Chapter 1090： Excellent opening

Monday, March 7th.

At nine o'clock in the morning, at a regular meeting of Blue Butterfly Pictures, as soon as Lehman walked in, he was surrounded by his subordinates to congratulate him.

Without him, even if the media reputation is not good, "Super Body" still has a first-class screening curve at its input price.

"Yesterday I went to the Emperor Cinemas to find their manager, and they were all discussing how much to add."

"I was responsible for the audience questionnaires that I hired the survey company to take back. The audience of our movie, especially the male audience, has a high voice. Some people have seen it once is not enough. There doesn't seem to be much positive feedback from the group."

"Well, the audience comments I read on the Internet are mostly male, especially young males. Those between the ages of 16 and 25 have the best response to the movie, and they all say good things. They smell like tap water, and they praise the most. Yes, it's also Scarlett's part."

"Don't say it, the real-time search hotspot on Yahoo, the number one is Scarlett's performance in "Super Body", the search volume for her content has skyrocketed, and the drainage effect is very prominent."

"This time, she is finally responsible for a commercial film by herself, and the industry will also re-evaluate her box office appeal."

"That's not right. We signed a number of film contracts with her. The higher the topicality, the better the passers-by's popularity. In the end, we will also benefit. Is it a win-win situation?"

In the conference room, everyone sat around talking and laughing, full of relaxed atmosphere. After all, no matter how you look at it, "Super Body" is on the track of success, and the audience does not see any signs of collapse, and there is no screening for everyone. pressure.

Everyone was in a good mood, and Lehman was also in a good mood.

While talking and laughing, remembering that Scarlett and her agent called to thank you last night, there was also a look of joy on their faces—

In fact, the box office obtained by "Super Body" on Friday and Saturday is already at a height that other movies cannot catch up with in the same period. After locking the weekly championship in advance, Scarlett and her agent team will of course Special thanks.

You know, this is her first such promising commercial work as a heroine. As we said earlier, Hollywood is chasing successful people, just like the industry will not play the most successful actors in "Reunion". The credit is given to Scarlett, but the reason for the failure of "Escape from the Clone Island" will be attributed to her - determined by the proportion and number of scenes.

Therefore, it is not difficult to imagine that the more successful a major heroine like "Super Body" is, the greater the pace of her acting career.

Of course, they have moved forward very fast. According to her own management team: After the screening, various invitations are constantly being made, and they are being weighed hard.

In other words, if she hadn't already taken over "Captain America 2", it is estimated that the performance schedule has already been booked out. Even so, those advertisements and commercial performances are enough for the girl's team to pick up the slack.

On the other end of the phone, their excitement could not be faked, and their gratitude was sincere.

After all, in Hollywood, remuneration is only one part of traffic realization. With popularity, this circle is full of good people for you.

Even Laiman, after deeply tying her up, gave her a lot of support, and sincerely put all her publicity resources on her, and spent a huge 20 million in promotion fees.

"Okay, let's talk about business." Seeing the boss sitting aside, Liam put away his smile and said a little seriously: "Eddie, first report on the screenings in the movie market."

Known as Eddie, a white man in the management of the distribution department, about 30 years old, he held a box office document and said: "Including our films last weekend, there are a total of 5 new films that can enter the top ten. They are the romantic comedy "Take Me Home Tonight" produced by Relativity Entertainment. In 2003, it earned 3.46 million in 2003 theaters, with a total of 1,729 US dollars;

The fantasy adventure drama "The Beast" produced by the film label under the CBS TV station, in 1952 theaters, earned 9.85 million US dollars with 5,046 US dollars in Kyun Kwan, ranking fourth;

The thriller "Planning Destiny" produced by Universal Pictures, a subsidiary of Universal Pictures, starring Matt Damon and Emily, in 2,840 theaters, with $7,449 in Kwankwan and $21.15 million in revenue, ranking No. 1 three;

The animated film "Rango", invested by Lucasfilm and released by Paramount, won $31.1 million in 3,200 theaters with $9,721 in Kwankwan, ranking second...and our action sci-fi The movie "Super Body", in 3,400 theaters, averaged $15,200 per venue, and won the championship with 51.68 million. ” Eddie began to analyze the positive information revealed by the market:

"From the perspective of the North American market as a whole, the TOP20 works have combined to achieve 163 million, which is 13% higher than that of the film market in the same period last year, and a month-on-month increase of 7%, which shows that the recent mass market The trend in entertainment choices, in terms of watching movies, has expanded relatively. It's a good thing for all of us."

Yes, there are more good movies, or more output projects above the pass line of major studios, the easier it is to arouse the interest of the masses to go to the cinema. On the contrary, if, like last year, everyone’s output is lower than average. Line, the market market will decline, even with a theater line is not easy.

Again, the times are changing, and film and television dramas are becoming less and less the most frequent form of entertainment for the new generation. How to use content to attract them will only become a direction that production companies need to pay more and more attention to.

The days of bad films, bad films and TV dramas without any characteristics, will only get more and more sad.

Eddie continued to report: "In terms of movie audiences, our male movie fans account for 7.2%, and among them, 60% are over 16 years old and under 30 years old. In general, "Super Body" is very masculine or It is said that the biggest impulse of movie fans to enter the theater is mainly to appreciate Scarlett's performance, so... our core audience is very stable, and there are not many overlapping and competing parts with other films, but the "Planning Bureau of Destiny" released by Universal "Invested 65 million yuan, which is far more than our expenditure, but the performance in the first week was unsatisfactory. Probably the cost-effective return on investment is extremely low. If one is not good, if the box office is squeezed too much by the scheduled movies in the next week, it is likely to lose money. ."

Very simple truth.

According to the market performance of "Super Body", the new films of the same period will definitely not be able to compete with each other, and "Rango" is not too bad. The only animation on the list has a very stable audience, so there is a high probability Even the "Destiny Planning Bureau", which is not very eye-catching and has a poor reputation, will be targeted and eliminated.

"What's our plan?" Lyman asked.

"Because the theater chain will support us, UU reading , so this weekend our screening amount will increase a little, not much, I guess it will be around 3700, 3800. In this case, in order to maintain buying momentum , I plan to add an additional 10 million publicity funds, continue to help Johansson-Scarlett build momentum, and cooperate with her rising passers-by to attract audiences. In addition, attack "Fate Planning Bureau".

The market is very restrained. As long as we and other distributors release the unfavorable press release, the negative effects of this film will expand. Naturally, during the schedule, there will be one less enemy who will divert the audience. After all, there are many more people than we would like it to fail. "Liam quickly made a judgment," As for the overseas market, Don, you should report your results first. "

Tang is a half-American, about 40 years old, he stood up and said: "In the first batch of simultaneous release areas, the United Kingdom received 5.09 million US dollars in the first weekend, Spain 3.41 million, Portugal 360,000, the Netherlands 720,000, Denmark 440,000, France 12.85 million... Croatia 73,000 US dollars, summed up, the total overseas first week of "Super Body" totaled 48.85 million.

According to this trend, it is very optimistic that the overseas box office will surpass the North American box office when the second batch of regional releases, especially the three box offices of China, Japan and South Korea, will catch up. Our expectations were almost the same, and we all won the weekly crown. In France, due to the shooting team and the boss, it is likely to win a painting result that far exceeds the average of the surrounding areas..."

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