Chapter 936： Box office and word of mouth

The opening box office of "Speed ​​of Life and Death" is very explosive in Asia.

Is not only the first movie with more than 3 million single-day box office in Xiangjiang, but also continuously in Japan, South Korea, Treasure Island, Singapore and Taiga, breaking the local first-day box office record.

Especially Baodao, a region with a population of more than 30 million, because of Yin Jun, because the "Great Split" actor Fei Xiang is a treasure islander, he collectively brushed up the box office, which was equivalent to HK $ 570 on the first day. Million! ! Cai Songlin almost fainted without laughing.

According to the estimation of Yu Zheng and their group, the total box office of "Life and Death Speed" in Asia is likely to exceed 50 million US dollars and win the second place in film history except "E.T.". —— "E.T." Hasn't been released in Asia until four weeks ago, the box office has exceeded $ 53 million, which is really horrible to attract gold!

no way.

"E.T." is really a happy family.

Even housewives who do n’t watch movies have to take their children to the second and third brushes.

Although the box office in Asia is amazing enough to make people happy, the main battlefield of "Speed ​​of Life and Death" is still in North America.

North America is not only the largest ticket warehouse, but also involves the second largest ticket warehouse in Europe and the third in South America.

This is known by "Speed ​​of Life and Death" and "Superman 2".

Was released on the first day of July 17, and the two became entangled.

First day box office:

"Superman 2": 7.8 million US dollars.

"Life and Death Speed": 5.9 million US dollars.

This result made both major companies dumbfounded.

Is not surprisingly good, but surprisingly bad!

"Speed ​​of Life and Death" is better, people "only" more than 3,000 screens, but your "Superman 2" has more than 4,000 screens, why sell 7.8 million dollars?

You know, the best reference "E.T.", 4,700 screens, the box office on the first day was a big burst of 15.3 million US dollars! Almost double your "Superman 2"!

Got the data, George Martin really wanted to cry without tears.

These are the disadvantages of two big publicity and production movies that collided together.

Do n’t look at almost half of the screens where the United States is gathered, but the direct collision, leaving no room at all, then the market is so cruel.

In North America, which is generally released for about 8 weeks, the first weekend box office of a movie usually occupies about one third of the movie, and at least 20% of the total box office.

So if the box office is not good for the first weekend, then basically fate is judged.

Of course, there are no exceptions.

After 16 years, that big ship created such a miracle. In the case of poor box office in the first weekend, it rammed directly for two or three months, and achieved a jaw-dropping box office, fame and fortune!

There is one big ship, and there is only one truck driver.

George Martin hated Yin Jun's teeth, and said that if you give in a step back, change the date, let's not just take what everyone needs? Why do you have to be so clumsy to touch us? Is this all right now?

He didn't realize that how lightly he wanted to attack. At first, the "Life and Death Speed" had to be arranged on the same day as others, and they planned to change the time of "Life and Death Speed", and they must follow the same schedule, and they had to fight the same time They must not die.

Now that "Speed ​​of Life and Death" is not a good stubble, there is no way to make adjustments.

In fact, after "Life and Death Speed" smashed 40 million US dollars to start publicity, he could not change it.

The dignity of Warner Bros. Company has no room for him to retreat.

'S scalp is hard, he can only fight it down.

Box office on the second day of Saturday:

"Superman 2": 9.6 million US dollars.

"Speed ​​of life and death": 8 million US dollars.

Box office on the third day of Sunday:

"Superman 2": 8.5 million US dollars.

"Speed ​​of Life and Death": 7.6 million US dollars.

At the box office for three days on the first weekend, "Superman 2" was $ 25.9 million, and "Speed ​​of Life and Death" was $ 21.5 million.

Looking at this result, George Harding is ashamed.

At first glance, "Superman 2" is pressing "Life and Death Speed" every day, but people with clear eyes can see that "Life and Death Speed" is shortening the gap between "Superman 2" and "Superman 2" every day. .

But the number of screens is 1,000 fewer than you! With such a big screen gap, it turned out that three days after the first weekend, it was only more than 4 million US dollars less than you. In fact, it shows that the attendance and praise of "Speed ​​of Life and Death" overall exceed that of "Superman 2"!

"Superman 2" situation, at most, even if it is not sad and smooth progress.

According to this speed and trend, their North American box office exceeds 100 million US dollars, there should be no problem.

But still that sentence, if you do n’t fight with Life and Death Speed, they are very likely to get 150 million US dollars!

And watching the fierce catch-up like "Life and Death Speed", maybe after 8 weeks of release, the box office of "Life and Death Speed" is even higher than "Superman 2"!

This is shameful!

But what about George Martin?

Everything that should be done, Yin Jun has more money than him, Disney and United Arts Movies are united, and they are not afraid of his Warner Brothers.

Finally can only look at strength and word of mouth.

But this is not optimistic.

Now everyone has got statistics.

Is not only the box office, but also word of mouth and attendance.

The three-day attendance rate of "Superman 2" was 53%, 64%, and 48%, respectively.

The three-day attendance rate of "Speed ​​of Life and Death" is 50%, 67%, and 58%, respectively.

In terms of word of mouth, the gap between the two is not large.

"Superman 2" received 69% or more positive reviews, "Life and Death Speed" was 66%, and "Superman 2" was slightly ahead.

However, according to interviews by major TV stations, newspapers and magazines, and discussions by people who have normally seen these two movies, "Superman 2" is far less than "Speed ​​of Life and Death".

"I watched" Superman 2 "and I watched" Speed ​​of Life and Death ". What should I say? I think the director and crew of" Speed ​​of Life and Death "are sincere, the special effects are done well, and the actors are very hard-working. There, I also saw the injuries of the two leading actors, which is really hard! "

"Of course," Speed ​​of Life and Death "looks good! Don't you think? Although there is only Eddie Murphy, I know a little bit, but the young man Fei Xiang is so handsome! Brave, strong, full of strength and determination ... In comparison, I think the heroine is a little more than a vase. But overall it looks good, and I plan to buy another ticket to watch it tomorrow. "

"Special effects made with tens of millions of dollars in the digital field are really different! If not the last tidbits let us see the process of making airplanes and subway cars, I thought it was true! And the plot of Mr. Jun was written, indeed Just like the book he wrote, it is very exciting and very suitable for our American people's watching habits!

By comparison, I think "Superman 2" is a bit outdated. If there is no comparison of the effects of special effects, then it's okay. But compared with "Speed ​​of Life and Death", it is like an era, it is completely incomparable. There is also plot design, atmosphere rendering, etc., it is really not comparable! You still need to work hard! "

"I'm a designer, so I'm very sensitive to color. Didn't you find out? Mr. Jun is a master at adjusting and using color. The camera he uses is not only slightly faster by one frame or two frames. And, in terms of color, a very bold contrast, when the brightness is slightly brightened, it will give us a very modern and stylish feeling, and it looks very comfortable! ...... "Superman 2"? Sorry, if you Do n’t remind me what day it is today, I thought it was a work from the 1970s! Very old! "

"It's distressed Fei Xiang! You see it's all bandaged like that in the hospital! This Mr. Jun is really crazy! No director in Hollywood can dare to treat actors like this! But it is this truth that lets us see "Speed" insists on the movie and is serious. So "Speed ​​of Life and Death" is so cool and so enjoyable. "Superman 2" is as dull as the first one, I don't like it very much. "

"Wow, I'm a Bruce Lee fan and I really like Eastern Kung Fu. Although Fei Xiang didn't fight like Jack Chen this time, every move was very, very clean and neat, not like our side at all. The action scene is so cumbersome. I think I should watch it with my good friend again! Great! "

"......"

Most of the audiences who received the form evaluation in the movie theater are of different ages. Natural evaluation will be more comprehensive and moderate.

But most of the audience interviewed are young people.

They were born unrestrained, and they like trendy.

Which of the two movies is good ~ www.novelhall.com ~ Which one is poor is known by the eyes of young people.

And young people are easily affected. Once the vision and word of mouth of the people around them are like this, then others will follow.

They are also prone to spending impulses.

Except that girls can easily watch eight-, nine-, and twelve-three brushes for watching literary and artistic films, then the rest is that young people like to watch movies, and two brushes and three brushes.

So, in fact, they should be equivalent to two movie tickets.

Once it is affirmed by young people, this movie will not be much worse at the box office.

But if young people do n’t like it, and there is an opponent who completely crushes it in the same period, more young people will not look at this low-rated one-they are afraid that their peers and friends say that the old man has no vision.

Today in Hollywood, where the tastes of young people are increasingly valued, such a series of interview evaluations can be described as a wave of waves.

No one had expected that Yin Jun ’s first film was so solid and so popular, especially for young people.

A youthful sunshine, hot and tense; another stereotype, no novelty.

The gap at a glance is really difficult to make up for by other means! ...

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