Chapter 1150： Netflix Dilemma

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no way.

If you are used to watching dramas in the streaming media window, the retention time is not short, and some people watch dramas with their Apple phones all day long.

As for the psychology of these people, they can bear the picture quality is slightly worse than the TV, and they can also bear the problem of screen ratio for convenience, but the tolerance for problems such as slow refresh and freeze is not high.

It can be said that this is a necessary and only increasing equipment cost.

It always costs money.

After finishing this, after a little delay, Brian's side also made arrangements, "By the way, boss, Ms. Frances Conroy has made an appointment, she knows you are coming, and is now waiting in the reception room. , do you want to meet?"

"Let's meet, after all, she is a performance artist of the same period as Robin Williams. Please come to her. At least the performance of this show can be understood."

Opening the door, it is the original creator of "American Terror" who is the most powerful, but not the most famous one.

Of course, Francis is 58 years old, and has long been a role actor such as mother and mother, and has played with many big names - "Joker", "The Aviator", "The Passionate Age", "Manhattan Cinderella" .

As a supporting role, being able to set off the red flower already shows her level.

TV shows like "American Terror" can't offer a salary that far exceeds her worth. It was completely invited by Brian in the name of Lyman. It can also be said that as long as she is willing, all series of "American Terror" will be published. The older woman is hers, and she can fully take care of her needs. This is the point of the acting school.

Francis has heard about Lehmann's deeds many times, and sometimes he can see it at awards parties such as the Oscars, but it was the first time for such a formal meeting. She stood up and said something she really wanted to say, "I look forward to it." One day I can work with you on a movie."

"There will be opportunities, but I haven't found a book that I want to make too much." Lehman smiled: "Are you going to help with the audition? These young people may need the guidance of a senior like you."

Lyman is really not out.

"Does it fit?"

"What's wrong."

*********

With the current status of Lehman or Firefly, even if it is just a TV series, various brokerage companies are willing to recommend the most potential newcomers within their company.

And because it was not revealed who the audition officer for the final round was, when Lehman appeared, there were not a few people who greeted him warmly and took the opportunity to sell himself.

Of course, Lehman enjoys it in his heart but doesn't feel it on the bright side.

Blake had the camera set up and began giving the young men and women the same standard test questions: at the dance, the hormones released to the music.

To put it bluntly, this is a technique for calling the handsome men and beautiful women behind the theme of "Haunted House" in the first season. After all, outside the core of horror, this show does not lack elements like **** love movies.

Can routine points cater to the market?

"Okay, let's get ready, who comes first?" Only a dozen or so young actors in their 25s were shortlisted. On average, there is at least a one-third chance of being selected. You have to fight for the number of scenes. There is a big difference between the first female and the second female or the first male and the second male.

The rookie actors, who were all majors, were a little nervous at this time. Looking at each other, they seemed to be waiting for others to come first.

After a while, perhaps thinking that if it was all this kind of performance, the first one would be able to add some courage points, and then they stood up one after another, which made people laugh.

"It reminds me of what I looked like when I was young." Francis felt a little bit: "Like they are looking forward to and afraid, everyone comes here like this, running around for a performance opportunity."

Lyman nodded, noncommittal, he was not in control of many things at that time, and even some effective information could not be obtained...

The audition of "American Horror" is quite particular. Since the test questions are not random, and there are no specific requirements for interpretation, the actors are invariably in the degree of limb release and the context of micro-expressions. Some are hilarious, some are Slow shaking hot style, in short, each has its own understanding.

After 2 hours, everyone went through it, and Blake politely asked them to go back and wait for the news. Ms. Francis, who had already made a lot of comments in the middle, also left. There were only two final decisions left in the room. people.

"boss……"

"Look at the choice."

Lehman flipped through their profiles.

He roughly watched a round of audition performances just now, and most of the basic skills were not bad.

And the part of "American Horror" that requires young men and women to contribute acting skills is not very difficult. The people here are basically competent, and it is enough to recruit some who have been in the big crew and understand the sense of proportion.

"Well..." He took out one, "Saoirse Ronan. She has acted in "Emergency Room", "Lovely Bones", a newcomer that WNA strongly supports... Just her, the film crew and the TV drama crew are staying However, she still looks very sweet, so let her be the heroine."

"In other words, these are also good. Sign up as soon as possible to prepare for entering the group." Lehman drew out a few more resumes.

So the handsome men and beautiful women in the first season of "American Horror" are: Saoirse Ronan, Kate Mara, Dane DeHaan (Harry Osborn in "The Amazing Spider-Man 2")...

...

Netflix headquarters.

Reed Hastings has been having a bit of trouble these days.

Based on the cumulative number of paying users, which has exceeded 26 million, their profit trend in the streaming media service sector is obvious, but it is because the profit outlook is clear and exceeds the estimates of many Wall Street analysts that trouble comes.

On the one hand, the traditional TV side is afraid that it will become more and more difficult to speak, and it is basically impossible to buy popular dramas or variety shows from these people - let alone synchronization, they are not provided;

On the other hand, a representative from Starz came over a few days ago, and the two parties had a big disagreement over the renewal of the contract.

Although Netflix has a library of tens of thousands of films today, Starz's 3,000 premium content is still a big source of revenue and is loved by users - almost one in every three new users watches related content. , which has played a big role in the conversion rate of paid guidance.

Of course, Reed Hastings is not a stingy person. He has a good attitude towards helpful content providers. He used to sign for 30 million US dollars for 4 years, and now he offers 100 million for 4 years, which has more than tripled.

Unfortunately, the other party is still not satisfied.

"What the **** are they thinking? We spend every year trying to check for piracy. If the monthly output of members is less than 200 million, he dares to ask for 300 million, or only sign for 4 years. What does this take us? Fat sheep?"

The conversation was fruitless again, and Netflix executives were obviously anxious.

Netflix's situation is really not very good now, yes, the stock price hit a new high, more than 300 US dollars per share, yes, the number of streaming media users has increased, and the relative cost is also shrinking. In the long run, it is difficult for them to enter again. In a situation where only burning money is not profitable, the stock market is relatively the most ruthless. Now it is entirely based on the financial report data. They know that the streaming media service is good, but the DVD rental shipments have decreased. Some, when it comes to a price war with the Apple Store, their respective preferential measures will not be able to stop the decline.

Coupled with the increase in the price of content providers - Starz has raised the price, others will follow suit. For the same content, the cost and expenditure will be at least several times higher than the current one, but the source of the film is still the source of the film, and there is not much increase.

According to their own calculations, if this happens, or if they agree to Starz's new licensing plan, the expected monthly output next year will rise to 230 million, and the average monthly cost (including servers, bandwidth, technical team salaries, etc.) Miscellaneous expenses) is roughly around 140 million, with a monthly profit of nearly 100 million, but now the price of content providers is rising, let alone 90 million a month, it is a good thing to lose money, you know, Netflix is ​​popular None of the top 50 dramas are their own, and the content that already holds the copyright only accounts for 20% of the film library, less than 3,000, and most of them are copyrights that are not very valuable to operate - valuable, No one will sell it either. This is a full copyright, not a license in a single field.

One can imagine how much trouble this wave of content distributors has caused Netflix.

What's more terrible is that after the first rise, will there be a second or third time?

In the second four years, it has increased by 10 times, and in the third four years, if Netflix's profit reaches a new high, how much will it be? 600 million? In this way, the content providers are "nonsense", and the streaming media is playing a fart.

"Strictly speaking, or everyone will stop playing."

Reed Hastings said while pressing his thumb.

Although he fully understands the value of the 3,000 film sources, he will never blindly accept softness and give in to boost the arrogance of the content business.

But if the other party really does not compromise and the content is taken off the shelves, how can I remedy it? he thinks.

The more Reed-Hastings thinks, the more irritable it becomes. This is almost an unsolvable situation. He can think of how "united" the content providers will be driven by practical interests.

"No, we have to find a way to boost the stock price volatility that may be caused by the shelving of negotiations."

"What's the solution?" An executive was worried, "Do you want to invite those shareholders to discuss it?"

"Oh, they're only going to be noisy, let's let them know when we come up with the proposal." Reed Hastings slowed down the more anxious he became, and tapped on the table, "Now users who only pay attention to online videos More and more, I think, is it possible to separate the DVD rental service and the streaming media subscription service and price them separately." - Netflix in 2011, $7.9 per month, you can enjoy the resources of the content library and A certain number of DVD rentals, that is, it would have been a package. On this basis, if the price is added, the specifications of video playback will be the best.

"Doing so will definitely make some users unhappy."

It is easy to raise prices, but difficult to maintain stability.

"That's better than rising content costs, and negative earnings will affect the stock price. The two services are separated, and members who subscribe to streaming media separately are priced at $7.9 per month. With this separate fee, we are also more relaxed about paying for content. ." Reed Hastings ripped open the button on the collar and explained a little irritably: "It is better to lose some users than to not be able to pay the cost in the future."

Whether or not to reach an agreement with Starz, this wave of price increases cannot be avoided. He can see it clearly, and all he asks for is that the increase should be within the acceptable range of Netflix.

After all, it’s still a return to rising costs and services.

"How about the price of DVD rental after separation?"

"It's also $7.9 a month, but after subscribing to the service, the number of rentals has risen to 80 units (previously 60 units a month)."

"General manager, it's not right. In the past, you proposed to use DVD rental to bind online videos to accumulate users, and now you have split it up, so how much competitiveness do we still have in this area. Even if you are not optimistic about the development of the DVD rental industry, I can't... just give up, and don't even think about competing with the Apple Store." The deputy marketing director of the DVD section jumped and persuaded bitterly.

No way, strategic abandonment is the most ruthless.

Everyone here counts, including Reed Hastings, all know that if such a policy is implemented, although the streaming media sector may lose some users due to the cancellation of the package, the biggest loss is the DVD rental sector.

Structurally, the same is true. Perhaps at the beginning, streaming media still relied on the DVD rental sector, but now that it has developed, the latter will only rely on the former. Once separated, the situation of the latter can be imagined. , What's more, the DVD business is already in a shrinking stage, and when it comes out like this... everyone knows it, it has been abandoned.

"I thought about it, instead of continuing to entangle on this, it is better to take advantage of this clear division and devote the company's main energy to streaming media."

"Can't we just increase the price without dividing, how about $13 a month?" Someone suggested.

"Is this plan ready to be implemented next week at the latest, notify our users in advance with an email message."

"It's over..." Someone wailed.

"What, let's not talk about it."

On the other hand, President Starz also sneered when he received the news, "We made so much money with our authorized film and television resources, and after we have users, we will kill the donkey. Hehe, notify the marketing department to prepare to take back our copyright after the year. Also , if the corresponding pirated version will leak out from Netflix in the future...you know how to do it."

"I know."

The vice president was about to leave when he was called down again.

"Wait. Last time, didn't the people from ABC and CBS say that everyone should get together to discuss restricting streaming media? Help me inform them that Starz will be here."

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