Chapter 21： Acquisition of copyright

In the next two days, "Plants vs. Zombies" became more and more popular, and the number of downloads increased. From the launch of the game on June 6, to the morning of June 11, the download took a few days. The number has exceeded 300,000!

According to the agreement between Chen Ping and the seven websites, when the number of downloads exceeded 100,000 on the third day, all the promotional fees paid in the earlier period have been recovered, and "Plants vs. Zombies" will also be linked to these websites for a long time. The homepage is publicized, and even the publicity is increasing step by step!

In the production of this game, Chen Ping invested a total of about 500,000 yuan in the early stage, and almost all the registered capital of the entire Coslight Company was invested in it, in a posture of breaking the boat.

But just a few days later, the advertising fee was recovered 350,000, which means that the total investment in this game is only 150,000!

Moreover, the downloads of this game are increasing almost every minute and every second, and this increase is getting faster and faster!

According to the estimates of Lu Dongyu and others, at this rate, when the game is online 10 days, it is estimated that the number of downloads will exceed one million!

At that time, Chen Ping can still get two remunerations totaling 400,000 yuan from these seven websites!

Although the money is not too much, it means after all that this game will soon be able to generate revenue!

But at this time, Chen Ping also received a call from Mr. Xie from the Shanda Marketing Department again and came to a hotel in Anhe City.

Chen Ping did not come alone, but took Lu Dongyu with him.

Knocked on the door and walked into the private room. When the two people in the private room saw Chen Ping and both of them, they both got up to greet them subconsciously, but after seeing Chen Ping who was walking in front, both of them were taken aback.

Chen Ping stepped forward and asked with a faint smile, "Who is the grand president Xie?"

The somewhat bald middle-aged man headed hurriedly smiled and said, "I am Xie Zhen, are you?"

Chen Ping smiled and stretched out his hand and shook hands with Xie Zhen: "I'm Chen Ping from Coslight Technology!"

Xie Zhen looked at Chen Ping in amazement, and shook hands with a squishy mind, with a look of disbelief.

This is Chen Ping?

Depending on his age, is he twenty?

This is too young!

Chen Ping smiled and didn't take it seriously. He knew very well that he was too young. Few people would immediately believe that they had done so many things in a short period of time. This is normal, and it is not that the other person is colored. Looking at people through glasses is just human nature.

"This is the R&D director of our Coslight Technology Company, Mr. Lu Dongyu!"

Xie Zhen quickly shook hands with Lu Dongyu.

In fact, Xie Zhen had been in the mall for quite a while, and he would not be so busy, but after seeing Chen Ping, Xie Zhen was really shaken, so that he lost his limbs, and reacted after a while.

After a few people sat down, Xie Zhen smiled and said, "I really didn't expect President Chen to be so young, so young and promising!"

Chen Ping smiled: "I just happen to be the time. I am young and prefer to play games. That's why I made such a game company. Mr. Xie laughed!"

The two chatted a few words, Xie Zhen was more and more surprised!

Although this Chen Ping is young, he does not seem to be even twenty years old. He is like a high school student, but he has a very good manner in talking. When talking with himself, there is no nervousness at all, and he is talking and laughing. Quite a little calm momentum!

In this way, Xie Zhen calmed his mind and forced himself to forget Chen Ping’s age. After talking for a while, he went straight to the subject: “Presumably Mr. Chen also knew what I was coming for. I don’t know if Coslight has sold " Ideas on the copyright of the game "Plants vs. Zombies"?"

Chen Ping immediately laughed: "I want to listen to Shanda's conditions before considering it!"

Xie Zhen nodded, and after pondering for a moment, he tentatively said: "We can bid 5 million to buy out the copyright of Plants vs. Zombies!"

Chen Ping smiled slightly and shook his head slightly: "Mr. Xie, this is not sincere!"

Xie Zhen's eyes flashed slightly, and then he smiled and said, "Mr. Chen, you also know that the game "Plants vs. Zombies" is a completely free game. Its value lies in its reputation and cannot be How much revenue Mr. Chen brings! I know that Mr. Chen has signed traffic contracts with those websites. If the download volume can reach tens of millions, he can earn more than 3 million yuan. The grand bid is 5 million yuan. I personally think Very sincere already!"

Chen Ping smiled and shook his head and said, "Mr. Xie, Mingren doesn't talk secretly. The game "Plants vs. Zombies" is not only worth three to five million, right?"

Mr. Xie looked confused: "Does Mr. Chen think that the download volume of this game can far exceed ten million? Even if it exceeds, I am afraid Mr. Chen has not signed a higher-level contract with the website?"

Chen Ping took a deep look at Mr. Xie, and then smiled: “Mr. Xie, don’t want to blame me! The game "Plants vs. Zombies" has more than one way to make money! What's more, this game is not only There is only one version. The first version is completely free. It’s just because we are a small business and we need to be famous. We will develop other versions later, and there will be more ways to make money!"

When Chen Ping said this, Mr. Xie's expression suddenly became a little serious!

He originally had a bit of luck, thinking that Chen Ping was just a kid, and Lu Dongyu was just a game developer. He didn't understand these commercial matters, so he offered a price of 5 million yuan, but listening to Chen Ping said, Xie Zhen understood, this Chen Ping is not easy to deal with!

A game, a completely free stand-alone game, how to generate revenue?

Advertising and agency rights!

In China, Chen Ping does not need to sell the agency rights. The income in this area is not visible for the time being, but once the game is completely popular and sold abroad, foreign game companies must compete for the agency if they want to represent the game. Right, this is a lot of money!

Moreover, if such a single-player game reaches a certain level of downloads, it will surely attract many brand manufacturers to compete for advertising space. This is also a common way of publicity. After signing an advertising contract, advertising revenue is not a small number. !

If "Plants vs. Zombies" really became popular, it would not be a matter of three or five million!

Xie Zhen naturally understood the truth very well. He just hoped that Chen Ping was young and didn't understand it.

After being veiled by Chen Ping, Xie Zhen laughed: "It seems that Mr. Chen knows a lot about this business! So, Shanda can raise the price a little and buy out all the copyrights of "Plants vs. Zombies"!"

Chen Ping asked with a smile, "Mr. Xie, a game company such as Shanda will not treat us badly, right?"

Xie Zhen smiled: "That's natural! 20 million, how about it?"

Xie Zhen's words fell, and Lu Dongyu's breathing on the side suddenly started!

20000000!

This is 2003!

What does 20 million mean?

This is an astronomical number!

Anhe City is just a small city. The house price in 2003 was just over 1,000. Buying a house with decoration is only more than 100,000 or 20 million. You can buy hundreds of houses!

If you wait for a few years, and housing prices will rise, the housing prices in Anhe City will reach more than 3,000 in 10 years!

If this includes demolition...

After changing hands, it can be hundreds of millions!

Of course, Lu Dongyu doesn't know if the house price will rise, but he knows that 20 million is enough for a person to live without worry and wealth!

Hearing this number, Chen Ping didn’t even change his face. He just said with a faint smile: “Mr. Xie, I’ll just say it, 20 million, but it’s not up to my expectations! If it’s just a buyout I can accept the copyright of the game "Plants vs. Zombies", but I think, you mean, it should be more than that? Shanda wants to use 20 million to buy out the copyright of the entire game brand of "Plants vs. Zombies"? "

Xie Zhen was taken aback.

Of course the entire game brand!

How can a game be worth 20 million?

Isn't this kid kidding me?

Xie Zhen looked at Chen Ping suspiciously, and suddenly felt that this guy was a bit unreliable.

This kid is too young, isn't he young enough to think that such a game is worth 20 million?

Shanda offers to this level, it is optimistic about the future prospects of this game!

After meeting and discussing with the Shanda Marketing Department, I feel that the follow-up development and promotion of this game does have this value, but it is a follow-up!

Now, the true value of this game is probably only 5 million!

Only when other versions of "Plants vs. Zombies" are developed can it have a value of 20 million!

But in Chen Ping's mouth, this first "Plants vs. Zombies" game is worth 20 million?

Did this kid wake up?

After Xie Zhen hesitated for a while, he said in a deep voice: "Mr. Chen is joking. Although "Plants vs. Zombies" has a good prospect, it is not so terrifying! If it is the value of an entire game brand, we will still pay a price of 20 million. Acceptable, but if it's just this game, I'm afraid it's far from reaching this level!"

Lu Dongyu on the side also nodded secretly, looking at Chen Ping anxiously.

20 million!

Don't talk about pornography, President Chen!

This is high enough!

You know, this is just a completely free stand-alone game!

A small team of 9 people has developed something that has been developed for half a month. The value of 20 million is completely beyond Lu Dongyu’s expectation If this is talked about, he doesn’t know what else there will be. Can you take such a high price?

But Chen Ping just smiled faintly, playing Tai Chi with Xie Zhen, without a clear refusal, but he didn't mean to agree at all!

After talking for a long time, the meal was almost done, and Xie Zhen felt tired.

Is this a young man who is under twenty years old?

Could it be an old fairy who is rejuvenating?

This can be ridiculous!

I have been talking for more than an hour, and I am still talking about such a topic, as if there are endless topics, endless talking!

Can you be more serious?

20 million is enough, how much do you want?

How much money can such a game make after all subsequent versions are developed?

The first version is completely free, and the subsequent versions cannot be charged too much, otherwise a large number of users will be lost!

Even if you add advertising fees and agency fees, you can have a revenue of 50 million yuan, which is the result of Shanda's operations!

If it is operated by other companies, it is far from reaching this figure, because there is no such mature operation and publicity system as Shanda!

As for Coslight...

Xie Zhen can have a look at Chen Pinggao if he can earn 5 million with this game!

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