Chapter 1027： Not outrageous

There is some silence in the office.

There are only two options, and neither is responsible for the loss caused by the change.

In this scene, many producers who are not strong enough are facing the dilemma of the distributor.

The situation is stronger than the people.

Compromise is the only way out.

It can't be said that the show will not be shown. This kind of loss is even greater and irreversible.

The boss of Shangzao thought about it for a long time and chose to continue the release. Many times, withdrawing the file may not get a good result, and he did not want to spend any more money to redirect the attention of fans.

So be it.

And looking at the lucky boss Shangzao, Lao Zhao became amiable again.

"If there is a good change, we will discuss it in detail."

After sending people away, Lao Zhao returned to his office.

The desk was clean and tidy. He sat on the boss chair, opened the drawer, and took out a letter from his superiors that all major theaters have.

The content of the letter is exactly the schedule of "Pacific Rim", and he has read it no less than three times since he received it.

Speaking of which, it seems normal that this drama can get a lot of support based on its origin and background, not to mention that in the internal preview, many theater representatives received unanimous agreement in the audition hosted by China Film, Bona, and Huayi. affim.

After all, a special effects blockbuster worth 150 million US dollars is still a film in which China accounts for one-third of the production funds. No matter how you think about it, it should not be ignored.

With a simpler logic, it is also an outsider to make money after importing a film, but the attributes given to "Pacific Rim" are that the Chinese have worked hard and enjoyed the treatment of domestic films. It also involves political significance. It can be used as a template to break through the current situation of lack of co-production mode for co-productions, not only to learn from experience, but also to go out and strengthen the local industry chain.

Of course, the conditions for co-production are relatively harsh, and not all foreign investors are willing to abide by them. Does this make "Pacific Rim" special?

Judging from this letter and the substantive cooperation actions of the theaters to mobilize resources, "Pacific Rim" will definitely form a dominant list in the October schedule—when most of the theaters with good locations on the market are unified to "Pacific Rim" "After the most schedules, the audience's desire to watch movies in their spare time is likely to be realized only in "Pacific Rim", because other films are not scheduled, and they can't watch them if they want to.

Therefore, such information is the fundamental reason why some distribution companies are currently disrupting their plans: no matter how good the relationship with the theater chain is, this step must be left first.

"It's difficult."

Lao Zhao muttered to himself and thought about it for a moment. He still took out a file and put the contract for the publication of "The Legend of Daming Palace" in it.

It’s not about going in, and neither is going back. Now that he has made a decision, he’ll help to do it. Although he also feels that he will definitely fight, it’s just a matter of paying a lot or taking back a little bit less.

However, this has nothing to do with their distributors, and the distribution funds still have to be taken, and Shanghai Media Group can't rely on it.

Beijing, outside the China Film Building.

Lehmann and Factory Manager Han waved goodbye and got into the car of Andrew, the head of the mainland station.

He arrived three days ago and was on an international flight with the top and starring Charlie Hunnam. As for why Charlie Hunnam was able to appear in "Pacific Rim", it was recommended by Alfonso Cuaron to the top.

This person was born in 1980, just 30 this year, British actor, not popular.

And he can be appreciated by Alfonso because since "The Edge of Society", in addition to helping each other with Top and Alejandro, Alfonso also supports the new director in Mexico, and accidentally took the time to shoot a film with When the digital entertainment cooperation's new technology imaging and experimental documentary short film, I found Charlie to appear on the scene.

Afterwards, Charlie's fighting attitude during the filming, and after the top took over the project that he liked very much from the monster type film, based on the objective needs, he needed a white actor who was not popular, so he pushed it - "Pacific Rim" " is destined not to please the audience in the European and American markets, there is no need to waste the pay, because the box office will not be high anyway.

The American people don't have a Mecha Gundam plot at all, and they won't cause emotional excitement.

In the same way, the geographical threshold of "Super Body" is not high. Under the circumstance of appointing Scarlett, there will be no demand for the Asian market. This is all a box office deduction based on audience analysis and market analysis by Mann Media.

The car started, and on the way back to the station, Leiman sat in the back seat and closed his eyes, but he was satisfied with the sincerity shown by the China Film Party - it was not in vain that he used substantial interests to promote cooperation.

Of course, the premiere of nearly 60% of the films is already the first-class screening treatment that Mann Media has received, and it is also the high-resource support it has enjoyed after "Avatar". More importantly, "Avatar" is a success Afterwards, the real data made the theater dealers make the necessary adjustments, and "Pacific Rim" was obtained before the screening without the real test of the audience market—

Don't think that 60% is very small. The 60% mentioned here is calculated based on the quota of the entire theater chain, that is, the 10 most powerful theaters among the 37 theater chains recognized by a certain bureau. UU reading

In other words, in some rural villages and towns, urban-rural borders, and even some cinemas in underdeveloped areas are not actually within the scope of the screening of "Pacific Rim".

To put it simply, it is the 60% here, which is actually revealed to those luxury cinemas in good locations, which are basically 80% to 90% of the film arrangement share. Whoever makes the movie show has always been a ticket warehouse and a non-ticket warehouse.

When reflected in the global market, the US, China, Japan, South Korea, France, Britain, Germany and Italy are the first echelon, and the rest of the world is basically a "village" concept. All together, it may account for the proportion of a blockbuster's box office. less than 1 percent.

It can be said that the answers given by China Film, Bona, and Huayi are all on par with the co-production and gradually mature, and the "The Great Wall" co-production between China and the United States is even more than that - at that time, "The Great Wall" was in the Spring Festival schedule at the end of the 16th year. The mainland film market has already ranked third in the world. Under the circumstance of greater competition pressure, it took half of the share of the film and occupied the giant screen theater.

Of course, since "Avatar" swept the world's film market and reached the top, the IMAX+3D mode it brought has become popular. Although some cinema chains in China have also introduced corresponding projection equipment before, the number is very large. No, that's why it was hard to get tickets for the giant screen theater after "Avatar" was shown for more than half a month.

And now, the number of giant-screen cinemas has gradually increased, but it is also faced with the situation that there is no corresponding visual effect support, and the audience will not buy it without the promotion of demand.

From this point of view, the special effects attributes of "Pacific Rim" have also hit the demands of theater dealers. At least, in this October, everyone wants to see what kind of market enthusiasm it can show.