Chapter 1048： Brave Lionsgate

Gusta did come for help.

He didn't have any malicious intentions, just happened to encounter an exciting project, but the market audience analysis is not easy, and some time ago, "Pacific Rim" produced by Firefly was not a big show in the mainland market. Have you made an A blockbuster?

Knowing that the mainland box office environment has changed, they plan to come over to make friends, and by the way, recruit enough chips to operate for the movies that have not yet been approved.

"Do you want us to help contact the distribution mainland?" Hearing this, Lehmann was still surprised, rather surprised.

"Well, does Stallone know? We cooperated with him once last year, and the relationship was not bad. The book he got now is also suitable for him. After reading it, he agreed to star in it, but it would be a little difficult to form a group."

Gusta didn't hide it, "To be honest, I don't think many American audiences will buy that genre. It's not new, but I think it will still have a good appeal to Chinese audiences."

Oh, Ryman got it, it turned out to be a typical "export" work.

Talking about this, Gusta's thoughts were obvious, and he thought it was a trivial matter, and he did not shy away from asking about their marketing plan.

After all, the world is so amazing.

Purely based on its discourse status in the publicity channel, Lionsgate and Blue Butterfly are actually not different, but the mainland market is special after all. As soon as the insiders see the operation process of "Pacific Rim", they immediately understand that Mann Media is here. Aspects have identified advantages that many studios do not have. This is also the reason why the boss of Lionsgate came here. Compared with dealing with China Film, it is easier to let Blue Butterfly contact him.

There’s nothing wrong with this. When the interests of the two companies in overseas markets have overlapped, Gusta thought of today, and watching Mann Media stride forward, the content output is still strong, and smart people know that It is the closeness that should be sought by all means. Anyway, the two still have friendship, although the status is obviously different.

As for the new book?

It has to go back to April last year, when Lionsgate was struggling with the obvious waste of resources in operating channels and content production, and actively contacted studios in the industry, including Sylvester Stallone. The old-fashioned action movie "The Expendables", written, directed and acted by oneself, was a hit with Lionsgate and was shot together.

Later, this tangled action movie star, very manly but very old-fashioned in both plot and narrative, spent 82 million on a budget, and finally got 103 million in North America and 270 million at the global box office.

If it weren't for this film in the DVD market, a group of viewers who liked this taste bought it, "The Expendables" would have lost money long ago, but even if the home entertainment part sells well, it cannot be said that the efficiency of the return on investment is high. At best, it uses channels and time. In exchange for money, perhaps the greatest benefit to Lionsgate is the reduction in channel operating costs. Without a movie release, the maintenance team is still an expense.

Therefore, the existence of "The Expendables" is that Lionsgate, which is in desperate need of a project, found a way: to use the nostalgia of fans to make a fuss.

So, after that, they rummaged through the script library and found another genre that was not in the mainstream trend, but also had a certain market: prison films.

Speaking of this, the blockbuster movie "Prison in the Air" starred by Cage, as well as a large number of word-of-mouth masterpieces, such as "The Hole", "The Shawshank Redemption", "Blood from the Window", etc., can prove that this theme has room for shooting .

As it is, the film project initially named "Escape Plan" is in line with the nostalgic and cool film composed of "prison style + commercial entertainment core".

But perhaps learning from the failure of "The Expendables" at the box office, Lionsgate is more cautious about the market groups that it will operate in the future, and wants to strive for it to be introduced to the mainland to fill the lack of local audiences.

After all, if you just hire a Stallone, the remuneration to be given is definitely not low-if the actor and cast have feelings of the times, this part cannot save money.

Anyone with a discerning eye knows that prison movies are more sluggish than the already sluggish action market. Under the premise of naturally increasing risks, the demand for the audience base is higher, so it must not be placed on the growing and not critical mainland audiences.

"I know, it's not difficult for you..." Gusta smiled at Lyman, "It's not easy to follow their rules for a masterpiece like "Pacific Rim". When everyone is unwilling, you Will, so you stand out."

The "you" here undoubtedly refers to the official attitude represented by the mainland film industry. I forgot to mention that American studios are not used to such a "free" market.

"Ha..." Laiman didn't deny it, he spent so much effort, anyone in the circle with some information channels would know, "When this project is finished, it will be next year, and then you can bring samples over. , I can contact you on my behalf."

The introduction is really a trivial matter, and there are so many indicators that the Mann Media family can't eat it, and when Gusta mentioned "Escape Plan", Lehmann remembered - this kind of American entertainment film China Film itself also likes to introduce.

"Thanks. But we won't let you do it in vain." Gusta said seriously: "Friends help, we are willing to give up part of the investment share."

"Did you guys pay attention to this long ago and want us to share the investment risk?" Lehmann joked.

"That's not true, I have thought about it, as long as the film can get 30 to 40% of the investment box office in Hollywood, there is a 30% to 40% on the mainland that is on par with the United States, and then the box office will be made by the remaining regions. It shouldn't be hard to get back."

Gusta really wants to sell well through this cooperation, "Escape Plan Golden Cicada is the same market route as "The Expendables", and its cost is lower. Besides, what is the purpose of playing the emotional card? It is nothing more than Attract people who are old or have a good impression of Stallone's movies when they were young. With accurate label placement, this part is not difficult to do, and it doesn't require much publicity..."

In other words, cost control, precise delivery, and increase the base.

"If you understand the box office trend of "The Expendables", you will find that its opening results are pretty good, but the stamina can't keep up... Some audiences like to reminisce about the past, because of the nostalgic filter As a result, their demands will be lowered and they will be less influenced by public opinion.

Therefore, for such a work, the audience base is actually very stable, and all we have to do is to increase the scope of radiation on top of the stability. "

"Okay, how much do you want me to vote?"

"Uh..." Gusta was stunned for a while, "The project's construction estimates have not yet been completed, but there will be about 20% of the investment share."

"Just 20%, I promise."

https://

Genius for a second to remember the address of this site: . Zero-point reading mobile version reading website: