Chapter 1118

When "those years" swept the domestic box office with unprecedented momentum, the pastoral film ticketing system is also expanding its influence in the field of cinema with a devastating speed.

For the cinema, the pastoral film ticketing system is extremely affordable.

The biggest significance of the pastoral film ticketing system itself is to reduce the behavioral cost of watching movies for netizens and greatly improve their experience of watching movies. Therefore, it can drive a large number of users who would not have come to the cinema to watch movies and choose to buy tickets to watch movies through the pastoral film ticketing system. Therefore, it has a great impact on the overall box office volume.

Take Yanjing as an example. Maybe only 100 of the 10000 people in Yanjing would have the idea of seeing a movie every day, but only 30 would really go to the cinema to see a movie.

But now, because of the popularity of the unprecedented online ticketing system, at least 500 of Yanjing's 10000 people have the idea of buying a movie ticket through the system every day, and their actual action is to buy out every movie ticket on the system.

The user's preference for the animal husbandry film ticketing system directly leads to the fact that the ticket selling ability of the animal husbandry film ticketing system is much higher than that of any cinema itself. As long as the animal husbandry film ticketing system is connected, the overall attendance rate of the cinema line will be doubled at least, which is a real income for the cinema line.

Moreover, as the platform side, the muying ticketing system provides free self-service ticketing machine terminal, and even provides a set of very practical and powerful terminal management and sales system for the cinema line, which has done so much, but only receives 5% of the box office Commission, which is an absolute conscience price.

In the next few days, hundreds of self-service ticket machines have been sent to all parts of the country. In a very fast time, they have covered all the theaters in all the first tier cities and started to expand to the second tier cities.

Once again, the factory received orders for two thousand self-service ticket machines. Li Mu has decided to make full use of the speed of virus transmission to promote the popularization of the animal husbandry film ticketing system nationwide.

When "those years" was released for a whole week, it had already made 70 million box office in the whole country, an average of 10 million per day. And with more cinemas joining the pastoral film ticketing system, its later box office would be inspired by "it's ridiculous!" Zhang Yimou said with an iron face: "this kind of rotten film has such a high box office. It's nothing more than that love affair. There's no inside information!"

Zhang Weiping shrugged: "the key to the problem is that the theme is well chosen!"! Although the themes of history and martial arts are big and deep, the problem of the theme not being grounded is also very serious. Most of the audience still like to see some grounded themes. Those years happens to be a modern theme that is extremely grounded. Compared with it, we have inborn shortcomings. It's also reasonable for us to reduce our arrangement in the cinema. "

Zhang Yimou said angrily: "our cast and production team are so strong, won't the audience pay? These theaters simply follow the trend and are short-sighted. Otherwise, they will not give all the arrangement to those years! "

"I believe that the audience's eyes are bright, and our film lineup is really strong. Even if the current film arrangement is not high enough, as long as our attendance can be guaranteed, each courtyard line will gradually add back the film arrangement," Zhang said

The important basis for the film arrangement is the attendance rate. The attendance rate of which film is high, and the rehearsal volume of which film is naturally high. The theater owners do not work for a single film and television company or even a single director, and they pursue the maximization of interests. Therefore, if the attendance rate of hero can exceed that of those years, the theater will definitely increase the attendance rate of hero up

Zhang Yimou is especially confident in his new film. He said to Zhang Weiping, "don't worry, wait and see. Our attendance rate will surpass that of those years!"

Zhang Weiping reminded: "Yimou, those years, has been on the Internet for seven consecutive days, with 100% of online sales. That is to say, from the day it was released to now, all the movie tickets sold on the Internet have been sold out."

Zhang Yimou was a little stunned. After a while, he said: "I think that since the pastoral ticket business is in the hands of Makino, the data can be freely said by themselves. I don't believe that any movie can have a seating rate of 100% for seven consecutive days, which is simply impossible."

"But as far as I know, the credibility is still very high," Zhang said

Zhang Yimou waved and said, "wait until tomorrow to see our first day box office data and the average attendance rate!"

……

The next afternoon, the box office data of the previous day came out, because it was Saturday, and the proportion of online ticket arrangement of those years was also increasing, so it ushered in a new rise of box office one week after its release.

On that day, the box office of those years rose against the trend on the basis of a slow decline for several consecutive days, and it made 20 million box office in China, more than 5 million of which came from the pastoral film ticketing system, setting a new record of single day box office in the mainland of Chinese films, while the previous record was 18 million on the second day of those years.Zhang Yimou also got the box office data on the first day of the release of hero.

"2.6 million?!" Zhang Yimou looked at the data given by his subordinates and said with astonished eyes.

"How come it's only 2.6 million? What is the attendance rate? "

The staff in front of me handed over a piece of paper again, which said that the attendance rate of hero in theaters all over the country yesterday, the highest golden time single show was only about 50%, and most of them were below 20%.

In addition to the attendance rate of cinemas and sessions, there is a more important data in this data report: average attendance rate.

The average attendance rate determines the commercial prospect and potential of a movie, so directors attach great importance to this data.

At this time, for Zhang Yimou, whether or not the hero can make efforts in the middle and later stages depends on the average attendance rate. If the average attendance rate is high, it will be sooner or later to turn over, but if the attendance rate is too low, it will really be unable to return to the sky.

When Zhang Yimou got the statistics of his thoughts, the whole person was like being poured with a bucket of ice water!

On the first day of release, the average attendance rate of hero in all sessions in the country was only 19.1% of that in the district.

19.1% is the concept. For a movie hall with two hundred people, the average number of guests sitting in it is less than 40. Most of the remaining seats can't be sold out, so they fall into the hands of the theater itself and earn no money.

What makes Zhang Yimou even more blood gush out is that the average attendance rate of those years has also come out, which has reached an average height of 6-70%. The attendance rate alone has been three or four times that of hero

When Zhang Yimou saw that the box office of those years was as high as 20 million yesterday, his whole three views would collapse! 20 million box office per day is an absolute new record in the whole Chinese film history!