Chapter 1021： IP is really profitable, and the original is also the same

"Hollywood Legendary Director (

While the company's various projects were on the right development trajectory, Lehmann stayed in Burbank with relative ease.

Every day, apart from reading the newspaper of the day, sniffing the wind direction of Yingying City, is dealing with the later stage of "Reunion", and he doesn't need to run around.

A week later, in the editing room.

Early in the morning, Lehmann, who took over the position from Thomas, looked at the 170-minute re-cut material that had been confirmed, and quickly stared and refined it several times until he reached the cinematic feature of about 142 minutes that he wanted to control.

For a large production with a heavy proportion of special effects shots like this, the viewing time in the early two hours is strictly speaking a little more.

However, unlike "Watchmen", which took into account the issue of theater scheduling, the later team members such as Lehman, Kevin, Thomas and other team members were relatively well-planned for the entire content control, both taking into account The emphasis on the roles of each character also takes into account the atmosphere of the audience during the viewing process.

142 minutes, compared with the 100-minute duration of most feature films, it must be a bit of a disadvantage, but compared with the "Transformers" series and "Harry Potter" series, it is roughly maintained at the same latitude, that is, one theater is responsible for all. If "Reunion" is shown, it can be lined up for 5 games a day. Moreover, only two hours of narrative can make the transition of the Avengers team from encountering a crisis, assembling, and then fighting as smoothly as possible.

Compared with the big event in the comics, the New York War, there must be a lot of details missing, but for passers-by and even Marvel fans, there is no high threshold that cannot be understood.

In other words, having a production team that fully understands Marvel is such an advantage. Whether it's Kevin or Lyman, they have a good choice when it comes to taking care of the audience.

Obviously, Marvel's various projects are not only serving the overall "Infinite Legends" that will pave the way for the follow-up, but also relatively independent. I haven't seen the comics as a popcorn movie, but they can also meet the satisfaction of the combination of basic visual effects and stories. feel.

In my ears, the original album of "Gone Lover" is playing, and the paradoxical music can't sell a few copies. Of course, this project does not rely on copyright peripheral operations to make money.

If you really want to make money from copyright, you have to watch Despicable Me, which is about to be painted.

Like now, Perlman knocked on the door and walked in, reporting with a bit of joy: "Boss, we have dropped to 11th, and there is still some room for growth except overseas, and there is no screening potential anymore. It will be painted in North America in another week or two."

"If nothing else, the sales potential of the authorized market is not much. In fact, our sales of related derivatives have dropped by 90%. Hasbro finally put out a large order, and basically they will not stock up. According to their calculations, in the remaining three months in the future, the payment of 20 million yuan is enough to meet the market demand in the surrounding areas."

"Well, I certainly believe the judgment of these dealers with first-hand data. Anyway, the value created by "Despicable Me" has exceeded many people's imagination."

"Yeah." Perlman is also very happy. With the enrichment of Mann Media's licensing business, not only Iron Man, Captain America, Thor and other Marvel series have appeared, but they have always been biased, and almost no one at the top of the hierarchy is right. When he was involved in the animation field, Christopher McLeodandre, who left the Fox animation department, basically set up a mature production team by himself and came up with a high-quality IP.

For Perlman, his income is related to the performance created in licensing, and even the more film and television copyrights are accepted by audiences, the more his discourse status among upstream and downstream distributors and brand owners is also rising.

Now that he goes out, who doesn't take a high look.

Of course, Christopher McLeodandrei is not at a loss. If it weren't for the financial support of Mann Media and the channel resources used behind it, "Despicable Me" would not have been hatched. Moreover, he himself is the second shareholder of Lighting Entertainment. He is also the executive officer of the label. The better the project performance, the higher his income, and the most important thing is that there is no one who controls him like his mother-in-law.

Although Lehmann has always cared about the daily operations of Lighting and Entertainment, is it more confident to show his achievements?

"By the way, the day after tomorrow, Hasbro will settle the first increase, which is about 120 million yuan. Then, the subsequent remittance may slow down and become a monthly settlement. If it is related to finance, boss, please let me know as soon as possible. The company will follow up.”

As of today, in terms of box office, "Despicable Me" has earned 251.5 million in North America and 533.1 million in the world. It is not much worse than the current data, and at most there are changes in the last few decimal places. In addition, the authorized market has also created a revenue of 2.25 billion, initially deducting the cost of construction cost, transportation, labor, channel profit, dealer's shipping profit, etc., and even local taxes, lighting entertainment in derivatives The net profit of this block can be maintained at more than 430 million.

Not to mention the market thinking of long-term operation, follow-up sequels based on project development, as well as TV, streaming media on demand, shopping mall screens and other media, and then continue to sell in one or two rounds, and the trickle will continue to gather. The cost of getting up is pretty decent.

Therefore, in the entertainment sector, especially after the new millennium has encountered bandwidth upgrades, the arrival of the era of personal media, and the IP market brought by the role economy has become the tireless core pursuit of major studios.

"Despicable Me", an original animation with less than 70 million production costs, is it exaggerated to leverage the output value of nearly 3 billion?

A set of doll pillow toys is a few hundred dollars to make money from audience fans, is it exaggerated?

No, when Disney operates "Frozen" in the future, it will only rely on Elsa's same costume - a set of dress, leggings, magic cane and crown The price of US dollars, no In 2 months, more than 3 million pieces were sold, directly creating a net profit of 450 million US dollars. Yes, the net profit, just selling clothes, Disney will make money, and there is no need to calculate that point at the box office.

Compared to Disney, a child king who cuts his wallet, lighting entertainment clearly has a way to go.

Compared with the traditional studios like Lionsgate and Mubao, which still devote most of their energy to niche themes, lighting entertainment can be regarded as the height they desire.

However, the role economy is quite magical. Some people try their best to develop it, but they can't get it right. For example, there have been a lot of high-input and low-output IP projects in Hollywood, and even animations produced by Disney. Such examples ("Four-Eyed Chicken", "Tarzan"), some people do it casually, are gold mines, such as the squirrels in "Ice Age" and the minions in "Despicable Me".

And as long as it catches fire and becomes a hit, it's not ordinary.

Because IP is dead, it is not like superstars that will be replaced, and it is not like directors and screenwriters who suddenly can't find the feeling of engaging in film and television.

In other words, it preserves the inspiration that emerges to the greatest extent possible, and will be remembered by generations of audiences over time, as long as it has that kind of vitality.

Its iterative nature is smooth, and it can tenaciously adapt to changing aesthetic trends.

Like Batman, one version after another is made, but there are still many people who like it. It can change actors, directors, screenwriters and other production teams to adapt to the audience's taste. As long as it is there, it will always be profitable. possible.

And no matter how it changes, as long as the copyright is held, it can still be divided from various media.

Audiences always have spiritual needs.