Chapter 169： 4 advantages of Changping Supermarket

However, Sun Gan shook his head and smiled bitterly, and then said in a deep voice: "Even so, we don't have the ability to fight the giants in the supermarket industry.

You know, the current giants in the domestic large-scale supermarket chain industry are not worth more than tens of billions. Even some giant companies in the supermarket industry have total assets of tens of billions, which are not comparable to ours. "

Lin Yuwei's eyes widened when she heard Sun Gan's words, and some incredulously softly asked, "How is this possible? The current large domestic supermarket chains are far from being able to cover the entire country. , How can it be possible to have such a huge asset?"

Sun Gan shook his head slightly, gave a bitter smile, and then said softly with a serious face: "You have overlooked one of the most important issues, that is time!

Take Fuhua Plaza as an example. For our Fuhua Plaza store, what is the difference between the asset valuation of our Fuhua Plaza store a month ago and now? "

Lin Yuwei frowned slightly when she heard Sun Gan's question, and suddenly understood what Sun Gan meant. Indeed, it has only been less than three months since the Fuhua Plaza store opened.

Compared with the three months after the opening of the Fuhua Plaza store, the asset valuation is completely different and has increased substantially.

The giants in the domestic large-scale supermarket chain industry have gone through a long period of operation and development. For some established stores, if listed separately, the asset valuation can even reach hundreds of millions.

Compared with the current emerging Changping Supermarket Company, it is definitely not the same.

Thinking of this, Lin Yuwei also frowned slightly, and then said softly: "So is there any good way to solve this situation?

We are developing, and the other party is also developing. Moreover, the speed of the other party's development and expansion is even faster than ours.

Even if we spare no effort to expand, I am afraid that we will not be able to keep up with the other party's footsteps, and we will never be the opponent's opponent. If there is no better solution, I am afraid that in the end our Changping Supermarket Company can only do wedding dresses for each other. "

Lin Yuwei's words immediately caused Sun Gan to laugh bitterly, then nodded lightly, and laughed softly, "It is true, this is what I have always worried about.

But until now, I don't have a good solution. Although the development of our Changping Supermarket Company is fast, it is too late to start.

Mr. Chen, since you raised this question, there must be some solutions to it, right? Could you tell me your thoughts, and let me have a bottom in my heart. "

Chen Ping nodded lightly, with a deep meaning in his eyes, and then said in a deep voice, "I do have some ideas."

"Although Changping Supermarket Company started late, if it follows the development path of those large supermarket chain industry giants, I am afraid it will never catch up with the other side."

"However, our Changping Supermarket Company also has its own advantages and cannot be generalized."

When Chen Ping said these words, there was still a bit of thinking in his eyes.

Sun Gan's eyes lit up slightly, and then he quickly looked at Chen Ping and hurriedly asked: "Chen, where is our advantage?"

After looking at Sun Gan with a weird expression, Chen Ping said with a light smile: "Mr. Sun, as the general manager of Changping Supermarket, don't you know where our own advantages are?"

Sun Gan's face blushed slightly, and then he sighed helplessly, and said with a bitter smile, "This may also be my shortcoming. At least in the overall situation, I am still far behind Mr. Chen. Let me deal with it. I am still able to manage the daily affairs of the Changping Supermarket Company very well, allowing me to control the general direction of the future development of the Changping Supermarket Company. I do have some lack of strength."

Chen Ping also smiled and nodded. He didn't mean to blame Sun Gan. He just smiled calmly and said: "Our Changping Supermarket Company has four major advantages."

"Compared to those giant supermarket chains in the same industry, there are still important differences."

Speaking of this, Chen Ping's eyes are getting brighter, and he seems to have completely sorted out his thoughts, and he said in a deep voice, "The first advantage is where we are."

"Although Dongjiang Province is not one of the most developed provinces in the country, the supermarket industry is almost blank within the scope of Dongjiang Province. Although there are some single large supermarkets, they are far more powerful than chain supermarkets like ours. Inadequate, we can defeat them easily."

"So our development speed in Dongjiang Province will far exceed those of the large supermarket chains in the same industry. This is our first advantage and the basis for us."

"The second advantage is the status quo of Changping Supermarket."

"Although the current Changping Supermarket Company has two stores, and the personnel system of the headquarters has been basically established, the current Changping Supermarket Company has not been finalized."

Hearing this, Sun Gan was stunned for a while, and then a deep doubt appeared in his eyes. He involuntarily interrupted Chen Ping’s words, and asked softly: "Chen, Changping Supermarket Company has not finalized What do you mean?"

Chen Ping smiled slightly, tapped his fingers on the desktop subconsciously, and said softly, "Mr. Sun, let me give you an example. Let's compare Wal-Mart and Sinopec Yijie Sales." "

"At present, the market value of Wal-Mart in Huaxia District is still higher than that of Easyjet."

"But the number of Wal-Mart stores is dozens of times less than that of Sinopec Yijie."

"Although these two groups are both leaders in the supermarket industry, they are very different in nature."

"Wal-Mart is a typical large-scale supermarket chain, while Sinopec Yijie's sales are mainly convenience stores. There are almost no large-scale stores."

"The two major groups have gone to extremes. Although they are both in their respective specific and detailed industries and have leader positions, what will it be like if the advantages of the two major groups are brought together? "

Hearing Chen Ping's words, Sun Gan's eyes lit up, and then he fell into deep thought.

Sun Qian is naturally familiar with these two supermarket groups.

Although it seems that these two supermarket groups are completely different in nature, if you really say it, they are also giants in the supermarket industry. Each has its own advantages. After thinking about it, Sun Gan immediately understood Chen. Mean flat.

For a long time, in Sun Gan’s perception, Changping Supermarket Company and Wal-Mart should be similar in nature. Although the size of the store may not be comparable to the size of a single store under Wal-Mart, it is also a large-scale supermarket chain company that is a real deal.

However, he did not expect that Chen Ping suddenly proposed such a concept.

This also means that in Chen Ping's vision, the stores under the Changping Supermarket Company are not limited to large supermarkets, and can even include some small stores, so-called convenience stores.

It’s just now in 2003, the term convenience store has not yet been fully popularized. Some small stores with a size of only a dozen square meters or dozens of square meters are mostly called small shops and cannot be called. As a real supermarket, there is no unified name for it as a convenience store.

In Chen Ping’s memory, the term “convenience store” came after large supermarkets appeared in major cities across the country a few years later. In order to distinguish the difference between large supermarkets and small supermarkets, the term “convenience store” has officially begun to spread. , Is well known by everyone.

In Chen Ping’s plan, Changping Supermarket Company is just getting started. It has only been opened for a few months, and there are only two stores under it. Therefore, the current development direction of Changping Supermarket Company has great freedom. Only limited to large supermarkets, the installation and expansion of small convenience stores can also be carried out simultaneously.

Two-pronged approach can be regarded as a huge advantage for Changping Supermarket.

Although this is not the patent of Changping Supermarket, it can definitely surpass most supermarket companies.

After thinking about Chen Ping's ideas, Sun Gan understood it in his mind for a while, and then eagerly said softly, "Chen, are there any other advantages?"

Chen Ping smiled slightly, and then continued: "The third advantage is actually that we discussed the development direction of Changping Supermarket."

"At present, the strategic policies implemented by the giants in the large supermarket chain industry are actually the cities surrounding the countryside, while we are surrounding the cities from the countryside. I have already explained this carefully before now. This should be regarded as ours. One of the advantages."

In this regard, Chen Ping had already discussed this matter carefully with Sun Gan before, and even Lin Yuwei had participated in that discussion, so both of them nodded one after another.

Lin Yuwei on the side couldn't wait to chuckled and asked: "This is already the three major advantages, what is the fourth advantage?"

Chen Ping smiled, a sharp look suddenly flashed in his eyes, and then he said in a deep voice, "Acquisition! The future development of Changping Supermarket wants to catch up, even It is a step beyond those large supermarket chains in the same industry. The most important strategy is acquisition."

"As long as we have sufficient funds to acquire some large supermarket chains, or even some scattered stores, our pace of expansion will also be greatly improved."

"But our Changping Supermarket Company has such an advantage, but speaking of it, I am afraid that the most important point of this advantage lies with me."

"After all, if you want to make a high-frequency and big-action acquisition, the most important factor is the huge amount of money. This is just empty talk at present, but I already have a certain plan in my heart. I will When appropriate, bring sufficient funds to Changping Supermarket Company to support Changping Supermarket Company in a series of acquisitions."

"But this matter will be discussed later. Talking about it with you two is just to prepare you mentally."

Chen Ping’s last big advantage was a little vague. Sun Gan and Lin Yuwei glanced at each other. There was a bit of doubt in their eyes, but Chen Ping didn’t mean to go on carefully. The two did not continue to inquire.