Chapter 1032： Dominate the market

270 million in the week of the opening, and the box office forecast is going straight up to the 600 million checkpoint. What is the level?

A true schedule overlord.

Although the mainland film market in the next few years will break through 100 million in 2 days and 300 million in 4 days will become more frequent, and the performance ceiling and already highlighted audience of "Pacific Rim" are also much worse than "Avatar", but ... This is only the mainland market in 2010.

Not to mention the radiation surface of the theater and the number of screens, it is still in a period of rapid development. It is said that at this time, the A-type blockbusters in the mainland generally only have a few big directors, so that investors can invest with confidence, and the output is relatively scarce. It is completely unable to meet the spiritual construction background of the audience's increasing demand due to the growth of wealth. Every day, the small cost or the plot to the film will make the fans suffocated.

What is the general situation of mainland screenings in the past 10 years?

It is amazing to be able to get 30 million in three days in the first weekend, and the market performance of over 100 million can basically enter the top ten box office of the local annual list.

This is why after many Hollywood blockbusters are introduced, they can easily beat a lot of domestic films without much publicity. The market environment is different, and China Film is carefully selected, except for political and geographical factors. , is basically based on visual effects. If you play a feature film, the visual experience will be crushed, and you don't need to care about the story or not - only movies of the same level can calm down and compete for the thickness of the plot.

If you have to give an overview, this is a typical dimensionality reduction blow. It is like an Internet product that can withstand the assessment of tens of millions of users in China in the future. After going out, there has been basically no website crash due to traffic.

The same goes for Pacific Rim.

Its technology has not refreshed the audience's cognition, but it has easily penetrated the upper limit of the market.

In the week at the end of September, the cumulative box office quota at that time was less than 70 million, and now, it has exceeded 287 million, an increase of 400%, and all the films shown in the same period share less than 0.5% of the share, just like "Avatar" at the beginning of the year. Hurricane-like landfall.

Moreover, you can't blame anything. This is the most direct choice given by the audience. Compared with the market height of the same period, "Pacific Rim" has a strong drainage effect, which makes many audiences who did not consume spontaneously walk in. cinema.

From this point of view, for theater operators, they can't wait to stand up and cheer that this year's holiday party is comfortable, and the performance indicators are huge.

After all, in the country's 60% screen share, "Pacific Rim" has achieved such good results, which means that everyone has successfully poured resources into it. It may have to be added, and the price will continue to increase.

......

In Beijing, Shanghai Media, the atmosphere in the company is not the usual dignified.

No way, since they haven't withdrawn the file, they are quite lucky to think that they can eat a part of the box office under the impact of "Pacific Rim". It is not impossible to implement actions. These producers who are actively paying attention to the trend of the movie market and looking forward to something are very I almost smelled an uneasy smell.

At the beginning, knowing that the midnight show of the masterpiece was full of seats in the imax theater, and when it reported 1.502 million, the people from Shangzao could not sit still a little;

After knowing that more than 73 million was recorded on the first day, some people swallowed, and there were always whispers in the toilet, in the restaurant, in the office, and at work;

Then, watching it break through 200 million, watching it quickly move towards the 300 million level, without any stagnation, the anxiety further expanded like a dark cloud, hovering over the heads of every employee.

Each of them knows what they should do, and they can't just watch things develop like this, but no one knows what to do or how to deal with it. , The person who responds to all changes with the same steadfastness gradually became unbalanced and lost in his heart. In addition to his depression, he once again developed a great resentment towards the surrounding affairs.

However, it's a done deal. If you didn't retreat before, it's impossible to retreat at this time. After the theater chain arranges the copies to be distributed to the theaters in various places, there is absolutely no possibility of taking them back. Once.

The theater chain is not easy to talk about, especially for those production companies that have not made any achievements.

A flash, October 7th, Thursday.

Early in the morning, none of the staff and management of Shanghai Media Group did not procrastinate, and they appeared in the company on time than before.

In the original idea, today, it may be the hard work and achievements of many people preparing for the filming for half a year, and what kind of rewards can be obtained? It is a good day to discuss the merits.

But at this time, no one had a smile on their faces, and the whole work atmosphere was filled with a kind of low pressure.

The atmosphere was even worse until the big boss held a tired body and called a meeting.

The managers of various departments sat silent one by one, and some had a bad mentality, and their foreheads were in a cold sweat.

"Let's talk about it, what should I do?" After a long time, the big boss asked, his tone couldn't contain the loss.

But finally the meeting became a little more lively.

Yesterday, their "Legend of Daming Palace" was shown in 85 theaters and 237 screens, but it only made 570,000 box office. It did not make any waves and became the next batch of gravel that hit the iron plate of "Pacific Rim"~www .novelhall.com~ The gap is too big, our movie has no appeal at all among the audience. The people in the propaganda department struggled to tell the truth, "Just look at the ticket-buying queues in those theaters. Of the 500 people, 498 of them went to "Pacific Rim", and after watching the show, the voices disappeared. Very high, it is easy to influence the choices and judgments of other fans. I asked one of Bona's distributors, and he said that even on weekdays, tickets for those iamx theaters are not troublesome to sell. "

"Everyone makes movies, we don't care about it. Is it the key that it sells well? The key is how we let the audience watch "Da Ming Palace"." If someone couldn't stand such a pressure on morale, he decisively pulled the topic out .

"Then how do we let the audience watch our movies? Our main creators are not well-known at all, especially when they occupy the commanding heights of the propaganda of Sino-US co-productions." The person on the side sighed, "I see, I will invest more in the promotion. Fei is useless, it can't compare with the momentum on the other side, it is better to put pressure on Aiqi Xingyue and let them find a way."

"It'd be nice if this was the case. Do you think the people from Aiqi Xingyue are easy to talk about? They're not all snobbish people who just shirk."

"Then what can we do? People are a production company that stands out under the high-pressure competition of Hollywood, not to mention that this film is sure to sell well, and China Film is the main push. What kind of competition should we use, whether it is the cost of capital or the visual effects of the film. ?"

Everyone was powerless and suffocated, but no matter how noisy, there seemed to be no result, and they couldn't help but look at the big boss sitting in the first place...

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