Chapter 969： Start joining, prepare to pit people (below)

The Qilin Industrial Park under Liufu Mountain in Tianshuiwei is now a very prosperous area.

Because Kirin ’s important production bases are all here, 20,000 or 30,000 employees, all with high salaries and high benefits, have a strong natural consumption ability.

Their strong spending power naturally makes the business of the surrounding merchant shops better. At least 100,000 people rely on their employees of the Kirin Group to eat.

And the people in this group of shops, they went out to buy goods, various orders, etc., and drove the development of the surrounding factories, agricultural breeding, etc., which is another function to promote economic vitality.

It is no exaggeration to say that the Kirin Group is the largest stabilizing force in this area, and this is what MacLehose appreciates very much.

The headquarters of 7-11 has been prepared for a long time, Jin Qiuwen personally received them, summoned them in the large meeting room of 7-11, and introduced the 7-11 joining process to everyone.

Joining 7-11, there are a total of two types, one is called the store management, the other is called the commissioned operation.

Bring a store, also called a franchise. As the name implies, if you have a suitable store, you can send the staff to decorate and decorate after 7-11, and you only need to pay the fee and finally from 7- 11 Buy various equipment there.

Of course, all the goods in the store must be entered from 7-11. If any goods that are not 7-11 are found for sale, the deposit will be confiscated and the franchise will be lost immediately.

This part requires a deposit of 100,000, of which 30,000 is the franchise fee, 50,000 is the deposit, and 20,000 is the reserve for the opening of the store.

The signing time is generally 5 years, after the expiration of the two sides to discuss whether to renew the contract.

If the contract is not renewed at the expiration, only a 50,000 deposit will be refunded. If you do not decide to continue during the contract period, then 50,000 yuan will not be refunded.

If the profit is shared, 7-11 takes 30% of the gross sales profit, and the remaining 70% is owned by the shop owner.

After all, the shops are owned by others, which saves a lot of house rental costs, and it is normal to give more to the owner.

The second type of entrusted operation is to find a suitable shop on 7-11 and then renovate it. After the goods are put in place, let you go to the business. You do n’t have to bear any rent, property management fees, etc. Gross profit is only 40%.

This part requires a deposit of 200,000, of which 30,000 is still a franchise fee, 150,000 is a deposit, and 20,000 is a reserve for opening a store.

Both methods have advantages and disadvantages, depending on how you think about it.

If you have no money, then choose the second one, which is equivalent to you being a professional manager employed by 7-11, specializing in a store, and then having more shares than the workers.

If you have money, then definitely choose the first one, not only you have more autonomy, but also more profit sharing.

By the brand of 7-11, it is very profitable.

But it is worth noting that the two ways of joining, 7-11 will only give you gross profit, and you are responsible for the salaries, operating expenses, etc. of the employees.

It is necessary to recruit several employees. Although it is the franchisee's own freedom, if the normal operation is affected due to insufficient manpower, the headquarters has the power to order the franchisee to improve.

"In this way, the net profit of the store operation is about 5% per month. If you calculate according to the turnover of the Yunli Street store in Yau Ma Tei, which is currently the lowest profit, you can earn 125,000 a month." The article calculates to everyone: "If it is commissioned, the monthly net profit is about 2%, which is 5000 yuan.

Now it seems that although it is less, our business is not set in stone. With the economic development of Xiangjiang, 7-11 is more and more popular, especially the young people. I believe that sales will definitely With continuous improvement, your profits will continue to increase! Just like the three stores in Yau Ma Tei, at the beginning, there were only more than 8,000 per month, but after 4 months, it had a net profit of 20,000. This is the benefit of continuous development! "

Speaking of this, Jin Qiuwen looked at the following people and said with a smile: "Now, you guys can ask some questions, I will try to answer you as much as possible!"

"Hello President Jin." A middle-aged man in his forties, raised his hand and took the microphone and asked: "I want to ask, if I have a store in Central, it is 100 meters east from the Admiralty MRT station. . In that case, can I open a store there? "

"Theoretically, it is not feasible, because your facade is 50 meters north of our direct store, which is too close to each other. It will affect each other's business." Jin Qiuwen remembered the addresses of the 50 facades very firmly. I answered directly, "We are thinking for everyone. When 7-11 has not been fully developed, and the consumption level of residents in Xiangjiang has not improved, there must be regional division.

Makes us all profitable, which is the most important reason for the 7-11 recruitment. If only we get the money, or just you get the money, can the business last? Also, if you all rob each other's business, you will not hesitate to use various means for this, which will not only hurt yourself, but also our 7-11 brand image! "

Nodded for a while.

Jin Qiuwen said it very comfortably. When it comes to doing business, everyone wants to make money and there is nothing wrong with it.

"But if you say that, wouldn't we not be able to make money in the best location?" Another middle-aged woman asked, "Because you know where is the most profitable, wouldn't you go open the store yourself then Give us the storefront in a poor location? "

"of course not."

Jin Qiuwen saw a group of people alert and said with a smile: "I said, there are regional divisions, and vicious competition is prohibited. We have only 8 stores in Central, and how big is Central? You all want to come and know? As long as it is not Within the intersection area, you can apply if you have a storefront, and we will also agree after review.

But correspondingly, we will also have a tiered fee system. Because the location is very good, and they will also look at the 7-11 brand for consumption, so according to the different sales, we will have a certain share adjustment. We will talk about this matter after you have a specific intention. You can rest assured that the more you sell, the more you earn! "

Middle-aged woman was a little dissatisfied and wanted to ask a few more words, but was picked up by a man in his thirties next to the microphone.

"Mr. Jin, for those of us who don't have much money and want to do entrusted joining, the profit is obviously so low, but the company still has to make money once in the procurement link. Isn't this a bit inappropriate?" Asked directly, "The goods you let us enter must have made money? It is impossible for the price that the manufacturer wants, you will just hand over to us, right?"

Jin Qiuwen nodded, "Today is the explanation conference, and we all opened the talk. The manufacturer gave us the goods, you do n’t think it is so simple to pass it on to you? Our storage costs, shipping costs, management costs, etc. Wait, where do these come from? These are the goods prepared for you, of course, we should both share the responsibility. "

His statement made the man speechless and finally sat down.

Man did not think about this part. Although it is possible that 7-11 made money, but this part of the expenditure also exists, there is nothing to say.

"So if our business has always been bad, can the headquarters give more support?" Another 50-year-old man asked this question.

"We have said that to be a franchise store is surely everyone taking risks together and making money together." Jin Qiuwen said very seriously, "If you are not really due to your own problems, but because of environmental conditions and other reasons, the operating income is not high Then the headquarters will also give more and better-selling merchandise support. If not, we will also reduce the headquarters' gross profit share. "

Hearing these words, everyone looked at each other and felt very satisfied.

The protections that Kim Qiu-wen said are indeed from their perspective. These measures, to a large extent, avoid the dilemma that they cannot make money.

If there is no way for them to make money, then it is really possible to consider not having to be a convenience store.

"I will explain to you here." Jin Qiuwen said, "We 7-11, this time is not how many applications accept how many applications. Between this year and the end of next year, we only plan to open up to 100 stores It can only be less, not more. So if you need it, you can prepare in advance ~ www.novelhall.com ~ We will review the customs first, and naturally we can start making money earlier! "

Everyone under was a little nervous.

100 7-11 seem to be a lot, but today there are more than 80 people from the first batch alone, and we can imagine how many people will be in the next few days.

At least three or five people compete for a place!

If you want to get the franchise right of 7-11 earlier, then you really have to start working right away!

"Mr. Jin! I have another question." A woman with a little big five and three thick, stood up sharply, "Will we be able to drive 7-11 around your head office under this Liufu Mountain?"

"Of course." Jin Qiuwen said, "But because the surrounding land is owned by our company, what I want to do is probably only to be entrusted."

"No problem!" The woman smiled and sat back with satisfaction.

Has a smile on her face like her, but there are not many.

Although there are many small vendors around the Kirin Industrial Park, there are all kinds of markets, and there are also ordinary convenience stores, but there was no 7-11 before.

With such spending power of 20,000 to 30,000 people, and their working status of frequent three shifts, 7-11 will definitely be welcomed by them. ! ...

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