Chapter 1025： Franchise

Of course, as for the regret between the two people, it is also because Warner refused Disney's negotiation again after seeing the huge fan economy. On the premise of maintaining Universal's franchise rights, there are reports in the industry that Warner is actively looking for the United Kingdom. Companies with experience in theme park development and management have cooperated to build their own Harry Potter theme parks - and encircled the land on the basis of the British filming studio, offering original flavors to fans all over the world. The shooting scene and play experience.

But what is interesting is that Disney has not given up contact with this, and still wants to add Harry Potter elements to their theme parks, so as to continue to maintain their strong attraction in real estate parks.

There is a saying that if you don't advance, you will retreat. Universal has proved that Harry Potter's park is not bad at attracting money, and it can increase the flow of people. That's enough.

Lehman asked again, "Which theme park wants to introduce Marvel elements?"

"It's not Universal Park in Osaka, it's Universal Park in Hollywood or Universal Studios Singapore." Liam analyzed: "The place in Orlando has just completed the Harry Potter construction period, which is the peak of attracting traffic, at least In the past two years, there has been no shortage of popularity, and it will definitely not affect the tourist experience and close some road venues. However, Singapore's Global, together with the local government and local developers, has determined an investment plan of 4.3 billion yuan, which is the most expensive in the world. The theme real estate project, which has been completed in less than a year, is in urgent need of repayment, which may not be the case.”

Lehman was thinking about the same reason, and nodded again and again after hearing this.

Universal currently has 4 theme parks, 2 in the United States, one in Japan, and one in Singapore. The completion systems are not completely consistent with each other, and it can be said that each has its own characteristics.

If you think about it from the perspective of the world, there is a high probability that it will be one of the pilots. If the effect of attracting tourists is good, it will be possible to spread it out slowly. Without affecting the ticket revenue, there are only those without a construction period in recent years. Osaka or Hollywood Park will be the first to introduce.

But on second thought, it doesn't seem to be of much use to worry about this. Lehman must also follow Warner's example and only grant the right to use the management, not the sole authorization. The money you can get is definitely not too much. After a little check, the Universal Park in Orlando received more than 8.76 million visitors in 2011, and the ticket revenue alone was about 970 million, and the derivatives in the theme park. The income from products, beverages, fast food, etc. is also considerable, and the initial estimated output amount is at least around 1.4 billion.

You must know that the most exaggerated Disneyland completed its balance of payments and achieved profitability in the first fiscal year of its opening, and under the influence of the opening of the Disney project in the city, the added value of the city’s tourism industry increased, realizing tourism. The added value was 168.97 billion yuan, accounting for 6.2 percent of GDP, and the added value of tourism increased by 6.9 percent year-on-year, 4.8 percentage points higher than the average growth rate of 2.1 percent in 2011-2015.

In this way, Warner is jealous, and he wants to take a gamble on "Harry Potter" to open the park. It seems to make sense - the big brother eats meat and only drinks one sip of soup, and the tens of millions of years of business use rights may also be At about 1 to 20% of the running water, Warner certainly has reasons for not being reconciled, especially the IP is still their home.

"I'll ask Joseph to follow up with Universal to follow up on Marvel's proposal to enter the theme park. As for this exchange clause, it can be settled. "Reunion" can't afford it."

"I see, boss."

These words were deliberately told to Universal. Universal did not expect that Marvel would not consider exclusive licensing at all, and would not take any additional risks. It was slippery like a loach.

But there is no way. After they tasted the sweetness in Harry Potter, they immediately turned their attention to the Marvel IP, which is also very popular in the market.

In the same way, they didn't want to miss the announcement of "Reunion", and the draft agreement was reached, and there was no further delay.

After all, the completion of a theme park cannot be accomplished in 3 or 4 years. There is a lot of time in the middle for them to gradually deepen cooperation on the theme park.

......

Signed a joint distribution contract and sent away the people from Blue Butterfly Pictures. Jeff Hill, chairman of Universal, looked at the people in the distribution department and was happy to receive a cost-effective business, but he was slightly disappointed. .

Although Universal has neither ranked first nor lagged behind in terms of film share over the years, the revenue is actually quite considerable, always hovering between 2 and 3. The problem is that in the IP sector, various companies In the blue ocean that is desperately pursued, very little can be done.

Paramount didn't have it before, but they quickly found "Transformers", and then "Special Forces" also fell into their hands, what about Universal? Universal has nothing - the era of dinosaurs is over, "Fast and the Furious" has not been a Hollywood first-line IP until the seventh film, which is why many people say that Universal's life marketing is comparable to Warner's.

Do you think Universal is willing to use external forces, don't they want to produce and sell to the greatest extent like Disney?

Isn't that impossible, and Warner's small actions actually disgusted Universal - labor and capital have spent so much effort to perfectly restore the classic station scene in the movie - the Hogwarts special train connecting the MapleStory campus~www.novelhall .com~ After getting on the train, you will get off at platform 93/4.

Then what? Then Warner decided to do it himself.

Originally, Marvel would be a little more sincere and support Universal's theme park project. The two won a win, but in the end, he didn't give any initiative at all.

What happened to this world?

Well, just kidding.

Everyone is not an idiot, and Universal's sincerity towards Warner isn't much better.

It's just that Marvel's strategy of just taking a little money and waiting for filial piety is not in the best interests of the world.

They also didn't want to work hard to design the park and introduce Marvel elements, and they finally got results.

"It's a pity that Marvel Studios and those characters that are popular in the market, I always feel that the Marvel theme park is doing a lot."

In the office, the executive of Global Real Estate said.

"Continue to talk, we have other business cooperation with them, don't make the relationship stiff."

"Alas, I have a lot of resources and I don't have the ability to use it, so I don't want to do it." The executive mumbled and left.

But what Jeff Hill is thinking about is: When will Universal's own production department be able to produce sufficiently influential films.

But sigh and sigh, the days have to go on.

In the following week, Universal, Columbia, and Blue Butterfly successively unified the publicity direction of "Reunion", while on the other hand, the publicity work of "Pacific Rim" entered the stage of concentrated exposure first.

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