Chapter 336： Who wins and loses

?Not only deal with price reduction, even Wang Songping has also learned some of the methods adopted by Changping Supermarket, such as lottery activities, etc. 35xs

All of a sudden, the retail business of mobile phones and computers under Wang Songping's name began a large-scale move.

You know, there are more than 400 mobile phone and computer retail physical stores directly controlled by Wang Songping in the entire Dongjiang Province, and there are hundreds of mobile phone and computer retailers that have a close cooperative relationship with Wang Songping. Add up to even close to a thousand.

So many physical retail stores for mobile phones and computers started various activities at the same time.

There have been huge fluctuations in the mobile phone and computer retail market throughout Dongjiang Province.

And all this was just because of Wang Songping's actions.

On August 20th, the Xingyu Internet e-commerce platform released the first announcement regarding the group buying business of mobile phones and computers.

The strategy adopted by the Xingyu Internet e-commerce platform is to carry out intermittent activities. It will hold a group purchase of mobile phones and computers every three days.

The final group purchase price is determined according to the number of participants.

There are certain differences in the group purchase price plan for each period, but overall, the difference is not too big.

Xingyu Network e-commerce platform has already issued an announcement for the first phase of the mobile and computer group buying event.

In the entire Dongjiang Province, the number of people participating in the group purchase of mobile phones and computers reached 10,000, so all products will be reduced by 50% on the basis of market prices.

In other words, a computer that originally cost about 8,000 yuan, as long as the number of people participating in the group purchase reaches 10,000, then the price can be directly reduced to 4,000 yuan.

After the number of people participating in the group purchase reaches 50,000, the group purchase price of mobile phones and computers can be reduced by 60%.

After reaching 100,000, it can be reduced by 70%.

If it can exceed 500,000, the price of group purchase of mobile phones and computers will be directly reduced to 80%.

This also means that once the number of participants in the group purchase of mobile phones and computers exceeds 500,000, the group purchase price on the Xingyu network e-commerce platform will be directly reduced by as much as 80%.

This is an extremely terrifying number. It can even be said that once this number is reached, the Xingyu network e-commerce platform will need to pay at least tens of millions of dollars.

This is simply doing business at a loss.

You know, a computer with a market price of 8,000 yuan, after reducing the price by 80%, the sales price will be directly reduced to about 1,600 yuan.

But on the Xingyu network e-commerce platform, the cost price of such a computer has reached about 3,000 yuan, and the loss is nearly half.

And the number of sales can reach 500,000 units. If this is calculated, the price that Xingyu network e-commerce platform needs to pay is at least tens of millions.

Although the prices of mobile phones and computers are different, most of them are still below the figure of 8000 yuan, so that the loss will be a little smaller when calculated. It can be seen from the figure of 500,000. To reach the sales data of 500,000, the Xingyu Internet e-commerce platform will need to pay at least 50 million. This is simply spending money, and even spares no effort to target Wang Songping’s mobile phone and computer retail business with a lose-lose attitude. .

On August 23rd, the first group purchase event of Xingyu Online e-commerce platform officially opened.

At the same time, Wang Songping's mobile phone and computer retail business also officially started activities.

When the two goals are facing each other, the activities are carried out at the same time. A discerning person can tell at a glance that the two sides have been completely engaged.

This time, it was also the first large-scale confrontation between the two sides.

On August 23rd, due to the large-scale price cuts adopted by both parties this time, and even various promotional activities were held, the sales data of the mobile phone and computer retail market in the entire Dongjiang province showed a substantial increase.

It's now in August, and it's near the time when the new freshman is about to start school. This can be regarded as the peak season for the mobile and computer retail business.

At this time in previous years, one day's sales data should add up to about 100,000 in the entire Dongjiang province.

However, at the end of this day's promotional activities, the Xingyu Internet e-commerce platform and the mobile computer retail business under the name of Wang Songping all made the final statistics.

Xingyu Internet e-commerce platform has sold 73,000 mobile phones and computers in just one day, and the overall price reduction has been as high as 60%.

In this way, Xingyu's e-commerce platform is truly making money at a loss this time.

Almost all mobile phone and computer group purchase prices have approached the warning line.

Among them, many models of mobile phones and computers are already lower than the cost price of the Star Language online e-commerce platform.

In total, in just one day, the number of losses on Xingyu's e-commerce platform has reached nearly 5 million.

However, for the Xingyu network e-commerce platform backed by Coslight Technology and Changping Supermarket, it only has a loss of 5 million, which is not a pain at all, and it can only be regarded as a game. It's just drizzle.

The retail business of mobile phones and computers under Wang Songping's name has also been hit hard.

Under normal circumstances, the mobile phone and computer retail business under Wang Songping's name accounted for about 80% of the mobile phone and computer retail market in Dongjiang Province. On this day, the overall sales data of the mobile phone and computer retail market in the province has reached as high as Around 200,000.

According to the market share of the mobile phone and computer retail business under Wang Songping's name, the number of mobile phone computer retail sales under Wang Songping's name should reach about 160,000, and the minimum will not be less than 150,000.

But the problem is that the sales data for this day are counted. According to the statistics made by the retail business of mobile phones and computers under the name of Wang Songping, the sales data just reached 100,000.

Although it is higher than the previous sales data, the problem is that this is the final data reached by Wang Zhongping's cruelty to reduce the price by about half.

In this first confrontation, the mobile computer retail business under Wang Songping's name still seems to have a certain advantage.

After all, the final price of the mobile phone and computer retail business under Wang Songping's name is still about 10% higher than that of the Xingyu network e-commerce platform. But even so, Wang Songping's sales data is still better than that of the star. Yu Internet e-commerce platform is much higher there.

In this first confrontation, it's impossible for outsiders to know who wins and who loses.

After all, from the perspective of the sales ratio of the two parties, the Xingyu Internet e-commerce platform has suddenly taken away more than 30% of the market share of the mobile computer retail business under the name of Wang Songping.

But the problem is that Xingyu's online e-commerce platform has directly lost nearly 5 million yuan, but Wang Songping's sales in just one day have brought tens of millions of income to Wang Songping's mobile and computer retail business.

Although the income is not too much, Wang Songping seems to have the absolute upper hand in comparison with the losses of the Xingyu Internet e-commerce platform.

However, anyone who is interested can see that although Wang Songping has the upper hand, his market share has been taken away by the Xingyu Internet e-commerce platform. It is even more difficult to regain it.

What's more, the Xingyu Internet e-commerce platform is not just hosting this event.

At the moment when the group buying activity just ended on August 23, the online e-commerce platform launched a second announcement, announcing the exact date and group buying plan for the second phase of the group buying activity.

This also means that group buying activities on the Xingyu Internet e-commerce platform will also be held soon.

At that time, the second confrontation between the two sides will be like, I am afraid no one can predict the result.

According to the announcement published by Xingyu Internet e-commerce platform. Xingyu.com's e-commerce platform will conduct its second group purchase on August 27.

The price reduction plan for this group buying event was also officially announced.

The difference from the first time is that the number of group buying requirements is higher this time. The number of people participating in the group buying activity reaches 30,000. The group buying price of the Xingyu network e-commerce platform will be reduced to 50% of the market price. 100,000 will be reduced by 60%, and if it can reach 300,000, it will be reduced by 70%.

But the original four-speed price reduction strategy, this time only these three levels are left. In other words, the lowest price of the group purchase price of the Xingyu network e-commerce platform is only reduced to about 30% of the market price.

It seems that the group buying activity this time is not as strong as the last one, but the problem is that after the first group buying activity, as long as the Xingyu network e-commerce platform can complete the delivery of the goods in this short three days Follow-up matters such as installation, then the credibility of the Xingyu network e-commerce platform will be thoroughly established.

Those customers who were still holding a wait-and-see attitude will also have a certain degree of trust in the Xingyu network e-commerce platform. At that time, once the number of people participating in the Xingyu network e-commerce platform reaches a certain number, they will directly sell The data exceeds the retail business of mobile phones and computers under the name of Wang Songping.

After seeing the announcement made by the Xingyu Internet e-commerce platform, Wang Songping was even more furious, but he did not have a good solution For the Xingyu Internet e-commerce platform. He has no right to interfere with his decision.

But seeing that the Xingyu Internet e-commerce platform is gradually eroding the market share of the mobile computer retail market he owns, Wang Songping is also very anxious.

In just a few days, the white hair on Wang Songping's head has increased a lot.

The whole person seemed to be much older.

Originally just over 40 years old, he looked like an old man in his 50s or 60s.

However, Wang Songping didn't notice this at all. He was just having a headache, how to deal with the fierce attacks of Xingyu Internet e-commerce platform again and again.

Following this development, I am afraid that by the time of the third mobile and computer group buying business, the entire Dongjiang province’s mobile and computer retail market will be robbed of most of the market share by the Xingyu Internet e-commerce platform.

The 80% market share originally controlled by Wang Songping is likely to drop to more than 10% in just a few days.

By that time, the retail business of mobile phones and computers under Wang Songping's name has completely fallen into a state of mere existence.

For Wang Songping, this was definitely a devastating blow.

But Wang Songping also seemed helpless.

For several days, Wang Songping kept shutting himself in the room, thinking hard about this solution.

On the other hand, Wang Songping also started to communicate with each other, wanting to use his network of contacts to attack the Xingyu e-commerce platform from the side, and try to delay the pace of the Xingyu e-commerce platform.