Chapter 1049： The curtain rises

Saying goodbye to Gusta, Ryman didn't take it to heart, just let Liam follow the process.

Regarding this matter, his thoughts are more on the fact that Lionsgate has changed quite quickly, and even if he can't eat the dividends of the youth theme in his previous life, he has found a good way.

It seems that they have spent a lot of thought on how to improve the competitiveness of content according to the selection of market audiences.

Outside.

"Breaking Dawn" is still harvesting fans' wallets. Whether it is Lionsgate or Blue Butterfly, including those box office forecasting agencies, it is difficult for this series to end with a purposeful ending.

Perhaps the key is that the time span is not long, and the core group maintains the continuous passion.

As the box office continues to accumulate, some media will inevitably talk about "Twilight" when making a series inventory. The new issue of "Variety" clearly reports that the "Twilight" series has sold more than 2.2 billion US dollars worldwide. The box office ranks 12th among the top 20 grossing series in the world, after "Ice Age", and there is still room for improvement.

To some extent, this claim is being fulfilled.

In the following days, "Breaking Dawn" achieved three consecutive championships, and then fell from the first position on the weekly list due to the continuous decline in the box office.

......

The company's projects are on track, and Lehmann's life has become normal.

Most of the time, when I get up for breakfast, I read the newspaper and understand some trends in Hollywood;

When I go to the company, I just look at the summary of yesterday's results of the film that is being released, chat with Liam on the phone about the trivia about the promotion, and keep abreast of the curve situation.

Then deal with some financial declarations or read scripts, all kinds of scripts.

In terms of the book, anyway, it is a test of vision and market sense. I feel that I have a head start and mark it;

Usually, one day goes by like this, and then, many days go by like this.

Enter December.

"Pacific Rim" broke through 700 million in the mainland (totaling 105 million US dollars), and when it was about to come to an end, people from Sony and Universal came over.

If everyone sits together, it is naturally a super big move at the end of the year - the project "Avengers", which was warmed up for half a year, the first summary of the "Infinite Amazement" chapter of the MCU universe, and cost 200 million funds.

Previously, after the project was cut out of the theater version, it was used for trial screening, and because the fans of Iron Man, Captain America, Thor, Hulk and other characters were basically mixed and calculated, many academies felt that there was a lot to do at that time.

But anyway, Sony + Universal + Marvel, the three forces jointly push, want far more than just the number of screens.

In other words, the three of us are all out, and we have to extract the most favorable bargaining chip from the test screening terms.

The cinema environment in Hollywood is different from that in China. Here, because there are too many competitors and too many geographical locations, they are actually very humble in some projects.

For example, "Star Wars", such as "Harry Potter", people not only directly stipulate the schedule time, the screen share of the concentrated and prosperous areas, but also make a generous post-screening share.

In fact, it was also introduced earlier that the accounting model of North American theaters is calculated based on the ratio or fixed cost deduction, whichever is better.

What do you mean, the same 1 million box office, according to the proportion of the account is beneficial to the studio, or it is more profitable to deduct the screening fee, bear the fixed expenses and multiply the guaranteed share of 50%, whichever the studio takes.

The same is true for The Avengers, and just as overbearing.

Sony and Universal are not saying that they must be confident, but after they took over the distribution and exchanged so many resources (Universal Studios has talked with Joseph and Marvel Entertainment executives for several rounds about the introduction of Marvel elements), they must have Show your worth.

The two said: "Iron Man" one or two accumulated more than 1.2 billion, "Captain America" ​​+ "Thor" + "The Incredible Hulk" accumulated more than 1.4 billion, so it is estimated that "Avengers" has a global 900 million, at least 400 million in North America, right?

The academy businessmen thought about it and thought it was reasonable. It is indeed credible that so many superheroes get together to break the existing Marvel record.

So the question is, such a masterpiece, once it is launched, with the promotion of our three companies, do you think it can't attract the audience to enter the arena?

Provider: Yes.

Sony, Universal: OK, we want 80% of the box office in the first three weeks without paying rent, and then decrease in order. Is this reasonable?

School Merchant: Huh?

......

Generally speaking, the negotiation in the middle is definitely not that simple, and the people from Sony and Universal are not directly talking about the big brothers in the market, right? Merchants, one family at a time, after winning the screening contract they want, they will force the emperor, AMC and other chain theater chains that are the first few on the screen in the palace.

In fact, in one sentence, my product is so good, I think your theater chain should give it a discount.

Will the theater give it? gave.

In today's era, only good content can attract more audiences. Otherwise, those people would rather stay at home and not come out, nor watch movies. You are a theater chain, and it is not as uncomfortable.

Therefore, Sony and Universal are taking advantage of the situation to cut the meat with a soft knife. Compared with the whole process, the theater chain dealers are actually not at a loss. Maybe the box office money they earn is higher than most movies.

After all, is everyone's perception of "Avengers" high?

It's easy to understand. Can you put a movie that has over 100 million dollars to death in North America and put it in the same way as a movie that has a potential of 400 million?

This is also why many projects adapted from popular series and IPs can get blinding data on the accounts, because studios and theaters have defaulted that large-scale projects can have the right to speak and get more money.

Before talking about this issue, you have to know that North American theaters are not like Chinese theaters that only pay for seats, and the movie-watching packages such as beverages + chips + popcorn are the biggest income. Besides, like Mattel, Kids For toys distributed by toy dealers such as Zhibao, people can also draw a counter fee, and the other is the advertising fee for posters.

When it comes to the profit composition of the cinema chain, it is not too much to say that it is all about the flow of people. Even more than the box office, they hope that there will be more young people in the audience, because young people are generally willing to consume packages other than movie tickets. Serve.

The services provided by the theater do not need to be split with the studio.

This is why they are willing to compromise.

Isn’t it simple for Marvel’s portraits of moviegoers? Most of them are 12 to 32 years old, and they are typical consumption hotspots.

Obviously, in this game, many favorable elements led to the happy ending at this time.

Yes, rejoice.

The people from Sony and Universal didn't come here for anything complicated. They just asked Lehman to pay for the concentrated exposure period, so that they could use their advertising resources to promote it like crazy.

For this fee of no less than 150 million, people from Sony and Universal can eat some, can you not be happy...

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