v3 Chapter 1086： French business strategy

Chapter 1086 French Business Strategy Direction

The view that the situation in France is more complicated than that in the United Kingdom is not derived from Xia Yu's random analysis, but the real situation.

Among the current three giants in Europe-Britain, France and West Germany, Britain is undoubtedly the most relaxed attitude towards Jews. This is caused by many factors.

The most obvious is the situation of the Three Kingdoms during World War II.

Needless to say, Germany has fallen, and all the Jews in the country have been purged by Germany. On the contrary, the United Kingdom, protected by the English Channel, has defended its homeland, so the strength of Jewish families and consortia in Britain has been preserved.

Not to mention, London in the United Kingdom is also the financial center of Europe. There are a large number of domestic companies listed in the United Kingdom. Jewish families and consortia are masters in this field. They can easily control or affect many companies. Naturally, they can affect the United Kingdom’s Their attitude.

On the contrary, it is France and West Germany, especially West Germany. Those families are not keen on listing family companies. What they value is the control of the company and the future development. From this aspect, it has blocked the Jewish power to a large extent. permeation of.

The situation in France and Germany has also allowed many families to control certain fields for decades or even hundreds of years.

Even if the nature of France has changed several times, these families have not been changed, because no matter whether France is the previous constitutional monarchy or the current republic, the families that rule France are still the same, and they have not changed at all.

This can be seen from the fact that the Bourbon, Orleans, and Bonaparte families that once ruled France are still present at the same time! (It is true that it still exists. This is considered a European tradition. For this reason, there are always dynasties restored in ancient Europe, and ancient China rarely leaves the remnants of the previous dynasties)

According to statistics, among the top 250 domestic companies in France and West Germany, the proportion of family-owned companies exceeds 40%! Many shareholding ratios are 80%, 90%, or even full shareholding!

This ratio is very scary, because as far as Xia Yu knows, less than one-third of family-owned companies in the United States are mostly acquired by large consortia in the later period of sole proprietorship or joint control, and they have been controlled by a family from beginning to end. Of companies are not without, but the proportion is very small.

As the saying goes, flies do not bite seamless eggs!

Many of France's "tempting good eggs" are seamless, and many of the business methods that Xia Yu is good at are not available to many companies in France!

Moreover, the major ancient families in France are also very closely connected. If you are not sure about your degree, stabbing one is like stabbing a hornet's nest.

If it were not for this reason, France would not be the most difficult country for American capital to enter.

This can be seen from the fact that the later generations of France often acted independently, not giving face to the United States or even acting against it.

Among the three European giants in the later generations, Britain was the most obedient. Germany was stuck by the US garrison and couldn't stand firm. France was just as strong as ever.

The government of a capitalist society represents the will of capital. American capital manipulates the government to achieve its own goals. Of course, French capital can influence the government to resist or even counterattack.

...

That night, Xia Yu went back to replenish his energy, and after waking up and eating breakfast the next day, he settled at home and worked out a French settlement strategy.

After thinking about it, Xia Yu decided to focus more on the tertiary industry in his career in France, supplemented by the secondary and primary industries.

It's not that he doesn't want to deeply penetrate the industrial manufacturing industry that affects people's livelihood and affects the foundation of France, but the reality does not allow it.

The vast majority of France’s heavy industry and military industry don’t need to think about it. There are a large part of its Chinese companies, and the remaining part is also the family industry of some French families, which is difficult to take away.

For example, the Peugeot Citroen Group and Renault Automobile Group, the two major French car companies. The former is in the hands of the Peugeot family and the government. Although the Peugeot family only holds 25% of the shares, the voting rights are as high as 38%. The French government also holds 14% of the shares. Together, no one can take it away.

As for the latter's Renault Automobile Group, let alone the second largest car manufacturer in France or a French military industry giant. It produced guns, ammunition, aircraft and light tanks for France during World War I, and even more during World War II. It produced weapons and munitions for Germany. After the victory of World War II, the Renault family was wiped out by the French government, and the Renault Automobile Group was wholly owned by the government.

In addition to these two heavy industry and military industry giants, France has many large industrial groups, but Xia Yu knows very well that this time the giants also cannot get rid of the fate of being nationalized by the French government.

Therefore, manufacturing in France is difficult and risky.

Of course, the most important thing is that most have no future!

Yes, there is no future!

In this regard, at this time, only Xia Yu in the world can make this judgment with confidence!

Although France started to "de-industrialize" in the past few years, aviation, automobiles, rail transit, military industry, nuclear power, etc. still maintain strong competitiveness in the world, and large families and consortia engaged in these fields are not. Maybe watch the decline of the family business.

According to statistics made by the French government statistics department at the beginning of this year, the added value of the manufacturing industry accounted for 18.49% of the gross national product in 1980, and the service industry accounted for 57.83%.

But Xia Yu remembers that in 2017, France's manufacturing value added as a percentage of its gross national product has dropped below 10%!

The added value of the service industry accounts for more than 70% of the gross national product, which is higher than that of Britain, Germany and island countries!

In later generations, there are not few large French manufacturing companies that are globally competitive.

France is world-renowned for retail, luxury goods, cosmetics, wine and fast-moving consumer goods!

And these industries are far from reaching the explosive influence of later generations, and it can be said that the future is extremely bright.

Under the premise that it is difficult to enter the inherent field of the French family and consortium, it is undoubtedly the most appropriate to rely on the vision of later generations to occupy the track in advance.

When the power and money in these latter areas erupt, it will be too late for the big French families and consortia to think about restrictions, and Xia Yu can truly gain a foothold in France.

With these core pillar industries, supplemented by companies in other fields, the overall competitiveness and influence will never be weak!

With this in mind, Xia Yu wrote four words on the paper-fashion, wine, retail, and other industries.

So where do you start in the fashion industry?

According to the information collected by Leo Martin, it is impossible for L'Oréal, the strongest French cosmetics group, to be acquired. It is indeed a pity for Xia Yu.

But there is no way, the only daughter of L'Oréal Group founder Eugène Schueller’s only daughter Liliana Bettencourt is the owner. He can't buy it, and others can't buy it either.

At present, the largest shareholder of L'Oréal Group is gesparal, which holds 53.7% of the shares of L'Oréal Group, but this company is just a shell company established purely for cooperative holding only There are two shareholders, Liliana Bettencourt, which holds 51%, and Nestlé, Switzerland, which holds 49%.

The reason for this control is that Liliana Bettencourt learned in 1974 that the French government at the time wanted to nationalize the L'Oréal Group, and therefore took life-saving measures and introduced Nestlé to protect it.

In that year, the French government was successfully approved by Nestlé Group's public relations, but it restricted Liliana Bettencourt and Nestlé Group from reselling, transferring or mortgage the equity of L'Oréal Group for 20 years.

Seven years have passed, and there are still thirteen years before the deadline. No one is playing!

If Xia Yu wanted to use the L'Oréal Group's idea, the only way was to acquire the Swiss Nestlé Group.

Otherwise, you can only acquire a portion of the equity from the stock market and become a major shareholder.

In Xia Yu's view, investing in the L'Oréal Group is definitely necessary, but for his strategy, he must have a cosmetic company that he fully controls.

As for the Chanel company, the same is not true. This company has not yet been listed, and the Widmore family holds more than 70% of the shares. This family is powerful. Previously, it was the manufacturer of the French Amio bomber, Felix. Half of Amiot's shares belong to an old French family.

The Hermès company is now passed down to the fifth generation of the Hermès family, and the family's collective shareholding has reached 56.2%, which is also difficult.

The Kering Group is now just a timber company that has been established for more than ten years.

On the contrary, it is the LVMH Group, which is second only to L'Oreal Group in market value among the later French luxury goods companies, has not yet been established.

There are only Louis Vuitton and Moet Hennessy in France, and neither of them has merged.

So, do you still hesitate?

Take these two surgery first!