Chapter 1028： overwhelming

After a night's rest, after a few drinking sessions, Layman's day turned into sitting in various meetings.

After all, for the "Pacific Rim" project, it is very simple to arrange the cinema screen. China Film is the largest distributor. Apart from contacting the cinema, it only used a preview meeting to announce the film's strong business. Elements, let everyone know.

Therefore, the progress of the theater chain is very good, just waiting for the release.

Well, most of the topics that Lehman attended were naturally related to propaganda, and Huayi and Bona were responsible for the specific implementation, while China Film was only responsible for setting the tone.

In other words, the publicity budget is only a matter of Mann Media, Huayi, and Bona, and China Film will not be apportioned at all.

A few days later.

When it was determined that the initial publicity cost of the mainland side was 40 million yuan, Mann paid half, and the remaining two paid half, and many things became clear. The news that had been released one after another suddenly swept the media.

The first was newspapers.

After "Pacific Rim" entered the project approval stage, the Chinese side has revealed a bit of news, mainly focusing on the preheating of the two keywords "Sino-US co-production" and "special effects blockbuster", which has whetted the appetite of movie fans; When they entered the intensive exposure period, they took the Chinese actors and creators Deng Chao, Liu Dehua, Zhang Yi, Li Bingbing and others to several interview programs, chatted about the daily life of the crew, and said that they hoped the fans would support them. It got good feedback after it came out.

How should I put it, at this time, many mainlanders still hope for the achievement of "going out", and it happens that "Pacific Rim" can satisfy this point. In this era when it is known that the American air is sweet, this kind of co-production between China and the United States and the proportion of Chinese actors is not low, and the appearance of the scene is not a big-budget project that is purely soy sauce, but it is quite easy to attract the attention of the audience.

In this way, the Chinese market has maintained a strategy of focusing on propaganda with Chinese actors and treating it as a strategy. Online and offline, they mainly attacked and bought the most front-page layouts together, and the momentum has grown particularly fast.

As if in an instant, what I heard in my ears and what I saw on the road, including the news that popped up on the Internet, was all about "Pacific Rim", all kinds of cool posters, gradually disclosed previews, and the main push of the storm red machine A concept map has become the most frequently discussed topic among those interested in the population.

As mentioned earlier, influenced by Japanese culture, many Chinese people have Gundam mecha plots. You can see a Chinese mecha appearing in the background of fighting monsters, and as absolute justice, it gives meaning to saving mankind. It is not difficult to turn into a heavy hammer and hit the G-spot of many audiences.

For example, Bona asked his distributors to make an on-the-spot assessment, saying that among the people who are interested in watching the movie, especially the younger audience, it has already triggered a strong emotional incitement. If you count the only one. The amount of films released, the National Day schedule does not explode, I am sorry for the quality of the film that is stable at the passing line.

After all, everyone now expects this film to bring enough benefits. Given that most resources are given priority, it has compressed the foothold of other films.

And this happened almost exactly as Lyman expected.

It can only be said that the mainland film market in 2010 is far more accepting of Sino-US co-production than in 2016, and it is more necessary for Sino-US co-production. In addition, the cultural tendency of the subject matter itself does not have the ability to attack and smear, the entertainment significance is greater than the regional significance, and the standpoint It's human, and the theme of protecting people can't be wrong at all - otherwise it wouldn't have been introduced in previous lives. If nothing else, as long as the first week of cooperation can be achieved, Lehmann's trip to China will be successfully completed, and there will be many hidden benefits.

The next day.

Beijing site.

Under the circumstance that the local giants pay more attention to the publicity effect than Blue Butterfly Pictures, even if they use the local film channel resources very crudely, it is very easy.

Anyway, it's hard for Andrew to imagine that in a country with such a large population, the box office revenue can account for more than 90% of the profits of a movie - in Hollywood, more than 60% is not common.

Of course, as long as production and sales are self-consistent and the industry chain is relatively healthy, he, an outsider, must be powerless and unwilling to change this structure.

When I came to the office, the boss was sitting on the boss chair.

Hearing the movement, he quickly raised his head and asked, "How is the situation?"

"According to our people, the publicity effect is better than expected, and the audience's enthusiasm for watching the movie is very high."

In the staffing of the site, 5 or 6 local talents with experience in film review and distribution are recruited, and these days, it is they who follow the people of Huayi and Bona to run the process, and Andri is only responsible for listening to reports and summarizing the results. .

"Well, did you buy the newspaper I wanted?"

"I bought it." Andri handed it over and took out several newspapers and periodicals with a large circulation that his subordinates bought him and put them in front of the boss's desk.

"That's ok, if there's nothing else, you can continue to pay for the publicity expenses."

"Okay." Andrew didn't want to ask the boss if he could read or read, so he went out and took the door with him before going out.

While waiting for the others to leave, Lehman held up the newspaper, and many reports on it were still very bluffing.

""Pacific Rim": a war between humans and monsters." -- "Nanfang Daily"

"The first blockbuster film of Sino-US cooperationThe concept map of mecha is all broadcast." - "Beijing News"

"Focus on Deng Chao - From "Assembly" to "Pacific Rim", the same soldiers, different positions." - "Beijing Morning Post"

"Li Bingbing: After Gong Li and Zhang Ziyi, the third mainland actress to appear in international film markets one after another."

Well, the point of publicity and promotion is as always, single-mindedness and catering. With the promotion fee and the willing cooperation of the reporters, such a topic has room to be hotly discussed.

Putting down the newspaper, Lehman went out in satisfaction and ran to the China Film Building to run through the door.

Here, the people at China Film are much busier than his small site.

As the schedule is approaching, on the one hand, it is necessary to distribute copies, and on the other hand, it is necessary to supervise the cinema chain below.

Not to mention, Director Han didn't want to see the film before it was shown, and the theatrical version had already leaked out on the Internet, or there was internal collusion, and he was ready to release it directly.

Is this kind of thing inevitable?

Even looking at the achievements of co-productions, China Film couldn't help but ignore it.

After all, some people, just because they have connections, are greedy for cheap, and completely ignore the overall situation of the development of the movie market.

Of course, it is not to say that piracy should be completely eliminated, but to say that it should not be too crazy, and the high-definition version is available. If you shoot secretly, the picture quality is very blurred, and the viewing experience is not good, especially for special effects films, the visual effects It feels very scum, so everyone is afraid of internal thieves.

Several warnings have been passed on, and the expectations of outside fans for "Pacific Rim" have gradually peaked...

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