Chapter 324： Lightning promotion

Although the current publicity power of Changping Supermarket Company is far inferior to that of Coslight Technology Company, Changping Supermarket Company has now achieved coverage in all major cities in Dongjiang Province.

Moreover, Changping Supermarket Company has even become the first choice for many citizens to buy daily necessities in these cities.

The successive activities of Changping Supermarket Company coordinated with the large-scale publicity of Coslight Technology. In a short period of time, the online e-commerce platform jointly established by the two companies has also entered the eyes of the people of Dongjiang Province. Among.

However, in this way, the financial pressure required by the online e-commerce platform is also thoroughly revealed.

On the Qinghai logistics company side, the two major companies have already invested 500 million yuan early.

Although Coslight Technology Co., Ltd. will not need a lot of funds for the construction of the online e-commerce platform, once the online e-commerce platform officially enters the operation period, the subsequent capital investment required is definitely a lot.

At present, Coslight Technology still needs a funding gap of about 200 million yuan to complete the simultaneous development of the online e-commerce platform and the Flash chat software.

Otherwise, the two must have one of them and will be slowed down.

On July 29th, Chen Ping did not come to Coslight Technology Company on this day, but came to Tianyu Entertainment Company.

This day is also very important for Tianyu Entertainment, and it is also related to whether Chen Ping can raise enough funds next.

Just last night, that is, the evening of July 28th, Tianyu Entertainment Company officially started the promotion and promotion of Gao Leyao's second album.

The model is the same as the previous promotion. However, this time three Gao Leyao's latest singles appeared on the Internet at the same time. Although these three songs are not comparable to the white fox in the classic level, they can appear three beautiful The song also caused a huge wave on the Internet.

Countless netizens have started to download these songs, but it is not so easy to download these songs.

Although there are many pirated websites on the Internet, it takes a lot of effort to find them. Most netizens can really notice some genuine websites.

Among the legitimate websites, Tianyu Entertainment Company did not grant those websites the right to download songs.

So in this way, many netizens actually have no way to download these songs directly.

For a while, these netizens could only audition on the genuine website.

However, this has made many netizens feel a little disappointed about this. However, when many Internet names were swearing in their hearts, they suddenly discovered that Tianyu Entertainment Company had already cooperated with more than a dozen music players. Cooperation.

Although these three songs did not appear on these music players, these music players completely recorded 10 songs from Gao Leyao's first album.

As long as you pay a certain fee, or purchase monthly members of these music players, you can download songs.

At this time in 2004, many domestic music players were not too hot. At that time, the most popular music player in China, or the most commonly used music player by most domestic netizens, was actually still listening to this software. .

Although there are some other music playing software, they all have various problems.

After all, in 2004, similar music playback software technology still needed breakthroughs, and it was not as perfect as a few years later, so Qianqianjing listens to this relatively simple music playback software, although there is no technically outstanding place. But because the operation is relatively stable and the requirements for computers are not too high, it has become one of the most frequently used music playback software on computers by many netizens.

This time, Tianyu Entertainment has directly completed a full range of cooperation with more than a dozen music playback software led by Qianqianjingting.

The 10 songs of Gao Leyao's first album were put into these dozens of music playback software, and you can directly download and enjoy the songs as long as you pay.

Of course, not all Internet users will spend money to buy members of these music playback software for a few songs, but after all, there are still some such people.

Moreover, China’s netizen base is really too much. In just one night, after the songs of Gao Leyao’s first album were launched on these dozens of music playback platforms, the number of purchases of these music playback software members exploded. increase.

Of course, at this time in 2004, the consumption consciousness of Chinese netizens was not as advanced as a few years later.

The number of people who buy members is actually not too much. Take Qianqianjingting as an example. Before that, the average number of members who bought members for Qianqianjingting every month was only about hundreds of thousands. At that time, it reached around 800,000.

But this time, after Tianyu Entertainment reached a cooperation with these dozens of music playback software, it brought higher traffic to these music playback software.

You know, Gao Leyao is one of the most popular singers in China. Although Gao Leyao's hard-core fans are not too many, if it is really counted, it is probably only about 50,000 or 60,000. However, Gao Leyao's first album 10 songs, each capital can be regarded as a classic song.

Especially the song Baihu is the most. Although it is not too many of the star fans who really like Gao Leyao, there are countless people who like Baihu.

Even in the streets and lanes of many cities in China, you can hear the familiar music of the white fox.

It is precisely because of this that after the song reached a cooperation with more than a dozen music playback software, it also brought more users to these music playback software.

Even the original users who have never purchased monthly members of music playing software have started to buy these monthly members of music playing software.

Even directly purchase the single download permission of the song Baihu.

As a result, not only are these dozen or so music players gaining higher traffic and the number of users who purchase memberships, but it also brings more popularity to Gao Leyao, a newcomer who just debuted.

Take Qianqianjingting’s music playback software as an example. Originally, for Qianqianjing’s music playback software, the number of member purchases at its peak was only about 800,000, which can be achieved in just one night The number of member purchases of Qianqianjing's music playback software has exceeded 870,000 within this month, and it is even slowly increasing.

According to estimates, it should reach around 900,000 at the end of this month.

With the increase in the number of members purchasing users, the normal user traffic of these dozens of music playback software has also been greatly improved.

At the same time, Gao Leyao's popularity has grown again.

Prior to this, Tianyu Entertainment Company had already reached cooperation with some websites. Some time ago, it had begun to form Gao Leyao's fan club.

Before that, the fan club had actually been officially established.

However, the number of people who actually joined Gao Leyao's official fan club before was only more than 50,000.

But on this evening, the number of Gao Leyao's fan clubs has directly exceeded 70,000.

The actual number of fans includes many fans who have not actually joined the official fan club.

Calculated in proportion, Gao Leyao’s current domestic fans are likely to be close to 150,000.

This is an incredible achievement for a newcomer who just debuted.

The three latest singles of Gao Leyao unexpectedly did not appear in these dozen or so music playback software, which also aroused the curiosity of many music lovers.

Many netizens complained about this.

However, on July 29th, Gao Leyao's other three singles officially appeared on major websites.

In just two days, Gao Leyao has already had 6 new music singles appearing on major websites.

You know, it has only been a month or so since the release of Gao Leyao's first album.

But after a short period of one month, Gao Leyao has 6 singles directly appearing on the Internet. If you add a few more songs, this will even be able to make up the second album.

And precisely because of this, many netizens have also realized that Gao Leyao's second album should be released within these few days.

You know, under normal circumstances, a singer will release a brand new personal album, at least more than half a year of preparation time.

However, Gao Leyao's speed of launching albums far exceeds those of normal domestic singers. In a month or so, Gao Leyao seems to have completed the promotion and release of the second album.

All of a sudden, Gao Leyao's popularity suddenly increased for the second time.

In just one day, Gao Leyao's popularity has directly exceeded 200,000.

With such a lightning-fast increase in popularity, even the big names in the entertainment industry are a little stunned.

Under normal circumstances, the speed of the popularity of a newcomer who just debuted has a huge relationship with her own abilities, various conditions, and even the strength of the entertainment company she belongs to.

But the problem is that although Gao Leyao herself has very good conditions in all aspects, she is only a newcomer after all. As for Tianyu Entertainment Company, which is a new entertainment company, she does not have much resources at all.

The growth rate of Ke Gao Leyao's popularity is beyond the reach of many domestic artists.

It is precisely because of this that many artists in the domestic entertainment circle finally realize that the Internet has a huge impact on the entertainment circle.

Prior to this, although many artists have used the Internet to promote their reputation , the methods they use are actually only the use of the Internet as a propaganda medium.

Take the domestic singers as an example. When most singers promote their own albums, the promotion channels they use are basically traditional media, or they hold several press conferences after the album is released, or participate in them. Some variety shows, promotion of albums.

But this time, the promotion methods used by Tianyu Entertainment Company made everyone feel refreshed.

The promotion of Tianyu Entertainment Company relies entirely on the Internet for promotion, and the promotion methods used are constantly emerging.

At the same time, Tianyu Entertainment has not given up on traditional media promotion.

On July 29th, Jiangnan TV station officially issued an announcement that the new variety show that had been quarrelsome before will also be officially aired on July 30th.

As early as a few days ago, Jiangnan TV station had already started to promote this variety show, but many people did not expect that Jiangnan TV station was so fast. In just a few days, this variety show It will be officially aired.