Chapter 938： Reversal, great reversal!

Entered the second week of the simultaneous release. The box office competition between two blockbuster films in North America became more intense.

The Warner Bros. sees a bad situation and directly invests more than US $ 5 million in public relations costs, desperately advocating "Superman 2", and directly begins to distinguish between comparisons with the obscure "American film" and "foreign film" Stimulate the American people's enthusiastic support for their own movies.

They never mentioned such a difference in the past, because the reason was unnecessary, but they did not expect to be forced to fight back now.

But it was already too late at this time.

If you say this before it ’s released, maybe many conservative Americans will agree.

But now "Life and Death Speed" has already exploded, and the word of mouth has burst, and the male actor is a mixed-race, the father is beautiful. The Chinese, the supporting actor is a serious black man, what is unacceptable what?

This is not our own film, so what is it?

So "Life and Death Speed" just followed the good reputation, and finally achieved a successful counterattack on Wednesday, winning the single-day box office champion, and then maintained until the weekend.

In the second week of screening, "Superman 2" is $ 20.3 million, and "Speed ​​of Life and Death" is $ 24.8 million.

After two weeks, "Superman 2" has a box office of 46.2 million US dollars, and "Speed ​​of Life and Death" has reached 46.3 million US dollars, and the two are basically even.

But with such achievements, neither company has the meaning of laughing, on the contrary, there is a bit of crying.

Other people's "E.T." was 49 million US dollars on the first weekend, and the next week was a huge volume of 52 million US dollars, breaking 100 million in two weeks!

Their two movies, although not necessarily better than "E.T.", but the normal level is definitely more than that!

If it is not a face-to-face death knell, at least two weeks to add 20-30 million US dollars at the box office, it will definitely not be outrageous!

It's okay now, both sides hurt.

After 8 weeks of screening, whether the cost can come back is a problem.

George Harding can only lament that he has been deceived and will never do it again next time.

Other Hollywood giants have learned lessons without spending much money, do n’t look at Yin Jun as a new Hollywood, but they are not easy to bully!

But specifically, George Harding was not too frustrated.

Even if "Superman 2" has a box office in North America of only 80 million US dollars, then adding Shanghai and overseas box office income to earn a small amount of 10 to 20 million US dollars is still no problem.

Not to mention the development of peripheral copyrights such as video tapes.

This is the popularity of "Superman" comics accumulated over decades.

As for "Speed ​​of Life and Death"?

Hehe, it can only rely on the box office!

Up to a videotape and TV broadcast copyright, can there be three or five million? Up to six or seven million?

And their overall cost is $ 65 million!

I'm afraid it's difficult to get back to this book!

Really deserves!

Who told you to fight hard with us? ?

George Harding used this self-consolation method to hypnotize himself.

In fact, most people in Hollywood think so, and many people are also sorry for "Speed ​​of Life and Death".

It's not a big deal right now. After 10 years and 20 years later, Hollywood movies have made a few profits at the box office. In fact, many of them are not profitable at the box office. In the end, they can also profit from various copyrights and peripheral products.

The most typical example is "Car Story". In the past ten years, peripheral products have sold for 3 billion US dollars. No wonder that even if the movie does not make much money, Disney will continue to restart happily.

A mature movie series, Hollywood is so capable of developing them into a big IP, and finally through various means to let fans and fans pay for it.

Such movies and mature promotion business operations are the important driving forces for Hollywood to continue to be strong and continue to occupy the global film market.

However, this time is different.

The third-week box office results came out, and they gave George Harding and Warner Brothers a slap.

In the third week of the box office, "Superman 2" normally fell to 13.5 million US dollars, but "Life and Death Speed" was 25.3 million US dollars, which was 500,000 US dollars higher than the second week! !

What's the situation? !

The Hollywood giants collectively lost their voices.

How could it rise against the trend in the third week?

Shouldn't be!

But at the box office, they can't deceive others.

Unless Disney and Lianyi Film Company bought the tickets, they paid the box office by themselves.

Can wait until they go to check the box office status, including the attendance rate of each game, whether there are ghosts attending games, etc., but there is nothing wrong with it.

When they finally surveyed the audience who watched "The Speed ​​of Life and Death" in the third week, they got such an answer.

"Ah, you interviewed me last time. I said I'm going to watch it again, and the result is delayed until now! You don't say," Life and Death Speed ​​"is really good, it is suitable for watching the second time!"

"Isn't it our summer school of Mississippi students last week? We came back home, and we heard that there was a good-looking movie, so we went to watch it! Very good-looking! Jun deserves to be a genius! Director, everything is fine! "

"I watched it last week, and then I feel the aftertaste is endless, so this week I took my girlfriend to take a look, she also likes to watch, especially like Fei Xiang, those eyes are so charming!"

"It ’s a popular action movie for such a big scene. I also listened to my friend ’s recommendation and watched it. It ’s very nice! These high dramas alone are enough to return the ticket price. I think I can watch one or two more Second. Anyway, the recent movies are not very good! "Superman 2" is not as good as it. "

"I came from the" Superman 2 "side. When a group of our friends got together, they all said that" Superman 2 "was not sincere. Then I heard that there was a good movie from Xiangjiang recently, so I will take a look. I'm not disappointed! When I go back, I will definitely recommend it to my friends! Jun is a great director! If you know that he is the creator and director of the "Great Split" advertisement, I will have come to see it Now! "

"......"

According to these interviews, at least one third is to be reviewed again.

Another third of them have watched "Superman 2" and then watched "Speed ​​of Life and Death".

The last part of the people had no plans to watch movies before, but the praise and word of mouth of "Speed ​​of Life and Death" were so good, so they only came to watch.

The most pleasing Disney and Lianyi Film Company is the almost unanimous praise.

"The Speed ​​of Life and Death" was originally a new movie, which could only work on the content. Now it seems that the boss is successful and has been unanimously praised.

They are happy, just the unhappy "Superman 2".

George Harding was very disappointed when he saw the box office statistics.

Reviewed these interview statistics, and immediately became angry, tearing these documents directly to pieces.

Jost smiled bitterly at this, and dared not say anything more.

Both of them made serious mistakes.

I knew early on that "Life and Death Speed" is so fierce, even if it's "Superman 2" released in the morning or a week at night, the situation is not so bad.

It ’s okay now, it used to be hard work, I feel that two movies that could have broken 100 million, and now both can only end in North America for about 80 million US dollars.

But now people are fighting back against the trend, the box office is actually higher than the second week, the total box office reached 71.6 million US dollars in one breath, breaking 100 million is not a problem at all.

What's more, the reputation of "Speed ​​of Life and Death" is still so good, I'm afraid it will be more than 1500 next week.

Look at "Superman 2" again, it will be 10 million dollars next week, it should be good.

"How is the situation outside the port?" After venting his anger, George Harding took a deep breath and asked the powerful assistant.

"It's not bad. The theater line in South America started screening on Thursday. The number of screens can be more than 3,000. It is estimated that the box office can reach 30 million US dollars." Jost said, "There are more than 4,000 screens in Europe. The reputation of "Superman" is no problem at the 50 million box office. In Asia, the acceptance may be lower, but the 20 million US box office can be harvested. "

George Harding calculated that the overseas box office can reach about 100 million US dollars, but the maximum return is 30% of the share, which is 30 million US dollars.

North American box office they are issued and produced by themselves, the share is almost 50%, then according to the box office of 80 million US dollars, the share is 40 million US dollars.

70 million US dollars of pre-tax income, but its own cost spent almost 50 million US dollars, plus tax concessions or something, the profit is probably only bare 10 million US dollars.

But fortunately, I did not suffer the painful treatment of Lianyi Film Company's "Gate of Heaven" ~ www.novelhall.com ~ The surrounding products have sold for $ 100 million or $ 200 million for a few years. There is no problem at all. It should be able to make up for the loss.

"What about" Speed ​​of Life and Death "?" George Harding remembered his rival.

"Their situation is better." Jost said carefully.

"Speak! Can I still be angry?" George Harding said.

"They probably won 4,000 screens in South America, more than 5,000 in Europe, not to mention Asia. It broke through 15 million dollars in the first weekend, and finally reached 50 million dollars." Jost said, " According to the data given by the consulting company, they should be able to get a box office of almost US $ 180 million in markets outside the United States. But their share must be lower than ours! "

"180 million dollars! 180 million dollars!" George Harding frowned tightly and said to himself: "This time, we really made a mistake! After many years, when others talk about" speed of life and death ", just I will mention our big fool, Warner Bros., who has acted as a gun for others, but in the end, I lost to a Xiangjiang man! "

Speaking of this, he paused, and then clenched his fists: "Yin Jun !!! You can rest assured, I won't be so easy to admit defeat! It's still a long time, we slowly care !!!" ...

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