Chapter 1083： BMW tears Mercedes

Nielsen data showed that at 9 o'clock in the morning in various time zones in Europe, when the BMW "Domino" advertisement was broadcast, it triggered a viewing frenzy.

France's ratings are 32%, Britain's ratings are 37%, Germany's ratings are 43% ... The most exaggerated is Italy, which actually reached 52%!

Know that last year's most popular TV series in Italy only gained 42% ratings!

An advertisement can actually get such exaggerated ratings, it is simply incredible.

As soon as he got this result, the CEO of BMW immediately shouted Mercedes-Benz from the air: "How? Do you think I need to eat a car?"

Mercedes-Benz did not reply for a long time.

Such anti-sky advertising ratings are not worse than "great splits". How do they fight for a fight?

At the same time, Mercedes-Benz headquarters even hated the vice president who had messed up the follow-up cooperation negotiations last time!

If it were n’t for this **** ’s arrogance, where would it be cheaper for BMW to pick it up?

Think about it!

If the two best advertisements in decades have come from Mercedes-Benz, then this momentum is still good?

Yes!

Didn't take a few hours to play in the United States on January 1st at 9 a.m., the people of Mercedes-Benz have already admitted very simply, this is super excellent advertising, don't worry about its advertising effect at all!

Is of course the most happy BMW.

They spent a high price, 12 million advertising costs, plus a million advertising production costs, and more than 30 million advertising costs, a breath is a huge investment of about 50 million US dollars, and finally it is blooming its due splendor !

Even in terms of short-term effects, "Domino" ads can be worth hundreds of millions of dollars or more, not to mention the advantages of improving BMW's brand image in the past, which has the advantage of continuously deepening the impression of BMW cars in people's minds!

It is no exaggeration to say that "Domino" can be used for at least 20 years, and the overall effect created by the Jedi is as high as 1 billion US dollars, and even more!

As a personal push to promote the cooperation with Yin Jun, BMW ’s global vice president, Rouniberg, was praised by the major shareholders and the board of directors.

They praised Rooneyberg, "Ambitious, courageous, and accurate eyesight", and Rooneyberg could not keep his mouth closed.

And with the lessons of Mercedes-Benz, Rooneyberg immediately called Yin Jun under the authorization of the company's board of directors to announce the effect of the advertisement, and expressed his willingness to cooperate with Yin Jun for a long time in the future.

This huge success is close at hand, so BMW has a new offer.

They plan to sponsor the three films directed by Yin Jun with US $ 30 million in the next three years.

Used to be 10 million dollars to sponsor a movie, but now it has been raised to three 30 million in one go! !

Still the same sentence, even if Yin Jun shot shit, they recognized it and gave the money!

Ok.

This is also a joke.

BMW people now know Yin Jun very well, as long as he does something, there will be no perfunctory things.

Even according to the box office of US $ 380 million directed by Yin Jun's first movie "Speed ​​of Life and Death", the sponsorship fee of 10 million won't be lost!

For such a good thing, Yin Jun naturally accepted it.

Just next year and in the next year, it will shoot a drama film-a "Shoushenk's Salvation", a "Forrest Gump", the cost would not have been too high, with the $ 10 million each sponsored by BMW, basically the production cost They all got up, and the rest is just to declare the cost.

One step behind BMW was the call made by Mercedes-Benz. Mercedes-Benz Asia-Pacific President Meissen, the one who talked to Yin Jun as the "Great Split" advertisement and sponsored by "Speed ​​of Life and Death", called to visit. And talked to Yin Jun about cooperation.

Has always been a stable Mercedes-Benz company, this time is also very stimulated by BMW.

You said that you got a good advertisement from BMW, so that's all right. Go happily.

But why do you celebrate your advertisement on the one hand, and on the other hand, do you want to take out the breakdown of the negotiations between our Mercedes-Benz company and Yin Jun?

Does use our eyes and no beads to set off your wisdom and talent?

Is this too much?

Isn't it good to beat someone without a face?

But the Mercedes-Benz company was also stunned to say nothing, because BMW has absolutely no rumors, it is their mistakes, so only ruined the opportunity to get the "Domino" advertisement, so that BMW took the loop.

Now that BMW is shining brightly, Mercedes-Benz is even more eye-catching.

They even felt that Yin Jun's last advertising message to BMW was a bit of venting his dissatisfaction with Mercedes-Benz.

"BMW, walk with those who stick to their dreams."

Is this ridiculing that we have not persisted and did not have enough dreams?

Whether Yin Jun is ironic or not, he certainly has an opinion on Mercedes-Benz.

Although the Germans are old-fashioned, they still have great tolerance for those who really have the ability.

You have misunderstandings, unhappy, it ’s okay, we can understand and understand, then we will work together from now on, we will give you the best conditions!

This is what Meisen conveyed to Yin Jun.

Mercedes-Benz is not going to advertise this time. Although the "Domino" is better than Niu, the "Great Split" is definitely a super classic. It is still being played continuously. It can be used for at least three or five years. There is no need for it. Make another classic earlier instead.

They have to cooperate with Yin Jun first, it is still a movie.

"Great Split" is certainly a great advertisement, but in a world-selling movie such as "Life and Death", the scene of Mercedes-Benz's continuous shooting is also very shocking, letting you see the many Mercedes-Benz Models, and superior performance.

In the past few months, sales of Mercedes-Benz cars that appeared in "Speed ​​of Life and Death" have increased by 5% -12%.

Don't underestimate this percentage, but it is global sales data, which is only half a year. If calculated according to a one-year cycle, Mercedes-Benz's sales will increase by 200 million US dollars due to "Life and Death Speed".

Mercedes-Benz has given Kirin Culture two successive sponsorship fees of "Life and Death Speed", which is only 11 million Hong Kong dollars and 2 million US dollars. It has already been exchanged for such a great effect, and it is really a perfect marketing tool.

If it was n’t too idiot to talk about the continuation of the vice president, Mercedes-Benz had intended to cooperate in Yin Jun ’s movie.

This time is good.

Meissen said that Mercedes-Benz is willing to sponsor Yin Jun ’s five movies at a price of US $ 10 million each, but Yin Jun instead told him that he had agreed with BMW ’s US $ 30 million in three movies. Cooperation.

Meisen's face was absolutely black at that moment.

Reluctantly talked to Yin Jun for a while, and Meisen left with a loss.

This is not to blame Mercedes-Benz's reaction is too slow, but BMW's action is too fast, and the handwriting is still large.

Yin Jun, of course, will choose a pleasant cooperation partner and be generous.

It seems that BMW is actually better.

Meisen didn't know, but Yin Jun was also really sorry.

Although there is no way to cooperate in his own movie, if Mercedes-Benz has the right motorcycle, then Yin Jun will actively recommend them to join the sponsorship of another crew.

That is the crew of Cameron's "Terminator".

Governor ’s classic picture of riding a Harley motorcycle and holding a rifle is one of the best memories in the hearts of countless fans.

Even the desert of motorcycle culture in China, so many people began to trace the trace of the motorcycle.

It is a pity that there is only one Harley Company in the world for the super heavy motorcycle.

Any other motorcycle company, even BMW, Yamaha, Suzuki, etc., although there are heavy motorcycles, in terms of boldness and exaggeration, they still cannot compare with other people's Harley motorcycles.

If Mercedes-Benz has a motorcycle, and the shape is close, Yin Jun will immediately ask Cameron to change the motorcycle logo in post-production.

Anyway, Harley Motorcycles is also very stingy, no matter what the people of Lianyi Film Company said, they just gave 1 million US dollars in sponsorship, and dozens of Harley motorcycles.

This is still in the role of Lianyi Film Company, which is the seventh largest in Hollywood. Otherwise, truck drivers and bodybuilding champions alone, it would be nice if they could look at them more.

A movie's placement of advertising, in fact, as early as 30 years ago, has been one of Hollywood's means of making money.

In Hollywood film companies from now on ~ www.novelhall.com ~ there will be more and more advertisements. Although they have reduced the simplicity of the film to a certain extent, they have saved the film expenses and the production costs. The supplement has a positive effect.

The most famous one is "007". In order to make money, in the end, he didn't even need the morale. He directly got a Ford Mondeo to James Bond. The countless people are thundering.

Even if you don't need a Lamborghini Ferrari, you have to use Mercedes-Benz BMW? Otherwise, anyway, you come to an Audi car, or Lexus!

When did James Bond fall to that end and actually drive a popular mid-size sedan?

So after that, the compulsion of "007" became lower and lower, which made MGM sad.

Yin Jun knew this painful lesson, so he found high-end brands to cooperate at the beginning, and would not choose to lower his style because of money.

So even if Harley is stingy and gives only a little sponsorship, Yin Jun can only use their motorcycles helplessly, instead of choosing to put Yamaha or Honda motorcycles on top.

This is the same as the stars' pay, and would rather not act, or lower their own pay to pick up the show, otherwise you want to increase the price next step, but it is very difficult. ...

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