Chapter 691： Mainland China's record industry

Why is Yin Jun ’s first factory in the mainland a recorder factory?

The teenager was not on a whim, he had planned.

The purpose is very simple, he wants to find a way out for Xiangjiang singers.

Xiangjiang is still too small to accommodate so many singers. Once their out-of-town market is cut off, these singers can obviously only be finished.

To be honest, Yin Jun is not particularly concerned about singing.

In the past life, his main focus was still on the movie and TV variety show, and he devoted the most effort and emotion.

But it is undeniable that in a person's life, if there is no music, it will reduce many colors.

After all, you cannot watch movies and TV at any time, but you can always listen to music.

Therefore, Yin Jun also listened to too many golden songs. There are more than 300 pieces of music circulated in his computer alone.

When a person listened to these 300 songs for five or six years, basically Yin Jun was able to sing all of them.

The songs of Xiangjiang and Baodao singers account for 80% of the songs in Yin Jun's playlist.

After 2008, when computer networking was almost all over the country, even if Zhou Dong ’s records could not be sold to more than 1 million copies, in fact records and tape music can already be declared dead in China.

After 2015, thousands of smart phones emerged endlessly. When the young people over 18 years old in China almost had a smart phone, the physical recording industry could not do it.

Only in Europe, America, Japan, and South Korea, where copyrights are well-protected, can a “miracle” of an album sell another million.

In China, it can be sold hundreds of thousands of times on the cloud music on the Internet, which is already a big singer level.

So basically in 2008, a singer wants to make money. If you want to participate in a variety show, or if you want to participate in a commercial performance, you will finally have a concert.

The risk of opening a concert is even greater. Except for Zhang Xueyou, Wang Fei, Zhou Dong, Chen Yixun, Cai Yilin, Liu Dehua, etc., the rest of the powerful singers may not have many places to buy your account.

And as long as the performance contractor loses a few games in a row, your reputation will quickly drop, and no one will invite you to a concert.

Still the most cost-effective variety show and commercial performance.

The appearance fees for variety shows are rising year after year. The pay for participating in a season ranges from hundreds of thousands to millions to tens of millions, which is like crazy.

Commercial performance is also very reliable. If you are famous, then you are free to sing a song for 200,000 and 500,000. If you run down the country like this, 10 or 20 million will be easily obtained.

but!

Yin Jun always felt that it is really sad for a singer to rely on this to make money.

But this is a deadlock.

Before the development of China has reached a certain stage of civilization, piracy is definitely a problem that cannot be avoided. Yin Jun wants to prevent movie piracy. The pirate can also think of ways to deal with things with low technical content such as CD and tape You don't have much ability to block.

Especially in the age of the Internet and the era of smartphones, no one can stop the spread of pirated music.

Therefore, if a singer wants to survive and continue to make his own music, he must rely on the above-mentioned means to feed himself.

For example, Xue Zhiqian, in order to continue to sing, opened a hot pot restaurant, did a small business, resold a house, etc., etc., all the money earned came to make music.

Only when we have money can we continue to make music.

Without money, what other music ideals are you talking about?

This fact is very cruel, but the singers have to face it.

However, with 40 years of experience leading this era, Yin Jun is now in an era where there is no Internet at all, but it is not impossible at all.

There is only one solution.

Lower the price.

Taking the music tapes popular in the 1990s, the Xinghua Bookstore and the regular audio-visual store sell 10 pieces. The effects, covers, and lyrics lists are all very good.

At this time, the pirated version of the tape, the effect is only up to 60% of the original, but their price is 6 or even 5 pieces.

Moreover, the pirates are quite thoughtful, and often get some selected collections, that is, to collect all the good songs of a singer, or to collect the good songs of seven or eight singers-especially the latter one In fact, this is absolutely impossible to do.

In the 1990s, not to mention that students didn't have a lot of money in their pockets, even adults were paid about 300-500 yuan. The difference between 10 yuan and 5 yuan is still very big.

As a result, pirated tapes have at least halved sales.

But in this era, the singers are basically able to eat.

Well, it can only be said to be full, because the big heads are all divided by the three major groups, leaving only the singers and their record companies.

Huaguo Records Corporation, Huaguo Recording and Video Publishing Corporation, Zhongying Audio-Video Publishing House, and their dozens of local audio-visual companies have formed a huge network, which handles all genuine records, tapes and CD .

Domestic private record companies are a little better, and can earn at least 20-30% of their income.

Foreigners and Gangtai have no right to sell themselves except to give them authorization to share or sell out.

They are also powerful enough, regardless of your big star, the price fluctuations are very small, basically one million to five million albums are bought out, love to sell, not to sell me is not rare.

If divided into ways, sell 10 million tapes, at most report one million discs to others, and even have two or three hundred thousand discs.

That's why it is said that the domestic people are barely able to get enough food. People from abroad and Hong Kong can only eat a little residue when they come to China.

The most typical example is that once Ren Xianqi said that his first album "Heart Too Soft" in the Mainland, became popular all over the country. The genuine plus pirated version sold more than 100 million copies, but he didn't get a penny.

Not only did he not get it, but the record company also got less than 5 million.

The three big companies in China have earned hundreds of millions of profits.

Even more exaggerated, if the album is too famous, the support is too high, I want to release, but the price can not be negotiated, you do not give me authorization, then I will transcribe myself to sell, regardless of you

Cow?

In this regard, you have no way to control!

Because the Hua Guozheng government will not accept such complaints and accusations, these companies are state-owned enterprises, you can't take them!

This is what happened in the 1990s.

However, it is now 1980 and the situation is somewhat different.

First of all, the Huaguo Audio & Video Publishing Headquarters was established in 1984 and the China Audiovisual Press was established in 1986. Today, only the Huaguo Recording Corporation is in operation. The "opponent" to be dealt with is It's much simpler.

Then, the 1980s was actually a very simple era.

People of this era, except for their ignorance, are not very aware of piracy.

Several other severe crackdowns have also made those who want to commit crimes frightened. The phenomenon of piracy of large-scale audiovisual products has not yet occurred.

And technically, they do n’t have the people of Xiangjiang and Baodao to help them, and they ca n’t do it if they want to do piracy.

In the 1990s, unscrupulous merchants from Baodao and Xiangjiang brought in technical equipment, and pirated tapes quickly spread.

As for pirated .CDs that entered China in large quantities, they were originally produced in the Philippines, Malaysia, Thailand and other places. They were all done by merchants from Baodao and Xiangjiang. ——They are also clever. It is illegal to produce locally, so they are transferred to other places to do it, only after the mainlanders have mastered the technology later, the piracy market will not have their share.

It is precisely because of these conditions in the 1980s that there was a sweet song. Female Li Lingyu bought five or six million reels of tape, Feixiang tape sold tens of millions of reels, and the little girl Zhu Xiaolin could sell more than 2 million per child album. Feat of disk.

Of course, these people's albums are selling well, and they have nothing to do with them.

Li Lingyu's reward is only tens of thousands of yuan each time. Zhu Xiaolin gets less than 10,000 or 20,000 per album. The only thing is that Fei Xiang, an overseas compatriot, gets more because of fear of causing international controversy.

Wait a minute.

Do you think that Li Lingyu's tens of thousands of pieces were a lot in the 1980s?

In the 1990s, small cities bought only 10,000 or 20,000 houses!

The absolute value of this money is really quite a lot!

But do you know how much the tape in the 1980s sold?

Starting in 1979 ~ www.novelhall.com ~ Cassettes entered Japan from Japan and Xiangjiang, and quickly became popular.

But the price is not as cheap as you think.

Domestic singers, such as Li Lingyu, Jiang Dawei, Cheng Lin, and Mao Amin, have a set of about 20 yuan.

Those well-known foreign singers, at least 30 yuan a plate, the most expensive 40 yuan a plate!

Scared?

Such an expensive cassette tape is more expensive than a genuine CD after 2000!

But they sell so expensive!

In this Phoenix 18 bicycle, it can sell 168 yuan a piece, which is comparable to people ’s salary of two months, and Panasonic TV dares to sell more than 3000. When the ordinary people ’s five-year salary, tapes sell this money What can you say?

Don't buy it if you have no money!

But in fact, even if it's so expensive, a singer's album sells hundreds of thousands and millions of copies, it is still the same as playing.

After all, people ’s spiritual life is empty in this era, and listening to songs is one of the best ways to entertain.

However, how much does this tape cost?

If you do not calculate copyright authorization and other aspects, do not divide the songwriters, etc., the production cost of a tape is about 1 yuan.

Then the record company came out to increase the price, the record branches in various regions increased the price once, and the major distributors were also allowed to increase the price once, so rolling around, it became a 20-40 high-priced goods!

Many remote small county towns, people do not have 40 yuan a month's salary!

The various expenditures of the bloated state institutions, plus the exclusive monopoly without competition, have created such a crazy and crazy situation in this era!

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