Chapter 692： 5 steps

Of course, the price of music tapes is not constant.

As technology advances and the other two giants grab the food, the price will drop step by step until the standard 10 yuan per plate.

But at that time, due to the enhancement of various piracy technologies, more and more channels were gradually encircling the cities in the countryside, but music tapes were becoming less and less sold.

Yin Jun wants to enable singers and record companies to make more money to launch more and better works, so the most important mainland market must be won.

Although the people in the Mainland are very poor now, the absolute year is better than the year. After three to five years, at least 120 million people in the Mainland are the mainstream group of record consumers.

At this time, they are more willing to spend on culture and entertainment than when they have money after 30 years.

If you hold this group of people firmly in your palm, the peak of Chinese music will come soon, and it will remain there for many years, leading to the progress of many music industries.

If you want to achieve this goal, then you have to take a few steps.

The first one is that workers want to be good at their things, they must first be good at their tools.

If you want to sell more music tapes, you have to let the carrier of the music tapes-the recorder, enter more households.

This is like a TV series. In the 1980s, there were few TV sets, and the resulting advertising costs were not high. By 2020, in the large TV stations of variety shows such as Shonan, Jiangnan, and Jiangdong, in the classic program, just one advertisement is tens of millions. Name fees are at least hundreds of millions!

Isn't that because TV dramas are becoming more and more popular, are more and more people watching them?

The current tape recorders are not cheap. Imported ones such as Sony, Sanyo, Toshiba, Hitachi, etc. can sell 500-1000 units. They must also require overseas Chinese vouchers or foreign exchange vouchers. Row.

It will be a few years later, as the recorders of brands such as Panda, Haiyan, Chunlei, and Yanwu of China are born greatly, the price of imported recorders will drop to 300-500 units, but overseas Chinese vouchers are still required. And for foreign exchange certificates, these prices add up to a lot, but they are still much cheaper.

Now these domestic electronics manufacturers mentioned above are starting to build radios, that is, the ones that are dedicated to listening to radio.

Under their pressure, the price of the radio has plummeted from the beginning of this year. By the next year or so, the imported radios will basically have no sales, and they are all occupied by domestically produced radios of 30-60 yuan.

They are not expensive for the tape recorder, and the technical content is a little higher.

The main reason is not technology, but people think that Chinese people cannot afford such expensive things. If no one buys them, it is an embarrassment.

This is their limitation.

Because they did not think that the Chinese people's demand for culture and entertainment is so strong.

Just three years later, everyone started to start up the tape recorder on a large scale.

Among the most powerful Yan Wu, from 1985 to 1988, the average annual sales are about 200 million, which is 200 million in the 1980s, Niu arrived home!

Therefore, Yin Jun knows that as long as he directly controls the price below 300 yuan, he plans from now on, and it will be completed and put into operation within one year. With the advantages of high quality, cheap price and wide variety, it will surely be within three years The number of tape recorders will be expanded to between 5 million and 10 million units.

This is SONY released the Walkman Walkman in 1979. When Yin Jun arrived in Xiangjiang, it was already in 1978. The design and development of others began long ago. Otherwise, Yin Jun applied for a patent first, and then directly after 4 years The WALKMAN was brought to the market again.

But this is not a difficult problem. Without WALKMAN, later generations are not the only Sonys who produce Walkmans. Yin Jun will apply for patents and buy patents more often, and he can also develop good Walkmans.

In the second step, the machine for listening to music tapes has been produced and promoted, so the bullets-music tapes, should also be prepared.

The music tape itself, in fact, the technical content is not large, since 70 years, 3M company has invented a very good magnetic coating technology, to the present 1980, has long been very mature.

By then, Yin Jun will be able to produce the most important tape for music tapes by using a direct purchase of a patent, which is actually a magnetically coated plastic tape made of plastic.

As for the plastic of the housing, it is also very simple, even patents are not used, and anyone who sees it can make it.

These two raw materials are all made by oneself, so the manufacturing price of music tapes will be greatly reduced.

With the tape, then the next step is the song.

Yin Jun, who works alone on his own, naturally cannot get many songs. If you want to have a good song star, you have to find it in the record company.

After working hard for a while, Yin Jun will not be cheaper than other music companies. At least the biggest piece of cake is in his own hands.

But he will not set up any music record company, he is not an expert in this respect, and Xiangjiang and Baodao already have many excellent record companies, and their operations are already on track.

Therefore, Yin Jun's method is to acquire.

Like later generations of Microsoft, Google, Alibaba and other companies, when I couldn't surpass these small competitors, I bought it and made it a part of us.

Anyway, Yin Jun now has money, buy a suitable music company, find a group of talented managers and producers, and then find some more singing talents and idol singers in his memory, and later release in the mainland The music album has a basic set.

Those other music companies who want to enter the mainland market can only seek Yin Jun.

Because he controls the distribution channels.

Well, the third step is to open a distribution channel in the Mainland.

Yin Jun ’s best idea is to distribute records through Xinghua Bookstore, because in the past 30 years, Xinghua Bookstore will be the largest and most excellent record sales network in China.

Tens of thousands of stores across the country opened one after another, the locations covered by the bustling areas, the unified management model, the credit of the old brands ... etc., all of which make Xinghua Bookstore the best channel for cultural communication One.

If Yin Jun can directly access Xinghua Bookstore, then he can completely worry.

In fact, Yin Jun's mastery of distribution channels is not intended to control other record companies and singers. He just wants to open up and conquer the mainland market in order for all Chinese musicians to become a rope.

Only by absorbing the nutrients from the Mainland can Chinese pop music flourish.

Otherwise, in 20 years, music will decline rapidly.

If you want to open the door of Chinese pop music in the mainland, the price of music tapes can't be expensive.

The price of 20-40 is just a joke.

A tape occupies almost one month's salary. Will normal people buy it? Can normal people buy it?

If only a few thousand people or tens of thousands of people buy it, then what is the point of making money?

Only when more people enjoy popular music and popular music will these songs and pop stars become popular and popular.

Therefore, the fourth step is that Yin Jun calculates according to the current production cost and authorized buyout cost. If it goes well, the total cost should be between 1-2 yuan, and then the price cannot exceed 8 yuan. It is under 6 yuan.

In this way, at least 50 to 60 million fans can be trained.

If the number of radio recorders in China could be expanded to 10 million in 1984, and the sales of magnetic tape would exceed 50 million, the number of fans would definitely exceed 100 million.

By that time, the singers of Xiangjiang and Baodao will be familiar to fans.

They can not only make money on record albums, but also make money on concerts.

That's right.

This is the fifth step in Yin Jun's plan.

Rely on cheap music to spread more and cultivate more fans.

Then let the singers hold more concerts, in addition to making money, but also increase the interaction and bonds with fans, instead of sitting at home all day long.

The most important reason why the former singers of Xiangjiang and Baodao collapsed so fast is that in the 1990s, they almost gave up the mainland market.

Because they feel that the mainland market is all pirated. It is not helpful for the sale of genuine products, nor will they make them make more money.

But this idea is wrong.

The issue of piracy can be viewed in two ways.

Just like Microsoft's WINDOWS system, although 99% of the users in China use pirated versions, this has allowed WINDOWS to quickly occupy the entire Chinese market, making people accustomed to the WINDOWS system.

Therefore, after 2008, when China's electronics industry was going to the world, major computer manufacturers had to take the initiative to install the genuine WINDOWS system when leaving the factory, which brought huge profits to Microsoft.

The same is true for music tape piracy, and it also has advantages.

Pirates can't sell genuine music tapes, but the songs they listen to are still yours!

If you are so famous in China, you can directly start a concert and make money by relying on this face-to-face live singing method!

Even in the 1990s, second-rate singers had a concert price of more than 2 million, and they had to be responsible for the team ’s food and accommodation.

Except for the company and the team, how can there be more than 8 million?

This income can be quite a lot!

Not to mention first-rate singers, at least one concert is 5 million, and after 20 games, 20 to 30 million will be settled, is this income still low?

When Zhang Xueyou was young, she was so stupid. She often gave concerts in Xiangjiang, but she did n’t come to the mainland. She always felt that it was poor, and they all listened to piracy. It was very bad.

After he was 45 years old, after the reaction, he would tour the mainland every other year. At least he would tour in a dozen cities, and he would easily earn 30 to 50 million!

Apart from the concert, fame has a more convenient way to monetize.

advertising.

Advertisers don't care if you are a star of piracy, but pay according to the popularity of the stars.

In 1996, Zhou Runfa did not officially release a movie in China, but the piracy edition created his great reputation. The advertiser directly shot 5 million and asked him to advertise Centennial Hair. This is a good example. !

The same is true of singers, even if you are not as good as Zhou Leifa, as long as you are booming, your songs will be sung everywhere. There are several advertisements like 500,000 and 1 million, can you also earn a lot of money?

With so much income, then the singers will carefully craft new albums, and then they will have time and money. They will not be panic-stricken and eliminated by such small markets like Xiangjiang, Baodao and Nanyang!

Under such a five-step plan, Yin Jun dare not say more, but at least 40 years later, the pop stars of Xiangjiang and Baodao will not fall to the point of no meals and no way to make music! !