Chapter 1031： are in control

Lyman lay half-awake on the hotel bed. Although he had another drink after the premiere and drank a lot, he still felt comfortable.

Mainly because of the effect of aggravating the crimson scene of the storm, when he watched the heat wave coming from the pavilion during the screening, he felt that there was a drama, and it was likely to create a new high.

That's exactly what happened.

After he fell asleep, in addition to the film's fermenting word of mouth, the box office data of the midnight show was also released soon.

In the 30 theaters that have been rolled out in total, the average ticket price of 10 imax theaters is 180 yuan, and the rest varies by region and location, with an average of about 48 yuan.

midnight 2 O clock.

Yu Dong, the boss of Bona, who was still stationed after drinking the hangover soup, also got the specific report of the midnight scene through first-hand consultation.

"1.502 million was recorded, and the average attendance rate was 95%. There was no vacancy in the imax theater, and all of them were full."

"well."

hang up the phone.

Mr. Yu was pacing back and forth in his study room, only to feel that all the alcohol in his body was escaping from his pores, and he felt sober all of a sudden.

"OK."

After a long time, he sighed again.

It's not about feeling emotional about a string of data, but about the meaning behind the values.

Since film is an industry that values ​​feedback very much, and many times what studios think is inconsistent with the finished film, there will also be occasions where the audience feels boring because of the satisfaction of the finished film. Therefore, a very stable And the excellent point-to-point value is to verify whether they are interested parties, whether the film has been implemented within the expected range.

In other words, the fact that the screening did not cross is a thing to celebrate in itself.

Of course, it may also be a psychological effect. Bona pays more attention to this success than Mann Media, which means that they can use this to enter the international market - not only Lehman wants to pave the way in Asia, Bona, Huayi Don't you want to go out?

On the second day, Lyman, who slept until 10 o'clock, first got a lot of good news from Andrew, and then went to China Film by car.

During the period, I could vaguely see fans queuing up to buy tickets in several cinemas passing by. Just as Lehman expected, the co-production between China and the United States is far more inexplicably wrong than that of the legendary film in the previous life. It opened up the situation, but after the introduction, the accident that achieved the highest proportion of the box office in the mainland came much more planned.

This is actually normal, especially in combination with the background that the mainland film market is just becoming a domestic demand outlet.

It can only be said that the Japanese live-action film market is far from being supported by one or two blockbusters that suit their tastes.

As far as market conditions are concerned, even in Japan, special camera and mecha elements are very popular there, and there are many audiences, but the composition of the film's mouth has determined that the upper limit is only so high.

And China, really, the movie market is still developing, and it has easily passed by...

This is also why when the second film was filmed, although the taste was completely wrong because of the change of director, Legendary Pictures still found a Chinese partner to cooperate according to the businessman's thinking.

Capital? If you have milk, you are a mother.

With the empirical experience of the predecessors, the version of Lyman and the top is better than that of the previous life, although the general routine has not changed, maintaining the settings of the wormhole monster and the hunter mecha, but in the There are many changes in details and foreshadowing.

For example, Legendary Pictures made a mistake. In order to develop its own production business, it did not want to completely rely on Warner, so it chose this theme, and never thought that it would be cold in the US market, and it would not be able to play without relying on projects in Asia. , the strategy itself deviated from the track;

Under the leadership of Lehman, Firefly has clarified the market direction and aimed at the subject audience.

Second, the connection of the original series is too weak. If the second part really wants to say, how much does it have to do with the first part? It is directly reorganized with a name;

In Lehman's vision, the worldview of wormhole monsters and mechas can be fully explained. For example, wormhole monsters can be divided into two camps: neutral and lawful, and chaotic evil, supplemented by the development of mechas. History, you can use the plot market of these two elements to a large extent, expand the spread and influence, and become a signature IP.

At the end of the video, after sensing the closure of the wormhole, the US probes cheered and sensed another life signal in the aftermath. This has already laid the groundwork for the next plot. Prepare.

Even when it comes to the third part, Skull Island is also a small world outside the wormhole, and it is connected to the earth...

Anyway, if you can make up a logical and self-consistent story, the prototype of the IP index brought by the series can be easily expanded. Of course, this also puts forward an urgent requirement for the director to unify the imagination and style of painting.

In other words, there must be someone who can lead the overall situation.

MCU has Kevin Feige, so it is very coherent. Even if it deviates a little from the trajectory, it can be quickly adjusted and the general direction remains unchanged;

And the core of the monster universe, in the eyes of Lehmann at this time, is undoubtedly a top, and it can't be to learn from Warner I can't understand the market style that DC wants...

In a conference room of China Film.

Just as word of mouth was on the rise and the release started, the publishers, Comrade Lao Wang, Yu Dong, Director Han and Laiman, sat together again.

In the congratulations that praised each other, everyone also attached great importance to the follow-up promotion.

It's off to a good start, but the heat has to be maintained.

After some discussions and the collection of market feedback, the budget problem proposed by Comrade Yu Dong for the new round of propaganda has been amicably resolved.

"I see that in some overseas regions, the film's projection prospects are not optimistic. If we continue to increase investment, will there be a problem with the overall profitability?" When it comes to money, Mann Media does not make money, and he doubts whether it can continue to maintain the co-production path.

"No problem. Blue Butterfly's distribution team is very aware of the publicity budget invested in the international market, including Hollywood, and will not mess up, and the cost has always been within our controllable range." Lehmann replied.

Well, everyone said so themselves, so Factory Manager Han took a reassurance.

"Then you will add another 15 million yuan in publicity expenses?"

"Can."

As a result, after responding according to the market potential, on the first day of its release, it won a strong 73.06 million yuan, becoming the first-day box office champion of imported films in 2010;

The box office exceeded 100 million in two days of release, reaching 134.56 million;

4 days reported to receive 270 million yuan, Zhou Guanjun has no suspense.

Yes, there is no suspense at all...