing. Many small film companies have no way to adapt to this environment.

Although they are still making movies, they can make hundreds of thousands, one or two million because of various conditions, but losing money can make them fail.

Because of Yin Jun, Cheng Long, and Xu Guanjie whose movie Zhu Yu is in front of them, how can those movies that are obviously rough-made, how can the audience of Xiang Jiang be satisfied?

Can't satisfy the audience of Xiangjiang, how could it be possible to sell good prices in foreign ports?

Is actually a film-making. Month film company, still relying on accurate market positioning, small cost, fast film arrangement, medium return, and it is relatively moist.

The main reason for supporting New Arts City to produce 30 million Hong Kong dollars for "Best Partner 2" is, of course, the "Best Partner" sold well in the foreign box office, with a total of 35 million Hong Kong dollars. This alone allows them to copy The profit-making profit is back, and then the box office of the port is a net profit.

This time, before the start of "Best Partner 2", Yin Jun discussed with Lei Juekun. In the first part of "Best Partner", the publishers in other places bought the copyright and made a video tape to be broadcast in Europe and America. The effect was actually Not bad, so this time, Lianyi Movie and Disney are preparing to jointly help New Art City release "Best Partner 2", and the money received will be divided in proportion.

Lei Juekun naturally agrees happily with this. With the Seventh Congress of Hollywood operating behind, and facing dozens of developed countries in Europe and America, the price will certainly not be lower, at least than those given by the small publishers before. The buyout price of one hundred thousand or several hundred thousand is much better.

In order to make his second movie released in Europe and America a success, Lei Juekun added it again, raising the production cost to 30 million.

Then there is another important reason, that is, the movie ticket price of Xiangjiang has increased again.

In recent years, everything in Xiangjiang has been rising rapidly, including salaries. At the beginning, it was about 1200, but in 1981, it was almost as fast as 2000 Hong Kong dollars.

In just 4 years, the salary has doubled faster, so the price of movie tickets is also normal.

Yin Jun remembered that when he went to watch the first movie with Guan Zhilin, the price of the movie ticket was 5.6 yuan. As a result, the average price reached about 10.2 yuan in 1981 last year.

Xiangjiang's major cinema lines and theaters have already agreed on it. From January 1st, 1982 this year, movie ticket prices will rise again, ranging from 10-12 yuan.

The best blockbuster is 12 yuan, and the most common movie ticket price is not less than 10 yuan.

Don't underestimate the price increase of such a piece or two. Compared with the unit price of movie tickets, this is a 10% -20% increase, which means a 10% -20% increase in the movie box office, which represents the box office revenue. 10% -20% increase!

1 million increase by 10% -20% is not much, but what about the 10 million box office? 20 million box office? 30 million?

It was also because of seeing such a large piece of fat, that Xinyi City decided to rush to release the "Best Partner" on the first day of the new year, and it was a good start!

Turned out to be a big explosion at the box office as they imagined.

The box office on the first day of Friday reached 2.1 million, which is almost higher than the highest single-day box office in the first episode of "Best Partner".

Saturday's box office has reached 3.2 million in one fell swoop, becoming one of the few Hong Kong movies that can exceed the 3 million box office in a single day!

Then the box office on Sunday fell to 2.5 million, but the box office in the first three days of the weekend was as high as 7.8 million Hong Kong dollars, far exceeding the first episode.

According to this trend, after the end of the six-week screening period, it should not be a problem to reach a total box office of 30 million.

Of course, the 30 million yuan invested by the new art city is not all used for shooting. The direct investment is about 20 million. The remaining 7 million is used for some special effects, and the other 3 million is used for shooting. Promotional ads above.

With the development of the film industry, good wine is not afraid of the deep alley tradition, and there have been many changes.

The most representative one is Yin Jun's "Speed ​​of Life and Death". The sky-high advertising cost of US $ 50 million has brought a lot of viewers to it.

In addition, the "Great Split" advertisement produced by Yin Jun is the first to lead the red movie actor Fei Xiang, which is also a classic marketing.

If it were not the addition of these two factors, even if "Speed ​​of Life and Death" is even better, it would be no match for "Superman 2" in North America.

Had it not been for the terrifying battle with "Superman 2", "Life and Death Speed" would not have won such a great reputation, and it would be impossible to sell it in Europe and South America.

Therefore, the quality of the film is of course important, but publicity is even more indispensable.

3 million Hong Kong dollars of publicity investment, in this era of Xiangjiang, can be regarded as very much. "Kylin Daily", "Li Bao" and other newspapers, you can see the figure of "Best Partner 2" every day. Zhao Yazhi and they also went on several TV programs to publicize, and they did a good job in warming up.

Therefore, such a good first weekend performance is also expected.

Looking at the excellent results of "Best Partner 2", the theater dealers in Treasure Island, Japan, Japan, South Korea, Southeast Asia and other places ran over one after another, and strongly demanded to buy out and release.

But today's Golden Princess is not a small film company that was just established two years ago.

'S continuous success has given Lei Juekun greater confidence.

In addition to opening small places like Singapore and Vietnam, he can accept buyouts. For the rest of Japan, South Korea, South Korea, Treasure Island, and Thailand, he asks everyone to do according to the share.

Princess Jin is not much anymore, 30% of the box office income, the rest are all their cinema distributors and movie theaters.

Hearing this request, foreign publishers were taken aback.

Before that, Yin Jun's movie had this confidence, and "Speed ​​of Life and Death" was done according to the division.

But that's "Speed ​​of Life and Death"!

Although "Best Partner 2" is good, it is certainly not as good as "Life and Death Speed", are you so brave?

However, no matter what they say, Lei Juekun made up his mind this time, so he must try this sharing agreement.

Unable to do so, the first one that could not be stabilized was the Baodao filmmaker. Their family members were competing. The faster they responded, they directly signed a split agreement, and started planning the release with the copy.

Next is Japan. Ben and South Korea. Fans in these two countries have now become Yin Jun ’s **** fans. Especially know that Yin Jun is Mr. Jun ’s Japanese fan. For Ben Jun ’s own production, Yin Jun writes a script. 'S movies are absolutely fascinating to support, no one will fall.

Before making it, both "Dragon and Tiger Boys" or "Mr. Zombie" were in Japan. Ben triggered a movie watching frenzy ~ www.novelhall.com ~ got a lot of box office.

As a result of this. After the fall of Ben, South Korea could not hold it immediately.

Several big heads have already surrendered. The remaining countries such as Thailand, Malaysia, and the Philippines will naturally only be able to fulfill their needs. They have signed a share agreement with Princess Jin, and everyone will be ready to release it.

In this year, Hollywood blockbusters have not yet started to show off. When everyone is a feature film, the movie mode of Xiangjiang, an oriental cultural atmosphere, is more popular among Asian people.

So basically as long as there are familiar people, familiar directors, familiar screenwriters in the Xiangjiang movie, the fans themselves know that they look good or not, and they do n’t need any promotion from these cinema operators.

The myth of Hong Kong films is actually erected in this way.

Of course, the myth of the last Hong Kong film was also smashed by the Xiangjiang filmmakers themselves.

Is not only those small and medium-sized film companies that follow the trend, but also film companies such as Jiahe, Yongsheng, and Xinyicheng. They are also crazy and exhausted. In the end, everyone will play together!

However, even in the era when the Hong Kong films are dead in 2020, Asian fans will still buy them after watching the familiar names of Liu Dehua, Zhou Leifa, Liang Chaowei, and Zhou Xingchi. I am afraid that Hong Kong films will maintain the last trace of gold Evidence of years of thinking! ...

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