v3 Chapter 1087： Come 1 Blitz

Early the next morning, Xia Yu finally came to the resident of the French branch of the Bright Fund, which is located near the Paris Stock Exchange in the second arrondissement of Paris.

Leo Martin held a meeting of company executives with great interest, and solemnly introduced Xia Yu, a major shareholder and director from the British parent company, to all executives, and announced that Xia Yu can mobilize all the company’s resources and intervene in all affairs. .

Although Leo Martin did not announce the identity of Xia Yu’s boss, these statements alone are enough to make all the company’s executives remember Xia Yu’s name deeply and give Xia Yu enough respect.

After the meeting, Xia Yu, accompanied by Leo Martin, toured the company, especially for a detailed understanding of the company's investment and key businesses.

One morning passed in the busy schedule.

In the afternoon, Xia Yu alone called Leo Martin into his office and told him something.

"Leo, next, the company will build a pillar in each of the three fields of French fashion, wine, and retail. There is only one short-term goal and be the first in France in these three fields!"

Seeing Xia Yu's expression and ease with his fingers, Leo Martin was shocked. He had not been in contact with Xia Yu for a long time, so facing Xia Yu's style suddenly, he would inevitably be restrained.

Xia Yu didn't care about these things. He continued: "I know that the French branch has insufficient funds, so I will directly deploy the funds to achieve these strategic goals into the company. You only need to cooperate with me to complete these goals."

"Is there a problem?"

Leo Martin was so surprised that he shook his head suddenly and said loudly, "No problem!"

The boss is indeed the boss!

Talking and acting are so domineering!

It seems that the French branch of the Bright Fund that he is in charge is about to rise strongly!

This opportunity must be seized firmly, while the boss is still in France, as much as possible to get more support from the boss.

Xia Yu nodded slightly with satisfaction, then threw a plan on the table and motioned to Leo Martin to pick it up.

"Leo, put this away and look good."

When he opened, Xia Yu said: "This is a temporary plan I made. The most important tasks are two, the acquisition of Moët Hennessy and Louis Vuitton."

"You will set up the acquisition team before tomorrow, collect the detailed information of these two companies as quickly as possible, and make a preliminary acquisition plan to me. I will personally check this acquisition."

"In addition, you have to arrange the department to investigate the market situation and company situation in the corresponding field according to the fields mentioned in the plan. I hope that you can get it out as soon as I need the relevant information."

"Is there a problem?"

This resolute attitude of Xia Yu was undoubtedly revealed, and this was the first thing the boss really did. Of course Leo Martin agreed unconditionally.

Besides, these things were not difficult last night, the key is to do well and leave a better impression on the boss.

With a serious face, he said without hesitation: "Boss, promise to complete the task!"

A smile appeared on Xia Yu's stern face, and he nodded slightly and said: "Yeah! I see your performance!"

"Hurry up and be busy!"

"Okay, boss, I'm going down first!"

After speaking, Leo Martin slowly withdrew from Xia Yu's office.

Five days passed in a flash...

When Xia Yu came to the company early in the morning, Leo Martin came to his office with a confident smile and stepped on a steady pace to submit a task to him.

"Boss, this is all the information you want about Moët Hennessy and Louis Vuitton."

"This is the list of members of the acquisition team and the acquisition plan. Please check."

Xia Yu glanced at the relatively thick material and realized that it would take at least an hour to read it.

He did not intend to delay Leo Martin's time.

He smiled at Leo Martin and praised him: "The efficiency is good. I'll let you find you after I finish reading. You can go to other work first!"

"Ok!"

After Leo Martin left, Xia Yu opened the information of the two companies.

The first choice is the Moet Hennessy Wine Group. This company is now a large French wine group and ranks third in the French wine market.

After all, in the wine market, there are many categories of champagne, brandy, red wine, ouzo, etc.

The Moet Hennessy Wine Group is the overlord in two of these areas, namely the champagne market and the brandy market.

This has to mention the previous situation of the Moet Hennessy Wine Group.

This group company was formed in 1971 by the merger of Moet & Chandon Champagne, the leader of the champagne industry, and Hennessy, the world hegemon of brandy.

Although the two companies have merged, they are mainly channel business and resource interoperability. In fact, the two companies are still allowed to produce their own wines internally, which can ensure that the production will not be chaotic and the quality of the wines.

As of last year, Moet & Chandon Champagne has a total of 664 hectares of vineyards, and the variety of champagne produced accounts for a quarter of the total champagne exported from France!

The Hennessy Company did not do too much. Although the directly owned vineyards are only 585 hectares, there are still 25 vineyards that have signed a contract with Hennessy Company to supply all the grapes they produce.

In terms of production, Hennessy also owns 28 distilling houses and has extremely strong industrial streamlined production capacity.

It is precisely because of this strategy of Hennessy that its output is very impressive. Last year’s financial report showed that Hennessy sold 130 million sticks of brandy worldwide, occupying 100% of the world’s cognac market. Forty-one of the share, Hennessy brandy is properly synonymous with brandy!

Therefore, after the two giants are merged together, their strength is even stronger!

In addition, more than ten years ago, he nominated himself as the general manager of Moet & Chandon Champagne, and Alain Chevalier, the professional manager who contributed to the merger of Hennessy Company, had great ambitions and did not want to let the Moet & Yuet Hennessy Wine Group Be bound.

Therefore, in 1978, he also led the group company to acquire the perfume distribution business owned by the Bussac Group, a large textile company with 30,000 employees, and managed the sales of perfume brands such as Dior, Labs and Roc.

The two companies were listed on the Paris Stock Exchange before the merger. After the merger, they were also listed companies. Now the company's market value has reached 5.85 billion francs, which is close to 1.3 billion in US dollars!

The company’s total share capital is 24 million shares, and the single share price was 243.75 francs at the close yesterday.

In terms of equity, the distribution structure is what Xia Yu hopes to see.

It is also thanks to the fact that the Moet Hennessy Wine Group was merged, and after a series of mergers and acquisitions, the equity was relatively dispersed.

Among them, the Moet & Chandon family is the largest shareholder, holding 21.4% of the shares, the Hennessy family is the second largest shareholder, holding 17.5% of the shares, and the rest are some banks, with a cumulative shareholding of It was 36.8%, followed by investment institutions, which reached 15.4%, and the remaining 8.9% was held by small and large retail investors.

Of course, the Moet and the Hennessy family are not fools, of course they know to guard against being acquired.

Although the total shareholding ratio of the two companies is only 38.9%, because these two families are the founding families of the original company, they have made a series of plans when they are listed. Among them, the Moët family owns 100%. Of the 29 voting rights, the Hennessy family owns 23% of the voting rights.

The total voting rights of the two companies reached 52%, so they were able to control the board of directors.

Then there is the Louis Vuitton Group, which is mainly engaged in handbags, travel goods, small leather goods, and personalized customized services.

The current Louis Vuitton company is not listed, so the strength is not as strong as later generations.

Without the support of huge funds, the Louis Vuitton Company is not involved in the well-known accessories, shoes, ready-to-wear, watches, fine jewelry and other businesses of later generations. The number of global stores now is far less than the more than 400 of later generations, only 64.

In terms of equity, because of the development of the past 140 years and the founder of the Vuitton family was only an apprentice born, UU read www. uukanshu.com Therefore, the Vuitton family holds only 41.2% of the shares of Louis Vuitton, which is not like those powerful old-fashioned families that can retain 100% of the company's equity.

The current president of the Louis Vuitton company is Henry Ligamir, the son-in-law of Henry Vuitton, the patriarch of the Vuitton family.

...

After reading the information of these two companies, Xia Yu looked relaxed and very happy.

Even without looking at the acquisition plan made by Leo Martin and others, in response to this kind of equity situation, Xia Yu's mind has many ways of acquisition.

He chose the right acquisition target!

If he were to switch to Hermès and Chanel, he would be ashamed.

No wonder the later generations of Bernard Arnault, who was called the "Napoleon of the boutique world" by the French, would look at these two companies because they are best acquired.

After a short break, Xia Yu once again opened the acquisition plan made by Leo Martin and others. After browsing through it, he found that the acquisition plan was done to a fairly good level.

But it is not unchanged.

The key is that the acquisition team does not know Xia Yu's determination and capital, so the seemingly bold acquisition plan still has some limitations.

In order to lay a foundation in the fashion field as quickly as possible, Xia Yu decided to fight a blitz in France, and also used this opportunity to bring out the Bright Fund and his reputation.

Do what you think.

Xia Yu made some changes in the acquisition plan.

Then called Leo Martin and told him to make a new plan immediately.

At three o'clock in the afternoon, Xia Yu convened the entire acquisition team and assigned tasks to everyone based on their responsibilities.

Following his order, the entire Bright Fund began to operate rapidly.

n.