Chapter 1151： Heh, pirates are making **** again

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Just when the traditional TV party and some offline version parties were conspiring something, the crew of the first season of "American Terror" completed trivial matters such as casting, script, mirroring, etc., and soon quietly disappeared in Ohio. The countryside begins to set and prepare to shoot.

Because the core of the unit in the first season is the "Haunted House", which alludes to the famous "Black Dahlia" case in American history - in 1947, the American actor Elizabeth was tragically divided into corpses. Said that there are no special scenes that require special transitions, and most of the scenes revolve around the interior, which is not troublesome at all.

And Amber's side just started, and another minor incident happened in the shadow market.

But it was the return of Captain "Jack", which did not bring much market surprises. Disney Pictures launched unilateral negotiations with the main team such as Jack Bruckheimer and Johnny Depp.

Disney certainly has reason to do this. The production budget of "Pirates of the Caribbean" has hit record highs, and most of the increase has come from personnel rather than the visual effects that serve the film. It is also willing to hold the box office profits. Bruckheimer and Depp The studio splits up and keeps spending high salaries to keep these two core members, but the problem is that Disney's appeal is also very simple: series word of mouth and audience favor.

Disneyland's theme projects need a steady stream of positive public opinion brought by this series to strengthen the brand effect, rather than after the launch of the fourth film, a large part of American fans no longer buy it, consuming their fan filters.

This trend is unwilling to accept Disney, even if "Pirates of the Caribbean 4: Stormy Tides" may become the second work in the series to break 1 billion, but it will not make up for the negative aspects of the park.

Compare a series of very intuitive data to know-

In 2003, Disney spent 150 million US dollars, the first North American box office 46.63 million in the first weekend box office crushing the theme of the same period rival Sean Connery starred in the last movie "The Fallen Soldiers"; the last pirate movie finally closed in North America. 300 million, ranking third in the annual ranking, the top two are "The Lord of the Rings 3: The Return of the King" and "Finding Nemo 1". The global box office is 600 million.

In 2006, the cost of the second "Ghost Man" soared to 225 million, and the North American first weekend box office was 135 million, surpassing "Spider-Man" in 2002 and "Star Wars: Revenge of the Sith" in 2005. The first weekend box office in North American history, and the final North American box office was 423 million, ranking first in North America in the year, and the global box office reached 1 billion, ranking third in the historical box office list.

In 2007, "The End of the World", which was shot with part of the second set, cost a staggering $300 million due to the negotiation of Depp's agents, which exceeded the Tobey Maguire "The End of the World," which was released in the same year. The 298 million of Spider-Man 3 and the 294 million of "Titanic" became the first money-burning movies in film history at that time. The box office in North America was 114 million in the first weekend, down 18% year-on-year. 400 million, and the global box office is 960 million US dollars, thus launching the first round of Disney's negotiation to counterattack.

In 2011, after the big change of supporting roles in "Breaking Waves", the roles of Orlando and Keira were eliminated. After careful consideration, Disney still believed that Captain Depp was the only soul of the actors, saving some money and freeing up salary contracts. It still cost 250 million US dollars in reloading. As a result, the first week of North American release was 90 million US dollars. After the so-so start, it was diverted by other blockbusters. At this time, the North American box office of the film just exceeded 200 million, and there is basically no hope of 250 million. Fortunately, Japan and China When the overseas market is strong, Prosperity has little ability to resist similar sentimental cards, and the global box office still exceeds 1 billion.

But the question is, when did the "Pirates of the Caribbean" project have to rely on China and Japan to make money?

In other words, whether this series can continue to play depends on whether Chinese and Japanese fans buy it.

Furthermore, even if inflation and other external factors are not considered, there is no Disneyland project in China, and a lot of it has been siphoned away just by looking at the box office. The most important part of the systematic ecological development it cares about is not the local area.

From the deduction of the above data, it can also be seen that American fans have not been able to come up with too many new things on the subject, and some people are gradually tired of it, and the income structure is not satisfactory. Of course, Disney will think of something.

what? The story does not dare to be changed, and the theme direction has been finalized. We can only start with the two souls who can get the most money and continue to negotiate and exert pressure.

Then this time, it's not Disney in a hurry, and they even said that they were mentally prepared to shelve the project, so it was very aggressive.

Of course, Johnson-Depp is not in a hurry. He is an actor and a superstar. He really has no shortage of job opportunities and sources of income. If Disney feels it must be calm, it just so happens that he doesn't have to interpret the same role repeatedly and change it up.

Well, it's Jack Bruckheimer in a hurry. "Prince of Persia: The Blade of Time" and "The Sorcerer's Apprentice" two A-class masterpieces hit him, and he is no longer a highly sought after gold producer in the circle. If the "Pirates of the Caribbean" series is delayed again , then how can he restore his reputation?

In recent years, his output has been very low, and Hollywood is snobbish, and the old man certainly does not want to lose face.

As a result, dealing with both sides has become his most common thing recently, persuading Depp to cut his salary while persuading Disney to give a project plan.

Paper can't wrap fire. I don't know where the news was leaked. For a while, the fans were blown away because they learned that "Pirates of the Caribbean" might no longer start frying, and the pressure of public opinion turned to Disney.

The audience is very honest, it is your fault if you don't approve the project.

On the contrary, this made Disney more and more seriously evaluating the idea of ​​calming the market, because they felt that it was "labor" pressure and essentially did not agree to reduce costs.

And if it doesn't cut costs, Disney will of course not do it. In their opinion, the bad reputation of the fourth film has become an established fact. Even if the fifth film is launched, public opinion must be guided, and if it is screwed up again, the pressure on the park will be even greater. , it is better to put it on hold, but the theme park does not have to worry about the possible negative effects after the fifth film is released.

As a result, the series was completely tragic. Disney made up his mind to cool down the negative perceptions of the audience. It is difficult for Bruckheimer to run around and run around. There are still some possibilities at medium and low cost.

September is approaching.

Lehman visited the class for a period of time for the shooting of "Guardians of the Galaxy". After returning, the promotion of "Spartan 300 Warriors 2" has entered the final sprint stage.

Promotional channels such as notices, posters, hard broadcasts, and online have been released, and there has been a lot of hype.

After all, the results of the first film were not bad, and after the release, it flowed into the DVD market and accumulated a group of audiences. When the second film started to promote, these people were the most easily impressed audiences.

"Hey Jimmy, are you going to see Spartan 2?"

"Of course, I can't miss Director Zha's play."

"..."

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