Chapter 1068： future plans (1)

"In order to increase their enthusiasm, I gave Chris 6 million in salary and incentives based on the total box office, and promised that if there is a sequel, the third part will mention 9.5 million... tens of millions of dollars.”

After getting the protagonist, Kevin made a phone call as usual to report. As for the contract details, it was basically the same, and the only thing that focused on was to maintain his image in front of the public.

"When exactly will it start?" Lyman asked.

"Taking a makeup photo in the past two days, I will definitely be able to join the group to shoot before next Wednesday." Kevin replied a little relaxedly: "The special effects work has been arranged in advance, and the location aspect is not more than the first one, not counting the main creator's salary. , our shooting cost is lower than the first one."

"OK, you are busy."

After listening to the report, Lyman put the production report of "Thor 2" into the file cabinet.

The production budget of "Thor 2" is 170 million, which is 20 million higher than the first film. The director is still Taika Waititi, the director of the first film. The main creative team has basically not changed, and Christopher Ecclestone has been added. The veteran British movie star has increased publicity competition in the UK market.

To be honest, if it weren't for the sequel, many of the things that had been perfected in the first film could be reused, saving a fortune on filming, and certainly not just adding 20 million to stop it.

Of course, this is the case with big-selling movies or TV dramas. If it is not a last resort, studios definitely don’t want to take the audience risk of changing roles for a small premium. Anyone who has followed the show knows that the first impression is too important, and changing people is basically the same. = If you start all over again, what advantages does the sequel have?

This is also the main reason why many popular sequels often offer sky-high remunerations. The producer can only choose between a little pain in the flesh and forcibly launching the horse at the risk of unfavorable elements, unless the actor himself has a big problem and has violent behaviors and remarks that corrupt popularity. ,Political views......

Later, everyone learned to behave well. Regardless of whether there is a clear sequel plan, a series of long-term contract restrictions must be added to the terms of the head contract. The actors are not stupid, or the brokerage company is not stupid. There is a certain salary space for bargaining. In short, it all depends on the market feedback, profit performance and a comprehensive salary dispute between the two parties' own judgment game.

A performance like Natalie Portman is not worth it for her own performance. It is also a kind of game to ask for more drama. No one is right or wrong. Sturt's attention is also a positive response from Marvel, and the result is still on the positive side-although the script has been changed deliberately, it still follows the production tradition of not changing people or not.

In the afternoon, Ryman went to a European dealership hosted by Perlman about Marvel licensed merchandise.

At the meeting, in addition to a preliminary summary of the existing sales situation in the market driven by "Reunion", some explanations for the reduction of the next order contract were made, that is, the expansion of derivatives channels and the reduction of inventory were casually discussed.

After the meeting, Perlman originally planned to hold a buffet dinner for these distribution representatives in the evening to promote relations and show closeness, but most of the representatives said that they would go back to preside over the work. Cancel.

When these distributors knew that the second phase of the Marvel movie was already in development, and gradually left with excitement and anticipation, the next day, Lehmann summoned the executives of Mann Media to start an inventory of the company's next 3 years. business direction and execution steps.

Needless to say about Marvel, the success of the first network node of the network narrative set off by "Reunion" has basically taken root in the comic reform market, has a considerable core audience and is concerned by fans all over the world. traffic brand.

Of course, the market needs to be managed. If you can't maintain such a great advantage, the current high position is still very fragile. After all, even the superman who has been on fire for decades can be cold, and there is no lasting amplification effect based on film and television. Certainly not broad.

This truth does not need to be emphasized by Lehman, and all executives have a clear understanding.

And once Marvel stops making money, the fragile interest alliance and channel alliance will surely collapse.

Marvel Entertainment is also unambiguous. While cooperating with new project plans to update comics, brainstorm planning major events, and deepen its influence, it also spares money and advertising resources to promote the fans, constantly stimulating fans to create a second time, and attracting passers-by. , Marvel’s clipped videos on YouTube have become a scene, and gradually spread to content sharing websites in other regions, so that the new generation of young people and the children of the future generation have as many media channels as possible to generate interest in Marvel. good feeling.

This process is slow and long, and it takes energy and money to cultivate.

Not to mention, how much role childhood preferences play in a person's growth, they must have experienced it personally. Once these people have a good impression of Marvel, how much benefit it can bring to the character economic market~www.novelhall. com~ are countless case facts that cannot be overemphasized.

To put it bluntly, entertainment is subtle and easy to deepen a person's ideological training, and the audience's requirements are not high. As long as the film is made with sincerity, the money is spent - visual effects, costumes and actors. The level of online, and then to ensure a story that can be seen without too much logic, the audience does not care about box office support or anything else.

Is it hard to please an audience? It's not difficult, it's rare that the radiation surface or simply can affect how many people spend money on your movie, and it's worth it.

Establishing a sense of identity is the most difficult part of a label, and it is also the foundation of a manufacturer.

From this point of view, the single-line and node-shaping of the mesh narrative is already a very powerful model as long as it produces linkage and superimposed success, as well as the tried-and-tested empathy for the shaping of the characters and the plot.

Just as long stories are easier than short stories to flesh out stories and worldviews, long films are equally attractive and immersive to the audience.

Many audience interviews, including market research conducted by some data testing agencies that Marvel hired itself, showed that the reason why audiences like Marvel movies so much is because they have entered the pit, and a feeling of chasing series will arise, and gradually they will become more interested in sales. I liked the worldview and characters.

As for the help of common interests to the development of the film, everyone also sees it.

Typical derivatives sales and schedule announcements are the result of votes by allies of interest. This is not only the benefit of Mann Media, but also the operation of a prosperous market, and those who are in the market will benefit more or less.

In other words, maintaining the market is the potential task of the studio, and the market's feedback is a phased reward.

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