Chapter 325： Show fire

What interests everyone is that this variety show has an extra gimmick when it is publicized.

Parent-child variety show.

This kind of gimmick also makes many viewers a little confused, they have never heard of this type of variety show.

However, Jiangnan TV itself is also one of the top local TV stations in China. Although its reputation is still not as good as that of Nanhu TV, its ratings are not too low.

At least it can be firmly ranked in the top 5 among many local TV stations in the country.

After Jiangnan TV issued the announcement, many viewers also noticed some of the easter eggs that Jiangnan TV broadcasted in advance. Among them, they actually saw Gao Leyao, a newcomer in the domestic entertainment industry recently, and there are even a few who are not warm in the entertainment industry. Not popular second and third line entertainers.

But what is most interesting to everyone is that there are some children in this show.

Such variety shows, coupled with this easter egg, are themselves the content created by Tianyu Entertainment and Jiangnan TV Station, and they are also a more attractive section of the entire variety show.

So this time, when Dad Where did the variety show officially start, it has directly become popular, and even Jiangnan TV’s ratings have risen by nearly 0.5%.

Although it seems unremarkable, for a local TV station, even a 0.1% increase in ratings is a surprise.

The action that Tianyu Entertainment Company broke out also directly detonated the entire entertainment circle.

Many established entertainment companies in the entertainment circle have taken great interest in this emerging entertainment company.

In the past few days, Tianyu Entertainment's successive moves can definitely be regarded as heavy blows.

The various methods adopted by Tianyu Entertainment Company were completely unimaginable by many established entertainment companies before.

In particular, a variety of publicity and promotion methods based on network promotion can even be regarded as a brand-new innovation in the entertainment industry.

Many veteran entertainment companies, even some well-known artists in the entertainment industry and currently solo artists, and even studios, are aware of the power of online publicity.

I am afraid that after this, everyone in the major entertainment companies and even the entertainment industry will fully realize the huge benefits that online publicity can bring.

And it is from these few days that the entire entertainment industry has undergone earth-shaking changes.

Before that, even the most popular entertainment stars in China had only millions of popularity in the country, and they can definitely be regarded as an entertainment superstar at the level of the queen of Uranus.

However, after having network propaganda methods, the popularity of these entertainment superstars who are already in the front line is likely to exceed tens of millions or even higher.

Some experienced seniors in the entertainment industry are able to make certain judgments simply.

In the future entertainment circle, the most popular stars may even reach tens of millions of popularity.

This is absolutely unimaginable in the previous entertainment circles.

But after that, the major entertainment companies also realized certain problems.

The current entertainment company system has not changed much from before. Among many entertainment companies, there is no network publicity department. If you want to conduct network publicity, you need certain planning and professional guidance.

However, there are no such professionals among these entertainment companies, so for a while, a lot of waves have been set off in the domestic entertainment circle. Many entertainment companies have begun to recruit professionals in network promotion and establish networks. Publicity department.

This is an earth-shaking reform for the entire entertainment industry.

The company that initiated this reform was Tianyu Entertainment, which was silent before.

And it is precisely because of this that Tianyu Entertainment, an entertainment company that has just emerged for more than a month, has officially entered the vision of the entire entertainment circle.

Even some established entertainment companies regard Tianyu Entertainment as their rivals.

The strength of the Tianyu Entertainment Company and the various resources that Tianyu Entertainment Company possesses are actually not ranked in the entire entertainment circle. Even the various small and medium-sized entertainment companies hold These resources are much more than Tianyu Entertainment.

However, starting from the past few days, the various resources in the hands of Tianyu Entertainment Company seem to have become rich overnight.

Some famous film and television industry directors, actors, and even various local TV stations, have begun to throw olive branches on Tianyu Entertainment.

They are also clearly aware that although the resources that Tianyu Entertainment currently has are not too many, after their understanding, Tianyu Entertainment's registered capital has reached 100 million, which is absolutely in the entertainment industry. It's not a small entertainment company.

In addition, under the Tianyu Entertainment Company, the most famous entertainer is Gao Leyao, a new entertainment star. Recently, Gao Leyao's popularity is also undergoing rapid growth, and even the reputation of Tianyu Entertainment has also risen.

In addition, the power of online publicity demonstrated by Tianyu Entertainment has also made the big names in the entertainment circle shine.

At least for now, before the established large-scale entertainment companies have established a complete network propaganda force, the network propaganda force controlled by Tianyu Entertainment is definitely the strongest among the entertainment circles.

In the entertainment industry, time is life, and even just a few days, it is enough for an entertainment company to complete a radical change.

For an artist, this is even more true.

Tianyu Entertainment's promotion of Gao Leyao is one of the most notable examples.

In just two or three days before and after, Gao Leyao's popularity has directly doubled, and it is even rising rapidly.

At 8:00 p.m. on July 29th, Jiangnan TV officially began the premiere of the variety show Dad.

Originally, this variety show was promoted by Jiangnan TV and Tianyu Entertainment Co., Ltd., and attracted the attention of countless viewers, so much so that Dad Qu Where this variety show has just started broadcasting, the audience rating has reached 5%. .

And it's still growing wildly.

At the same time, the variety show where Dad is going has also aroused heated discussions on the Internet, especially after more than an hour of airing, the discussion on where Dad is going on the variety show has completely detonated on the Internet. Got out.

However, after the broadcast of this variety show, in a short time, Tianyu Entertainment Company has not been able to directly count the real ratings data.

However, the entire Tianyu Entertainment Company, including Jiangnan TV Station, are anxiously waiting for the statistical results of the ratings data.

At 4:00 pm on July 30, Song Xuehua hurriedly broke into Chen Ping's office, squeezing a data report in his hand.

Chen Ping has also been waiting here for several hours. Seeing Song Xuehua rushing in, a faint smile suddenly appeared on Chen Ping's face, and he waved his hand calmly and signaled Song Xuehua not to be too eager.

Song Xuehua was also slightly stunned, and then quickly reacted. After taking a deep breath, he finally calmed down and sat in front of Chen Ping-Ping.

However, in her eyes, there was still a slight excitement. Before Chen Ping could ask questions, Song Xuehua couldn't wait to speak softly: "Mr. Chen, the statistics of the ratings for where Dad is going have come out. Up."

Chen Ping immediately laughed, and then slowly said, "Mr. Song, don't have to be so anxious. It shouldn't be a bad result from your appearance, and since the result is pretty good, it is a good thing for us. So you don’t need to be too nervous, just talk slowly."

Hearing Chen Ping's words, Song Xuehua was also slightly stunned, then his face flushed slightly, and then gave a wry smile, and said softly, "Chen, your concentration really makes me feel ashamed."

Chen Ping also smiled slightly, not paying too much attention to Song Xuehua's words, but quietly waiting for Song Xuehua's report.

Song Xuehua also pondered for a moment, and then handed the data report in front of him to Chen Ping, and then said softly: "This afternoon, the major data statistics platforms have already given the data on where our dad is going for this variety show. According to the statistical report, on the whole, the audience rating of Dad Where is the variety show at its peak has reached 10.56%. Although it is still not as good as the happy base camp, which ranks first in ratings, now, Dad Where is the variety show? In the ratings rankings of variety shows, it has firmly ranked second."

"At present, Jiangnan TV Station has received a lot of contacts from merchants who want to invest in this variety show, Jiangnan TV Station is also contacting us, let us discuss and select merchants."

Chen Ping also smiled and nodded. He naturally knew what Jiangnan TV meant.

The reason why these businesses come forward to contact Jiangnan TV station is nothing more than to use Dad Where to advertise this variety show.

And this is also one of the important ways for variety shows to make profits.

Tianyu Entertainment and Jiangnan TV must also be cautious.

However, Chen Ping did not intend to intervene too much in these matters. He just thought about it for a moment, and then laughed softly: "Mr. Song, it is enough for you to contact Jiangnan TV for these matters. At the moment, Dad Qunar, this variety show is only the first episode of the first episode, and we are not in a hurry to sell all the advertising spaces of this variety show at one time still need to reserve a part."

"After the popularity of this variety show really reaches its peak, then the advertising bidding will be conducted to maximize the benefits."

"In addition, let the people inside the company pay attention to network issues, especially the direction of public opinion. This is also the first time that Gao Leyao participated in a variety show. It is also vital to Gao Leyao's future entertainment career. Therefore, the guidance of public opinion on the Internet It still needs some guidance."

"Although we have no way to directly interfere in the direction of public opinion, simple guidance is still possible. I have watched yesterday’s show. Gao Leyao’s performance on the show is pretty good. Although she is not one of the main guests, she is The role played by it is not small. You can also publicize her performance on the Internet. After all, she is also an iconic artist launched by our Tianyu Entertainment Company."

Hearing Chen Ping's words, Song Xuehua nodded solemnly. She naturally knew what Chen Ping meant.

The current Tianyu Entertainment Company actually has two signboards. The first signboard is the variety show Dad. The latest chapter of the novel's rebirth of entrepreneurial life, Chapter 225, the program is on fire. URL: https://