Chapter 1022： in preparation

September 19, Sunday.

Just when "Gone Lover" took the top spot with US$26.8 million in the second week and easily won two consecutive championships, it was finally surpassed by the romantic comedy "Gossip Project" starring Emma Stone and Amanda Bynes in the third week. .

Even so, the gap between the two is still not big. For the former, it will earn 18.2 million US dollars in the opening screen of 2,856 theaters, and the average single-venue per show is less than 6,400 US dollars; the latter will be shown in the third week. Under the relatively stable downward trend, also because of the low starting point, only 1752 US dollars were recorded in the third weekend, and it was unable to achieve three consecutive championships.

Of course, the North American box office of "Gone Lover", which has enjoyed two hot screening weekends, has reached 88.56 million, and the global box office has reached 192 million. If it does not take time to split the accounts, this project has already brought substance to Firefly. profit.

All of this, although there is definitely a big gap compared with those explosions that detonated the global box office market, but for David Fincher himself, "Gone Lover" has become his most popular one in the market. Department, and the investment risk and profit return have an excellent value for money, and many studios have begun to contact him frequently.

It is a pity that even if he and Firefly cooperated happily, he was unwilling to sign a guaranteed film contract in advance to continue working with Firefly, but made the script first.

Of course, for a director like him, there is enough room for two-way choices.

During the same time period, in the editing room of the Firefly Building, after many days of repeated fine-cutting, the filming materials for the entire "Reunification" were finally completed. With the opening and ending, it was a cinema version of about 146 minutes in total.

And people who know the storyline of "Infinite Legends" such as Lyman, Kevin, Ryan, etc., after confirming that the editing of the feature film is completed, directly pull up the senior management of Marvel Entertainment to test it internally several times to confirm the viewing threshold and entertainment. ****The parts of the mass market are well integrated, and Liam can contact the theater chain while applying for the final quotation and cooperative distribution proposal with the 5 major studios.

Of course, in fact, as early as the end of this year's Golden State Comic Con, the matter of finding a guaranteed publisher for the "Reunion" project has already begun, but because this matter is related to the entire follow-up development work, I have to be careful and consider the long-term. a little.

After all, for Mann Media, it is obviously not ideal to eat all the business of Marvel's project announcements by itself, not only in the face of discourses that the distribution methods are not so rich, the practicability is relatively narrow, and the theater line is scheduled. The power is not sharp enough and so on. It is even said that the distribution team of Blue Butterfly Pictures still has insufficient energy and manpower for such a huge publicity chain.

You must know that for studios of the level of Paramount and Warner, they will release at most one category A movie during the summer and Christmas at the same time. Otherwise, they will have to transfer staff and ignore the existing project process. .

What is this process?

Before the release, you need to make an appointment with the media for layouts, manuscripts, and film review columns; you need to go to places with dense traffic in various states and regions, such as stations, squares, pedestrian streets, etc., to hang huge posters; to complete the supply of audio and video products, Distribution matters; to prepare plans for authorized markets and offline markets; to negotiate with sponsors and brand implanters about publicity linkages...

After the release, there will only be more work that needs to be performed. It is necessary to guide the audience's enthusiasm for watching movies at all times, and to communicate with the theater chain to increase and decrease the movie...

Of course, Blue Butterfly Pictures has a lot of staff. After several years of development, including the overseas site team, there is no problem pulling a team of more than 1,200 people at the peak, but they have to track many existing projects.

After a lot of movies are drawn, it doesn't mean it's over.

The copyright operation of DVD, TV station and offline always requires energy to take care of.

Therefore, whether it is the current "Avengers 1" or the future projects like "Avengers 4", it is impossible to rely on one's own publicity channels to reach the original level, even if he has accumulated the director's reputation. It is also a weight that is relatively heavy on the scale.

However, if it is not enough to maintain the situation, it is simple and easy to win over allies, borrow other people's channels, resources, energy, and manpower to incubate projects, and get what they need.

For example, after Hasbro teamed up with Paramount to run the "Transformers" series, they still handed over the film and television adaptation rights of "Special Forces" to Paramount, just because people understand very rationally that their main battle strength is only in toys. One piece, I don't think "Transformers" has achieved a huge success in the box office market, because it has too much close relationship with them Similarly, they don't want to take huge risks into the unfamiliar field of production.

Of course, Marvel and Hasbro are still somewhat different. To take such an example, it just shows that the value of Marvel is enough for those big manufacturers to look at them.

Of course, it is impossible for outsiders to be very sure of whether "Reunion" will sell well until there is no real result, but according to the previous market performance, they are completely willing to come to discuss cooperation matters.

Whether it is Warner, Universal, Sony, or Disney, which is destined to be chased by Mann Media and biting its share of film and television, they all expressed their sincerity.

Schedules, cinema resources, publicity plans, any requirements can be mentioned.

In order to obtain a potentially very profitable business, everyone does not hesitate, but Marvel has been dragging the process of contact.

It is already mid-September, and there are only 3 months left before the screening schedule that Lehmann originally planned.

For "Reunion", the investment amount has reached 200 million, and the publicity scale invested in the early stage is destined to be no less than 100 million. For projects that want to enter the publicity concentration period as soon as possible, and hype the IP, it will take 3 months. Time is running out.

And the reason why Marvel has been holding off on making a statement is actually because everyone has no idea about the direction of cooperation.

"Reunion" only has so many distribution shares, who should I choose?

If you only choose one, it is feasible and feasible, but it is too generous, and the use of chips is not thorough enough, but if you want multiple co-issues, how to distribute them, and how to make all parties work together calmly

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