Chapter 335： Crazy

? Although the purchase price difference between the two parties is not too large, even the purchase price obtained by Wang Songping here is likely to be lower than the purchase price obtained by the Xingyu network e-commerce platform.

But the cost of Wang Songping's retail industry is much higher than that of Xingyu's online e-commerce platform.

It has not been a year or two since Wang Songping has been in the retail business of mobile phones and computers. After so many years, Wang Songping's understanding of the entire market is not comparable to outsiders.

He knows it very well, even making certain calculations in his mind for the first time.

Calculated according to a computer with a market price of about 8,000 yuan, the purchase price should be only about 2,500 yuan, plus freight and storage costs, etc., the cost price should be about 3,000 yuan.

It stands to reason that as long as the price exceeds 3,000 yuan, it is enough to make a profit.

But the problem is that these mobile phone and computer retail industries under Wang Songping's name have many other costs.

First of all, these mobile phone and computer retail industries under Wang Songping's name are almost all sold in physical stores, and the rent, water and electricity bills and various losses of the store occupy a huge proportion.

Coupled with the manpower required for these mobile phone and computer retail businesses, etc., they all have a lot of investment. When calculated together, the cost price of a computer with a market price of 8,000 yuan should be around 4,000 yuan.

Secondly, the share of the mobile phone computer retail market under Wang Songping’s name is not only the mobile phone computer retail industry directly under Wang Songping, but a large part of it is not directly managed by Wang Songping, but some scattered mobile phones. The computer retailer only has an extremely close cooperative relationship with Wang Songping, and can be regarded as half of Wang Songping's subordinates.

But even half of the subordinates are just a cooperative relationship.

Therefore, it is impossible for the other party to do business at a loss for Wang Songping.

On the whole, the retail business of mobile phones and computers under the name of Wang Songping, the real cost price of a computer with a market price of 8,000 yuan should be about 4500 yuan, even if it can be lower, the retail price must never be lower than 4500 The price of the block.

Otherwise, the retail business of mobile phones and computers under Wang Songping's name will be greatly impacted.

However, the situation of Xingyu's online e-commerce platform is completely different. 35xs

The true advantages of online e-commerce platforms are also thoroughly demonstrated this time.

The online e-commerce platform can save a large part of the cost investment, especially for all the investment in physical stores, the online e-commerce platform can be reduced on a large scale.

In addition, the online e-commerce platform launched this campaign in the name of an event. In this way, the mobile computers sold in an event can be regarded as the same batch, even the models are almost the same. , Such a large-scale sale of the same batch, the purchase price will be relatively lower.

It is precisely because of this that on the Xingyu Internet e-commerce platform, a computer with a market price of about 8,000 yuan, the real cost price is actually about 3,000 yuan.

Therefore, the Xingyu Internet e-commerce platform is priced at 3,500 yuan, which still has a lot of profitability.

Online e-commerce platforms are following this path. To put it simply, it is actually only 4 words, with small profits but quick turnover.

Even if Wang Songping is willing to invest a large sum of money here, he would rather lose money to fight a price war with the Xingyu e-commerce platform, and the Xingyu e-commerce platform is not afraid.

Even if the price is lowered below 3,000 yuan, the proportion of Xingyu's e-commerce platform at a loss is not too high.

In contrast, Wang Songping’s mobile phone and computer retail business loses a lot of money, and it is even very likely to reach one to three.

In other words, for the retail of mobile phones and computers at the same price, the Xingyu Internet e-commerce platform will lose 100 million yuan, while Wang Songping will lose at least 300 million yuan.

Regardless of the assets that Chen Ping currently owns is far inferior to that of Wang Songping, the difference between the two seems to be a little different, but if the losses continue at this ratio, I am afraid that Chen Ping is definitely not the first to fall.

Wang Songping naturally understands this truth.

But he was helpless.

The only thing he can rely on is the credibility of his mobile phone and computer retail business.

In Wang Songping's view, Xingyu's online e-commerce platform currently has certain flaws. After all, the time for the establishment of this online e-commerce platform is too short, and its credibility is not too high.

Even if a large-scale publicity was carried out in the early stage, if the price is the same, the first choice of customers may still be those mobile phone and computer retailers under the name of Wang Songping.

Even if Wang Songping’s price is slightly higher, those people’s first choice should be Wang Songping’s side.

But now Wang Songping is also caught in a dilemma. Although he knows his advantages, the prices on the Xingyu e-commerce platform are too low.

Wang Songping simply has no way to make an immediate decision to push the retail price of mobile phones and computers to the current level. He can only push the prices sold by the retail business of mobile phones and computers under his name to the limit as much as possible.

For a computer with a market price of around 8,000 yuan, the price on the Xingyu Internet e-commerce platform is 3,500 yuan, while the price on Wang Songping's side is around 4,500 yuan.

The price is 1,000 yuan higher than that of Xingyu's online e-commerce platform.

You know, although 1,000 yuan is not much, it is only relatively speaking. If the 1,000 yuan saved without paying any price, I am afraid that most customers will still choose the Xingyu network e-commerce platform. side.

But after all, Wang Songping's mobile phone and computer retail business has a full reputation, while the credibility of the Xingyu Internet e-commerce platform is still insufficient.

So in this first price war, Wang Songping may still have a certain upper hand.

Even if it doesn't work, the two sides should be evenly matched.

But this is only one chance.

Once the Xingyu Internet e-commerce platform has no problems with the mobile computers sold in Phase 1, then the Xingyu Internet e-commerce platform will quickly have a certain degree of credibility in the retail of mobile phones and computers.

When the second event is held, the Xingyu network e-commerce platform will have greater competitiveness.

And Wang Songping's advantage here will also become smaller and smaller.

According to Wang Songping's estimation, there will be no more than three events at most, and the credibility of the Xingyu network e-commerce platform will not be weaker than his own.

At that time, the retail pricing of mobile phones and computers under Wang Songping's name was still much higher than that of Xingyu's online e-commerce platform. In this way, customers will naturally make accurate choices.

At that time, Wang Songping might not be able to recover.

But this is also an opportunity after all, at least it can buy a certain amount of time for Wang Songping.

After a series of orders were issued, the retail business of mobile phones and computers under Wang Songping's name has finally stabilized. Although everyone is still a little worried, there have been no major disturbances for the time being. Many people still remain on the sidelines. attitude.

But after Chen Ping got the news, he scoffed at it.

In Chen Ping's view, Wang Songping is already in a hurry to go to the doctor.

Physical store sales dare to fight a price war with online e-commerce platforms, which is simply unwise to the extreme.

According to Chen Ping's previous plan, the group buying of mobile phones and computers on the Xingyu Internet e-commerce platform will be held every three days.

As long as three times or so, the strength of Xingyu Internet e-commerce platform in the retail of mobile phones and computers will never be weaker than that of the mobile phone and computer retail industry under Wang Songping's name.

Compared with the online e-commerce platform, the price is lower and it has a huge advantage. In this way, in less than half a month, Wang Songping’s mobile and computer retail business will be greatly affected. It is even possible that the interior will fall into a state of complete chaos.

By that time, the retail business of mobile phones and computers under Wang Songping's name would have collapsed.

Therefore, although Chen Ping knew the orders Wang Songping had issued internally, he didn't care about it at all.

In Chen Ping's view, Wang Songping is simply drinking poison to quench his thirst.

Such a move will only play a role in delaying the current situation of both parties, and will not have a decisive effect at all.

Chen Ping was really wary of other methods that Wang Songping could use.

After all, Chen Ping is very clear that although Wang Songping is almost in desperate situation, it is only for Wang Songping's industry.

Wang Songping's personal network still exists, and it hasn't suffered much.

At present, no one can be 100% sure. In this confrontation, Wang Songping will definitely lose, and there is no way to determine where Wang Songping will fall after the defeat.

Therefore, the network of contacts that Wang Songping thought to rely on was still on Wang Songping's side, especially some official forces.

Once Wang Songping is mobilized to deal with the Xingyu Internet e-commerce platform by some means, then Chen Ping must also be more careful.

Speaking of which, Chen Ping was actually somewhat helpless.

Although Chen Ping has always known that his personal network can be regarded as the biggest shortcoming of his development so farCurrently, Coslight Technology and Changping Supermarket, and even several other major companies, There are huge loopholes in this area.

These major companies have developed to the present, although the asset expansion speed is extraordinary, but the establishment of the network of contacts appears to be somewhat weak.

Once Wang Songping uses some shameful means, there will be a certain threat to these industries under Chen Ping's name.

Of course, Chen Ping is not too daunted. He knows very well that Wang Songping has been forced to the corner. Even if he wants to directly deal with the two major companies of Coslight Technology and Changping Supermarket, things have not yet been completely clear. In the past, even those network connections that Wang Songping believed to rely on would not directly deal with these big companies under Chen Ping's name. At most, they would help Wang Songping deal with the Xingyu network e-commerce platform.

In order to deal with Wang Songping's counterattack, Chen Ping also made some preparations.

It didn't mean to sit still.

The Xingyu Internet e-commerce platform's attack on Wang Songping's side has already detonated the entire business community in Dongjiang Province for the first time.

Many people are watching, waiting for the final victory between the two sides.

And everyone took the actions of both sides in their eyes. Relatively speaking, the magnitude of the actions of the two sides was somewhat beyond everyone's expectations.

The online e-commerce platform seemed extremely calm here, but after an announcement, the first activity of group buying of mobile phones and computers was started step by step, and it seemed that there was no other move.

But Wang Songping's mobile phone and computer retail industry has begun to make big moves again and again.