Chapter 1117

The box office of "those years" went all the way.

After winning 33 million box office in two days on weekends, on Monday, the third day of release, the national box office dropped due to working days, but the attendance rate of those years remained high.

On Monday, those years grossed 11 million box office receipts, including more than 2 million for 14 animal husbandry international studios.

"Those years" has been released for three days, with a total of 44 million box office receipts. This data has set a number of records of domestic film box office, which has attracted the national media to vigorously report. This is the first time that domestic film box office has shown such a strong vitality, representing the further growth of the whole market volume.

When those years became the focus of media attention, the pastoral film ticketing system was still using its subversive experience to let the whole industry focus on it.

On Monday, the animal husbandry film ticketing business opened to purchase Tuesday and Wednesday's all day tickets. The two-day ticket prices were all set at 24.9 yuan, and they sold out quickly without any accident.

Yanjing's users' enthusiasm for the animal husbandry ticket system is far beyond Li Mu's imagination. Because there are only 80000 tickets a day, a large number of Yanjing's audience can't buy movie tickets from the animal husbandry ticket system, so they post in the post bar, calling on the animal husbandry ticket system to cover more cinemas.

Even though "those years" is very popular at present, it is an inevitable trend that the box office will go down in the workday. In addition to the animal husbandry international cinema, which is fully connected to the animal husbandry and film system, the attendance rate of all other theaters is greatly reduced. In addition to "those years", the average attendance rate of 40% can be guaranteed. In the same period, the attendance rate of other films is even less than 10%.

In sharp contrast to this, Muye International Film City has created a 100% attendance rate for five consecutive days.

After three days of release and two days of pre-sale, 14 cinemas have a seating rate of 100% for five consecutive days, which is a miracle never seen in the history of Chinese films. At least half of the credit comes from the strong support of the pastoral film ticketing system.

By Tuesday, those years had made 9.3 million box office receipts nationwide, of which more than 2 million were still from the pastoral film ticketing system;

on Wednesday, the box office of those years continued to fall, but 8 million box office receipts were recorded;

only five days after its release, those years had won 60 million in the domestic box office market, with high efficiency and unprecedented.

What's worse is the animal husbandry ticket system. By Wednesday, it sold out all the tickets for Thursday and Friday in advance.

Muye international cinema has a seating rate of 100% for seven consecutive days, which makes the owners of other theatres very angry.

They are also deeply aware of the huge improvement of the pastoral film ticketing system to the box office of the cinema. They also know that a large number of users are now grabbing tickets in the pastoral film ticketing system. For these users, they will be willing to go to the cinema to see the movie if they can grab tickets in advance, book time, venue and seats. If they can't get tickets from the pastoral film system, they won't go to the cinema at all Buy tickets to watch.

For a time, a large number of theater owners are looking forward to their own theater can access the animal husbandry film ticketing system, access to this powerful online seat selection and ticket sales platform.

Within a few days, Muye image received a large number of requests for access to cinemas. Seeing that the time was right, Li Mu asked Muye image to officially announce the access standards of cinemas to the public:

first, Muye image ticketing system is theoretically open to all cinemas in China;

this is also the original intention of Li Mu as a Muye image ticketing system. He wants to include all cinemas so that It becomes a member of the pastoral ticket system;

Second, after the yard line is connected to the pastoral ticket system, it must use the merchant terminal system provided by the pastoral ticket system, which will support the information of film arrangement, the layout of self built seats, the direct use of the system by the yard line to sell and issue tickets online, and at the same time synchronize the seat inventory to On line, avoid online and offline users to buy the same seat repeatedly.

Li Mu requires that the cinema must use the merchant terminal of the muying ticket system, which is to make his merchant terminal become an irreplaceable and efficient tool for the cinema. At the same time, the real-time storage of the system is unable to open the interface.

In other words, if the theater uses its own system, other enterprises have also made a set of online ticket system. Other online ticket systems cannot read the real-time inventory of the theater. The only solution is to open another terminal system for the theater. In that case, the theater will operate two or more sets of ticket selling systems at the same time, and the inventory between the system and the system cannot be synchronized, It must be very troublesome to use.

Third, the pastoral film ticketing system takes 5% of the ticket price as the Commission, and at the same time, it will provide free ticket machine to the cinema and provide free maintenance for life; among them, the cinema with more than five screens is equipped with three ticket machines, and the cinema with less than five screens is equipped with two ticket machines.

The reason why Li Mu provides ticket machines to the cinema for free is that he is worried that there will be competitors in the future, so he provides ticket machines for free, so the biggest difficulty in front of his competitors in the future is the ticket machines worth ten thousand yuan. There are at least thousands of cinemas in the country. If they are equipped with three or four ticket machines respectively, it is tens of millions of costs.Tens of millions of hardware investment is definitely a heavy asset project. If the muying ticket system does not charge the terminal machine fees from the cinema, then the competitors behind will not be able to charge. In that case, the cost of the ticket machine alone will be enough to make the competitors look forward to it.

Li muzao has built an ecological closed-loop and competitor barriers for his film and television ticketing system in advance. After his rapid popularization of the ticketing system in China, at least half of the national box office will be transferred from offline to film and television ticketing system. At that time, the system will be the main system of the film and television industry.

……

Zhang Quan is the owner of a theater line in Yanjing. He has five cinemas, 26 screens and more than 5000 seats. Like most of the theatres, he has been plagued by low attendance and low profit margin for a long time.

Although there are five theaters at hand, after deducting the rent, depreciation of equipment, salary of personnel and expenses of daily management and maintenance, the net profit of these five theaters is very little every year.

Zhang Quan has a relative who runs a hot pot restaurant. When they were drinking and chatting with each other some time ago, Zhang Quan knew that the net profit of a hot pot restaurant was more than 50000 yuan a month, but the average net profit of such a big stall was less than 30000 yuan every month all year round. The ratio of input-output was a little bleak and amazing.

The cinema line is not a good business in this year. There are only three peak periods in a year, namely the summer vacation, the new year's day and the Spring Festival. The attendance rate of these three festivals is higher. Almost every other time is bleak as a private event.

At the beginning, Zhang Quan also thought about some promotion methods, trying to improve the attendance rate, such as discount of movie tickets, lottery and half price movie tickets, etc., but the results were very small, because his promotion methods can only be displayed in his own several cinemas, but the problem is that the attendance rate is very low, the cinema traffic is small, such promotion can not be played out, and there is no practical effect Fruit.

When Zhang Quan thought that the Chinese box office and Chinese cinema had no help, with the release of those years, a set of online ticket system facing tens of millions of Internet users was born.

When the muying ticketing system was just launched, Zhang Quan paid attention to the new things that made his eyes bright. He also saw the advantages of the online ticketing system very acutely, that is, it has broken through the limitation of a single yard store and pushed every yard to the front of the whole network.

After recognizing this reality, Zhang Quan is very looking forward to being able to connect his own cinema line to the pastoral film ticketing system, so he is one of the first ones to apply for access to the pastoral image.

After Li Mu announced that the ticket system of Muye film was officially opened to the national cinema, Zhang Quan received a clear reply from Muye image, and then the staff of Muye image came to the door in person and signed an access agreement with him.

After the agreement is signed, Makino image will provide 20 ticket machines for his five cinemas in the shortest time, as well as the merchant terminal and corresponding training. The operation of the merchant terminal system is very simple, which can be mastered in less than half a day for people with computer foundation.

On the day of signing the agreement with Zhang Quan, the trainer of Muye image came to his cinema to train the staff of his five cinemas.

The introduction to the operation of the system is very fast. After one morning's time training, Zhang Quan's own staff had already entered every theater in the five cinemas that afternoon, and uploaded the accurate seat map to the pastoral film ticketing system.

Li Mu asked his employees to increase the purchase of self-service ticket machines before, and the production efficiency of the enterprises responsible for the OEM is also very high. Up to now, 300 sets of self-service ticket machines have been produced, and another 200 sets have been produced, ready to be packaged and sent to the cities designated by Muye image.

Li Mu decides to use these 300 sets of independent ticket machines to cover the main cinemas of Yanjing, Shanghai stock market and Yangcheng, especially Yanjing and Shanghai stock market. The impetus of Muye image is very fast. In just one weekend, nearly 30 cinemas in Yanjing have been connected to the Muye ticket system. Muye technology has sent dozens of technicians to guide the self-help on site The ticket machine installation, and completed the relevant debugging.

After these 30 theaters are connected, all Yanjing's theaters have basically been connected to the pastoral film ticketing system, with over 200 screens and more than 40000 seats. If we calculate seven times a day, the total stock of one-day film tickets in Yanjing now reaches 300000.

Yanjing netizens have become the envy of the people all over the country, because almost all the cinemas in Yanjing are in the pastoral film ticketing system. Without leaving home, Yanjing netizens can buy any one or more seats of any movie on the same day and the day after tomorrow at home, which is not half a point convenient!