Chapter 1092：

2011, March 10, light rain.

After "Super Body" secured the top spot on the weekly list, its attention has been further increased. As a result, many audiences who like to pursue the current trend will go to the theater to watch because they are curious about why the movie box office is so good, and the buying momentum will continue like this. .

Of course, there are many benefits of increased exposure. For example, even if the entertainment section of the local paper media, online film critics, and column film critics confiscate the part of the public relations fee, they will routinely evaluate the works at the top of the weekly list and talk about it. content or deconstruct an actor's performance.

Whether it's scolding or boasting, it definitely increases the degree of discussion, and it's free.

In the opinion of the Blue Butterfly Films staff responsible for the announcement of "Super Body", after the film is blessed by the champion in the next week, it will basically walk out of a very stable curve, and it is difficult to make faults. Coupled with the regular promotion they have been investing in, the whole project has undoubtedly entered a positive cycle.

The same goes for overseas regions.

......

In the past two days, the studio of Riot Games has been in full swing. From the management to the development team, everyone is very excited. Since last year, he embraced Red Dragonfly Capital and the two thick legs of Penguin. The intensity of "Little Trouble" is not on the same order of magnitude at all.

And just a few days ago, the GDC (Game Developers Conference) - the 11th GDC was held in San Francisco, from February 28 to March 4, a total of 5 days.

"League of Legends" won the "Best Player's Choice", "Best Online Game Development Technology", "Best Online Game Visual Art", "Best Online Game Design" and "Best Online Game" in one fell swoop. Not only that, the game The client download officially surpassed 5 million times yesterday, and the number of real-time online users in the United States has stabilized at around 200,000.

In addition to these achievements in promotion, the game's event system has also been implemented impressively. At least in North America, many chain Internet cafes or rich second generation have been attracted to join in to create teams.

This is normal. In the early days of "League of Legends", before it was worth it, before it had a certain top-notch effect, it was basically the second generation of rich people who were willing to spend money on fancy things to satisfy themselves. Its nature is quite similar to the trade union model of traditional online games. - Spend money to buy happiness.

After all, no matter how big the painting is, under the background of limited traffic, it is normal that it cannot attract the favor of those big capitals. It can only be done first with the enthusiasm of some people and the pride of a small amount of money. Model, make achievements.

On the other hand, on the mainland side, Penguin successfully obtained the copyright number and is ready to go online.

There is no need to say much about the positive prospects in this regard - European and American players have too many choices after all. The mainland game market not only has a narrow range of choices, but also has a huge end-user group as large as Penguin, which will only make it easier to do.

No matter what people in later generations discuss, in the game "League of Legends", the role of Penguin's operation is obvious to all.

Therefore, on the one hand, Riot continues to design new characters, new equipment, optimize the map, and balance the strength. On the one hand, Red Dragonfly President Virginio Reynolds and Tengjing Sports, which is responsible for the development of the event in the mainland, finally decided that after the spring game next year, he will also It is the first international event MSI (Mid-Season Championship) held in late April and early May.

At present, "League of Legends" cannot have a dominant performance in the game field. The bottom line is that it lacks influence, and the event can cultivate audience dependence and create a strong topical advantage. In addition, MSI can do well. It can also enhance other capital's influence on LOL market outlook assessment.

This afternoon.

Just as Riot employees were delighted to receive substantial monetary rewards for progress in their work, a board meeting was also being held.

In the conference room, Leiman and Virginio from the Red Dragonfly side, Wang Song (the head of the China Region) and Lin Dong (the marketing director of Penguin Games) from the Penguin side, as well as the two of Riot Games retained a small stake in the conference room. The founders Brandon Baker and Mark Merrill and the top of the design team.

To put on such a battle, it is natural to summarize the existing results and determine the follow-up steps.

"...Counting the servers in various European countries, our highest record of simultaneous online users is 1.6 million. With the European and American markets alone, we will be able to achieve the goal of over 10 million revenue this year." After promoting the channel, the founder of Fist, who is backed by a big tree and enjoys the shade, is deeply encouraged, and his heart is also stimulated by the growing achievements. , the radiation to the player group will continue to expand, and it is very likely that the audience will easily pass the tens of millions of user registration thresholds after the launch of China and South Korea at the end of the year, and make a greater breakthrough in the player front share market. …”

Mark Merrill's speech drew applause from his own side.

The applause gradually stopped, and he said again: "Next, let the people from the game department report the recent work arrangements."

"Uh..." A white man wearing glasses stood up and said: "We followed the suggestion of Director Rust, and a large part of the work focused on optimizing the original painting and the refinement of the character model, as well as deepening In terms of world view, hero background, and power distribution. What I can guarantee is that we have been working hard to get closer to the historical goal of Runeterra, which is attributable and logical, and we have also recruited many excellent editors and copywriters.”

People reported that, among the people present, probably only Lehman had the most insight, and this was what he proposed.

Not to mention, the early "League of Legends" model is ugly, and there are many improvements in map optimization, not to mention the complete world structure. These are all planning plans that can be more beneficial the sooner one can establish an idea.

As for the innovation of gameplay, Lehman suggested the least. Without him, a small change every year and a major change every three years is the game's longevity, giving players a fresh sense of routine template. Better than slashing.

Therefore, in his view, LOL's recent work focus is only on mining things outside the game that depend on attribution and the continuous advancement of the event system.

In this regard, the operations team does the same.

When the senior management of other departments reported various achievements and work plans, it was basically that Red Dragonfly and Penguin coordinated and comprehensively carried out the promotion and filing of regional and international events. At the same time, the city of the first S competition was determined to be in Los Angeles. In this regard, Mann Media If conditions permit, it is easy to communicate with venues and seek government support.

After discussing the follow-up operation steps, Lehman went to Cleveland to visit the "Thor 2" where he was filming the location. It was two days later when he returned to the company.

New week morning.

Before the boss came, Mays put the movie market results compiled by Blue Butterfly Pictures on Laiman's desk in advance, so that he could see it as soon as possible.

Judging from the drop in box office alone, "Super Body" performed fairly well in the following week.

In North America, the revenue of US$30.69 million in the next weekend was only 41% lower than that in the first week, leading the second place. It was also a new entry into the film market last week. Consecutive championships, but looking at this trend, three consecutive championships are definitely not going to be won.

But such a performance trend is enough to satisfy everyone.

"...other new films, Disney's 3D animation "Mars Needs Mom" ​​ranked fifth, and Warner's thriller "Little Red Riding Hood" ranked third with 14.05 million in its opening week."

In the office, Ryman was on the phone with Liam while reading the box office papers.

"If nothing else, we should still be able to get about 15 million box office in the third week, plus the accumulated 107 million now, we have been able to recover all the production costs and half of the promotion in the third week. Expenses, the overseas side is purely making box office profits.”

"It's really something to be happy about." Lyman asked with a smile: "However, I remember that "Little Red Riding Hood" was directed by Catherine, now?"

"Yes, Kathleen Hardwicke, she quit filming after filming Twilight 1 because of a salary issue. She has been with other studios since then. This "Little Red Riding Hood" It was she who hired the screenwriter to adapt and expand the same story in Grimm's fairy tale. Moreover, Warner believed in her and gave her a lot of power on the set, but it seems that she has failed Warner's trust. "Liam knows the boss. What I wanted to hear, I told it once and for all.

Indeed, seeing such a "beyond one's own strength" betrayed his goodwill and insisted on the lion's open mouth, causing the two sides to part ways, the director was unlucky, and Lehmann felt a little complacent and dark in his heart.

In fact, when those things happened, Lehmann was holding back his anger, but it was not his character to take revenge because the price could not be negotiated. He was not so careful, but it did not prevent him from wanting to watch Catherine filming. This kind of "pleasant" thing is happening when the film market is cold.

Of course, he was "pleased", but Warner was very aggrieved. The production department could not have imagined that Catherine was so successful when shooting youth themes in Firefly and Paramount. Obviously, she had found her own style positioning, so Only actively recruited to cooperate with his subordinates, and as a result, "Little Red Riding Hood" was tinkered with, including Amanda Seyfried, Shiro Fernandez, Max Irons and other handsome and beautiful girl groups, as well as the old actor Gary Odd Man, who has invested 42 million yuan, is still a well-known Grimm fairy tale, and it can fail.

My God, the promotional specifications were not compromised, and there were also 3,030 screening screens, which is definitely a high expectation. As a result, the first weekend box office, which is the peak date when audiences are most likely to be introduced to the theater, only opened a box office of less than 14.05 million. Can you expect subsequent growth against the market?

Everyone is "Big Ship" or "Avatar"?

"In the future, her projects will have to be carefully reviewed, and also, let her go to the media to hype, whether it's touching porcelain, self-deprecating, or whatever, you let her find a way to keep her buying gas, and tell her, As long as the loss exceeds 20 million, the remaining part of the director's salary will be gone." The moment the executives of the production department got the transcript, their lungs would explode, that's all? Is this the first director of the global hit series "Twilight"? Is this the art director of Vanilla Sky? That's it?

As a last resort, Warner can only hope that the box office is not too bad, so that it can still rely on offline operations to make money back, otherwise, some people will not be able to keep their jobs...

"The media evaluation of "Little Red Riding Hood" is as negative as ours But "Super Body" has a stable young audience to support, they don't have it, can only say that the audience has a youthful and thrilling style adapted from fairy tales The main movie will not buy it.” Liam analyzed the reasons for the unfavorable market of the other party, “Some scenes are too deliberate, but if you want to attract the support of the horror audience, the degree of shock is far worse than the mirror movement style of many plasma films. ."

Well, to sum it up simply, it is a hodgepodge movie that is not fairy tale enough, romantic enough, scary enough, and not enough to attract any **** audience label.

Fans who like love feel that it is not sweet enough, and those who like the horror atmosphere also dislike that the picture is too stretched and the color of the filter is too bright. In short, its failure is entirely due to the shooting team's failure to identify the market audience and the positioning is too vague.

Unlike "Super Body", it is cool, mindless, and promotes superheroism...

According to this trend, no matter how much Warner can save, it can't save a film that messes up the market segmentation, and the plot can't support the basics of critics' criticism and audience support. This is also the anger of the senior management of Warner's production department. The reason - it has nothing to do with marketing, it has nothing to do with resources. It's just that the production team is stupid, and it can't even blame the actors. Amanda is a little flower that has attracted much attention in recent years, so the cast is obviously carefully matched. What is considered is both traffic and acting skills.

Alas, why is it so "pleasant"...Warner is unlucky, and is doubly happy.

​​

Please remember this book's first domain name: . Mobile version reading website: