Chapter 1024： Universal eyeing the Marvel theme park

The sudden force after setting the tone quickly attracted the attention of those big studios, and although the studios such as Warner and Disney who were rejected first were slightly unhappy, they would not bother.

The money in the circle is inexhaustible, and the failure to negotiate business is not a reason to turn around. In particular, Mann Media is becoming more and more important, and it can bring more and more benefits to many people.

It can also be said that it is these benefits that make the upstream and downstream giants willing to release goodwill.

Of course, Liam's contacts with Universal and Sony did not come to an easy agreement.

For example, Universal thinks that it wants to share the copyright surrounding of the Hulk, then Marvel should give it all the distribution work of "Reunion", instead of involving another Sony to split the money. Similarly, Sony also feels that it is on its side. It is possible to free up the announcement period from December to January next year to put in a production of over 200 million, which is fully capable of eating.

But when it comes to the meaning of Mann Media specifically, the other person is the one who made the decision. After several rounds of negotiations, the proposal was killed, but the two parties initially accepted the conditions for joint distribution.

But then faced with the resource investment and return, as well as the difference in the proportion of each party's emphasis.

For example, after Universal could not win the exclusive agency distribution, it proposed to use the rights to use the theme park of Marvel heroes in exchange for sharing the copyright of the Hulk.

As for Sony, they are already very satisfied. After all, Marvel didn't want Spiderman to participate. Of course, the market economy of the two derivative characters is completely incomparable, and Universal knows this.

As for such additional terms, Liam couldn't decide, so he had to leave Universal Studios in a hurry to ask Lehman.

But in fact, if Lehman paid some attention to the news in his previous life, he would know that after the original time and space Disney bet on Marvel's bright future, the theme park of the same name authorized by Marvel's department was also held by Universal. An inducement directly led to a 16-year three-party transaction involving more than 30 billion yuan: after Disney acquired Fox Films and assisted Comcast to take a controlling stake in Sky Broadcasting, the largest pay-TV group in the European market, as a In exchange, Disney could potentially let Universal go.

This is also a coincidence.

Universal's theme park project does not have as many good IPs as Disney, and it is not as good as Disney in attracting tourists. In order to solve this phenomenon, it is natural to pay attention to the successful and development-worthy movie characters on the market. Compared with this one, Disney does not have such an urgent need, and Disney itself pays more attention to the development of its own existing copyrights, and naturally it does not care about Marvel, which has only begun to show its advantages.

In the face of such exchange terms, to be honest, Lehmann was quite tempted.

After all, don’t look at the theme park’s real estate projects relying on tourists, which can quickly stimulate the city’s domestic demand, expand the revenue diversity of the business, and improve a film company’s anti-risk protection in terms of political level and capital flow, etc., but ignore the advantages and look at the disadvantages. If so, Mann Media, which has no experience in real estate development or park management, really devotes itself to the development of theme parks, and the risks are sky-high.

Let's just put it this way, in case of accidentally encountering a life-threatening trouble, and being directly dragged down by the huge amount of negative reports, it is not impossible to establish a brand image that is gradually familiar to the audience.

For a media company that produces content and serves the public, this is undoubtedly fatal.

After thinking about it, in a short period of time, Lehmann will never touch the business expansion in the real estate field, so it is not impossible to authorize it to Universal. In this way, while selling a friendship to Universal's parent company Comcast, it also It can take back part of the copyright of the Hulk and derivative characters, and in turn get the authorized income of the future after the opening of the park.

In response, Ryman, who had initially made a decision, asked Liam what Universal's conditions were for the theme park licensing department of Marvel Heroes.

"If it is exclusively licensed, the traffic of the park will be used to share the profit of the tickets. If it is a franchise, it will probably earn 50 million to 100 million yuan per year." Liam did his homework in advance and quickly replied: " Warner Bros. handed over the right to use the Harry Potter theme park to Universal. Although the specific terms are kept confidential, according to market conditions, it is almost the same price. After all, Universal is responsible for the development and maintenance of the park. operational risk.”

"But isn't Warner regretting it?"

"Yeah, who knew that with less than 10 years of IP depth, it could stir such a huge market enthusiasm outside of film and television."

In April of this year, after the opening of the Harry Potter Park of Universal's Orlando theme park, according to the investigation by TEA and two statistical companies, Universal obtained Warner's information about Harry Potter in the competition with Disney in 2005. For a special franchise, the comparison of the flow of people after it opened in 2010 is very obvious.

In the second quarter financial report released by the Orlando theme park, you can also find that due to the influx of fans from all over the world, its reception in May and June increased by 47% year-on-year, and the entire ticket revenue increased by 100% At 17.5, Harry Potter is, unsurprisingly, the most critical booster in this chain of changes.

When the news came out, Disney, who was vaguely threatened as the king of theme parks, couldn't sit still, and quickly re-contacted Warner with the best sincerity, but Warner himself was also embarrassed.

The "Harry Potter" series of movies has achieved very dazzling and good results, and the peripheral income is indeed high. It is a veritable Warner's first IP gold mine. The total revenue in the past 10 years has already exceeded 18 billion, ranking in the IP revenue list. The ninth place, Warner Bros. certainly made good use of this IP to develop derivatives and conduct business cooperation, otherwise the box office and family entertainment part only accounted for less than one-third.

But Warner's business philosophy is similar to that of Mann Media. Even if it has its own toy production line and other commodity departments, most of them cooperate with Lego, Hasbro, and Mattel. The company's overall attitude is: pay more attention to movies~www.novelhall.com ~ Spend more time on making movies.

And what is Disney's business philosophy?

Disney defines itself as a comprehensive experience complex integrating parks, resorts and consumer products, but in the field of theme parks, Universal has been competing head-on with Disney.

Then why does Universal want to fight, but Warner doesn't?

Of course, Warner has its own reasons: improper management, in addition to playing movies, other inexperience, and no success, in the cruel fact, even if the various copyright-based management rights of "Harry Potter" are in Warner's hands , if there is no way to realize it, it can only be handed over to others to operate, anyway, you can still sit and collect money, although you will definitely not get a lot of profits.

You know, in 1998, on the eve of the "Harry Potter" series of books, Warner sold its theme park company Six Flags after thinking about it.

In 2001, Warner Bros.' physical stores were in trouble due to the downturn in the retail toy market environment. For this reason, they closed their 130 stores one after another...

These kinds of things basically run through the history of Warner Bros.

This is why Warner is so passive in the comprehensive IP expansion business - it's not that Warner doesn't want to do it, but that it has been losing money in the past. It is better to focus on the production of film and television content that is most convenient for you, and then support other fields to play. companies to cooperate with.

In other words, leave things to a more professional.

This is also a model that many companies that worry about cross-border will cause drag on their own business often play, no matter what industry in the world.

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