Chapter 104： Lucky draw

Since contacting Chen Ping during this period of time, Sun Qian's impression of Chen Ping has changed again and again, and each time Sun Qian has become more and more aware of Chen Ping.

Up to now, Sun Gan has completely collected all his other thoughts and devoted himself to the preliminary preparations of Changping Supermarket.

In his opinion, it is a kind of luck to be able to meet a boss like Chen Ping. He has to take advantage of this opportunity. Maybe this time is the chance to reach the pinnacle of his life completely. Once the opportunity is missed , I’m afraid it’s not that easy to meet a wise boss like Chen Ping.

After inquiring about the current preparation progress of Changping Supermarket, Chen Ping also smiled and nodded, his eyes full of satisfaction.

In the company where Sun Gan worked before, although he was only a vice president who had no real power, his ability was beyond doubt.

In a short period of time, the preparations of the Changping Supermarket were organized in a vivid and colorful manner. Everything is in order. Now the Changping Supermarket, the preparations have been completely on the right track. As long as the preparations are carried out step by step, just like Sun Gan It is said that in less than a month, Changping Supermarket will definitely be able to officially open in Fuhua Plaza.

But now, Chen Ping still has several issues to discuss with Sun Gan.

After pondering for a moment, Chen Ping said softly: "Mr. Sun, our staff training will begin this afternoon. Do you have enough time? After all, our current manpower is still slightly insufficient, especially the management staff. There are too many gaps. There are too few people and it’s not easy to find. You are the only person who trains employees. If you have any difficulties, tell me as soon as possible and I will find another way."

Sun Gan hesitated for a moment. After thinking about it for a moment, he nodded heavily and said in a deep voice: "Mr. Chen can rest assured, but he's just a bit busy. I have enough time now, and there are only some important training courses that require me personally. Come forward, some other ordinary etiquette courses, etc., do not require me to do it myself."

Chen Ping also nodded in agreement. It is true. The staff training courses of Changping Supermarket involve all aspects. Each position has different training courses, such as cash register. The first thing that needs training is the cash register system that Changping Supermarket will introduce. If the operation speed is too slow, or if the operation is not possible at all, when the Changping Supermarket opens, the cash register will inevitably accumulate a large amount of passenger flow, which will greatly affect the reputation of Changping Supermarket.

In addition, some administrators in the supermarket also need to be familiar with all the layouts in the supermarket. They need to be carefully trained in their work. After all, these ordinary employees are found in Anhe City. Prior to this, Anhe City did not have a large supermarket at all, so these people did not have the experience of working in a large supermarket, and their ability to work requires short-term training.

In addition to these basic work ability trainings, there are also some etiquette trainings. After all, the supermarket has a huge flow of people, and it is the first time that such a large supermarket has appeared in Anhe City. It is very likely that some disputes will occur. Everyone needs to have the ability to deal with emergencies.

Of course, Chen Ping did not expect these people to be able to properly handle all emergencies, but at least, they can maintain the scene and wait for the upper management to deal with it.

After discussing the staff training, Chen Ping also smiled and nodded, and asked the last question: "Mr. Sun, the Changping Supermarket will open in less than a month, so I think this In a while, our propaganda offensive can also be launched. Do you have any plans in this regard?"

Sun Gan also smiled and nodded, and then didn't say much, got up and returned to his desk. After searching for it, he found a document and handed it to Chen Ping.

Chen Ping's heart became more satisfied, and it seemed that Sun Gan was already prepared.

At the moment, Chen Ping took a serious look at this publicity plan. This publicity plan is actually not complicated. It only involves several aspects of publicity methods. There are traditional media’s publicity offensives and various advertisements. In a small city like Anhe, these methods are also the most effective.

Chen Ping was also extremely satisfied with this, but after reading these propaganda plans, Chen Ping gently closed the document, and then fell into contemplation.

After a long time, a decisive look appeared in Chen Ping’s gaze, and he said in a deep voice, “Mr. Sun, our first store in Changping Supermarket has opened. To attract large-scale passenger traffic, we still need to hold some events it is good!"

Hearing Chen Ping’s words, Sun Gan’s gaze suddenly appeared a little bit of doubt, and he asked softly in a puzzled voice: “Promotions are already within the scope of our plan. Within seven days of the opening of the supermarket. , All products will be promoted and discounted in turn. Is this not enough?"

Chen Ping smiled and shook his head, and then decisively said: "Not enough! Although this can attract a lot of traffic for us, it can't cause any sensation. This is the first shot of our Changping Supermarket. Nothing surprising, I let everyone in Anhe City know the name of Changping Supermarket, even people in other cities in Dongjiang Province, I want them to hear about Changping Supermarket!"

Hearing Chen Ping's words, Sun Gan's eyes widened in surprise. He didn't expect Chen Ping's ambition to be so big, it was just a Changping supermarket that opened, and Chen Ping actually wanted to make such a big move.

But for a while, Sun Gan couldn't think of any other activities more effective than promotional activities?

This is also a method commonly used by large supermarkets in major cities. As for other emerging methods, they have not really appeared yet. After all, it is only in 2003. There are many methods in shopping malls, although Chen Ping has seen them. However, for people like Sun Gan, it was unheard of.

After Chen Ping pondered for a while, he calculated it, and said with a light smile, "That's good. Within three days of the opening of Changping Supermarket, we will hold a lucky draw. If the consumption reaches more than 100 yuan, we will use a small ticket. You can participate in a lottery draw, and the pattern of the lottery draw is very simple. Just set up a big box and let people with small tickets line up for the draw!"

"There are 50,000 tickets in the prize pool, of which 25,000 are unsuccessful, and the remaining 25,000 are all prizes!"

"The awards are set to six levels, the lowest level of the fifth prize, the bonus is one dollar, and a total of 20,000 copies."

"The fourth prize is ten yuan, 3,000 in total!"

"The third prize, the bonus is 50 yuan, a total of 1500 copies!"

"Second prize, the bonus is 200 yuan, a total of 400 copies!"

"The first prize is a mobile phone, the market price is about 2,000 yuan, a total of 90 copies!"

"As for the special prize, it is a laptop with a market price of about 8,000 yuan, only ten copies in total!"

"In sum, our lottery prize pool has a total of 465,000 prizes. In addition, during the three-day lottery event, these prizes were released on average, that is to say, 1/3 of the total prizes were released every day. Around, and in the course of the three-day lottery, there is also a mysterious prize, which is temporarily set as a car worth more than 130,000!"

"Total together, all the prize pools are worth 600,000! In this lucky draw, the value of all the prizes is marked in our advertising. We want all the citizens of Anhe City to know about this lucky draw and remember it thoroughly. The name of Changping Supermarket!"

Hearing Chen Ping's words, Lin Yuwei and Sun Gan in front of them immediately took a breath, and their eyes revealed a look of disbelief.

You know, don't look at the current Changping Supermarket that seems to be worth millions of dollars, but in fact, the real investment of Changping Supermarket will not exceed 2 million when it is fully paid.

After all, the store purchased by Changping Supermarket belongs to Chenping’s private property and does not belong to Changping Supermarket Co., Ltd., and Changping Supermarket is only borrowed at present. As for other aspects, such as decoration and personnel investment, the overall addition is not It will exceed 2 million, and even if Changping Supermarket’s investment in payment for goods is included, it will not exceed 5 million at most.

But now, just for a lucky draw three days before the opening, Chen Ping has to give out various prizes worth up to 600,000 yuan. This is an unprecedented large-scale deal, let alone a supermarket that has just started like Changping Supermarket. Those large supermarket chains that are already small and well-known in other provinces will not have such a courage.

It's not that Chen Ping did something that no one had done before, but those people either failed or were completely different from the current situation of Changping Supermarket!

The current Changping Supermarket is just in its infancy. Even the first store will take more than 20 days to officially open. No one will play such a big deal for such a new company!

Only Chen Ping!

In other supermarkets, there are some large supermarket chains that have carried out similar or even larger activities, but the problem is that those supermarkets are all large chain supermarket companies, which have already developed. People can afford it!

Yes, it is a loss!

From the point of view of pure profit, engaging in such activities is definitely not profitable!

But if people can afford to engage in activities as a publicity!

But Changping Supermarket can't afford to lose!

Six hundred thousand smashed into the water as if they were just thrown into the water. Sun Gan felt that his heart would explode!

Chen Ping's decision really shocked Sun Gan and Lin Yuwei inexplicably.

After a while, Sun Gan finally came back to his senses, and then eagerly raised his voice and said, "Mr. Chen, will this handwork be too big? You know, this is pure investment, and there will be no return of investment. Possibly! Although our Changping Supermarket has sufficient funds at present, it can't be so wasteful. For our Changping Supermarket, it is not worth the loss. With such a large sum of funds, we can even expand our propaganda efforts several times. Why so big Where is Fei Zhouzhang?"

Chen Ping smiled, then shook his head, and said softly with a serious face: "Mr. Sun, you are wrong! The propaganda intensity you mentioned is for the propaganda intensity of Anhe City, but you should know that this lucky draw If it is really implemented, it will definitely set off a huge storm in the province, let alone Anhe City, even other major cities in the province, and even the provincial capital Pingjiang City, will know the name of Changping Supermarket, you Look, when our lucky draw is really implemented and there is no insider information, the news media in various cities will rush to report, and when that time, the name of Changping Supermarket will definitely ring. Throughout Dongjiang Province, this is not just for the performance of our supermarket store, but for the future development! Therefore, this lucky draw is imperative!"

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