Chapter 993： residual temperature

The release of the concept of the movie universe is not at all like what Kevin Feige understands, which will cause an earthquake in the production field like a meteorite falling from the sky. He is very confident, and also feels very promising, very tempting, but most studios just It was tossed aside and ignored.

In fact, Hollywood has always had some very traditional production thinking, and it can even be said to be contradictory. It is willing to try innovation and follow market scruples. Just like the failure of "Cut Throat Island", all production companies directly removed pirate scripts. , until Disney launched the alternative pirate theme "Pirates of the Caribbean" in order to promote its own park facilities, and it was successful. Everyone felt that it could not be copied and still denied the pirate drama.

The innovation is that they have never stopped supporting specific themes. Whether it is Warner Bros. or some small film companies, they produce a lot of independent works. The five affiliated labels of Searchlight and Focus are always there. Excavating the fresh blood in this area enables a large number of in-depth word-of-mouth literary films to pop up every year to fill the market.

From a split point of view, Hollywood is becoming more and more polarized now, that is, the amount of investment in blockbusters is getting higher and higher, and more and more careful; the investment in independent works is more and more, more and more generous, but the middle part , increasingly marginalized.

Of course, Lehmann is really going through this period of change and knows why the studio made such a choice. After all, from the perspective of the ratio of investment risk to return, although blockbusters require a lot of capital and the risks are high, once they make a profit, for independent works, the production budget is low, the risk is low, and there is nothing wrong with failure. The brand image is becoming more and more three-dimensional - movie fans will always pay for such high-quality works, even after ten or twenty years, it will not be out of date.

In other words, they are all taking financial risks. It is better to go to the 100 million quota for a budget project of 60 million. To put it bluntly, in the aspect of creating value and cost-effectiveness, the part of the middle quota is not too high, which seems very uneconomical.

Furthermore, the advantage of watching from the sidelines is that they can wait for Marvel to clear an executable road before they learn - the magic theme is hot, everyone's production focus is on magic, and if the movie universe can achieve results, it is nothing more than a skin-changing imitation , grasping or not grasping the essence.

After all, these big factories are still very thieves. Since Marvel has jumped out, it's okay to wait and see for a while.

In this way, the high-profile opening is indeed high-profile, but it is only high-profile in the fans' part, which can bring a different kind of attention to "The Avengers".

When the major portal websites published the reports of the Golden State Comic Con, the unexpected joy was that Marvel's surrounding areas promoted sales, sold a part of it more than usual, and made a little money...

"Boss, do you have any orders?"

The next afternoon, in the office of the Firefly Building, Lehmann called his assistant Mays, "Well, there are three small things you should take care of."

"One is Joseph's small adjustments to the administrative department and personnel promotions, I have read them all, and I agree with them all;

Second, let Liam release the news that "Avengers" is seeking a distributor;

Third, in terms of brand placement, there are some plans that I don’t agree with. You ask David to communicate with the sponsors more. It’s really not good. The sponsorship plan that is too abrupt will be abandoned. There is no need to delay the shooting of the entire project for this money , affecting the audience's perception. "

"Okay, boss."

Mace wrote it down, "By the way, boss, you just talked about sponsorship, Audi is planning to book an internal interview about the Iron Man series, do you want to come forward? After all, boss, you are the first director of one."

"Forget it, it's better for Kevin to come forward. He is the producer of the Marvel series of projects. Give him more exposure. I already have too much."

The assistant made a sound of "um", and after verifying the arrangement of some things repeatedly, he talked about the itinerary, "From last night to now, I have received several calls from brokerage companies, and they all want to chat with you. In addition, On the crew side, I need a trial installation, and I want you to see the effect."

"Then, you promised before that if a project is profitable at the box office, it will reward the relevant producers and distributors. President Liam has already reported the relevant plan, and the finance department needs your signature."

"Come on one by one, why are the people from the agency looking for me?" Lehmann wondered.

"Boss, "The Avengers" still needs a group of supporting roles (the waitress in the cafe, the clerk of SHIELD, etc.), and our project is very big, and we need a lot of behind-the-scenes people, they All want to pack the rest of the work and get involved."

Well, Lehmann was busy and confused for a while. It is strange for a brokerage company to not get involved in this kind of thing. Do they spare no effort to generate revenue and performance Then think about it, they are so active, isn’t it? Because Marvel is more and more powerful in the field of production, everyone wants to maintain a relationship and hug their thighs.

As mentioned earlier, the industrialization model of Hollywood can effectively reduce the operating expenses of the studio when there are no projects on weekdays. Filmmakers and departments manage this level, not the lowest level of art, make-up, props, or new interns.

However, a first-line project needs a lot of manpower from research to start-up. It is common to employ more than 2,000 behind-the-scenes personnel at its peak. Under the packaging system, as long as the brokerage company receives this kind of work, there is a lot of room for operation, and the budget flow can be drawn steadily.

Of course, Lehmann belongs to caa's A-level director, holds resources in his hand, and tries to avoid caa's dominance in his project, so after these people come to the door, they don't dare to ask for a lot of money, they basically take it out. Very sincere package plan.

While Lyman was busy with some trivial matters during the preparation of the "Avengers" project, Nolan carefully fastened his tie and got on the car to the Chinese Grand Theater.

After 7 months, spending 160 million US dollars, "Inception", which was announced and released in the early stage with 55 million dollars, is finally going to meet the fans.

On July 13, a small number of early-stage tickets were sold out in an instant, and people with high expectations walked out of their homes to witness this brain-burning sci-fi that was advertised as "multiple dreams".

In short, whether you can bring the rhythm and lead the trend depends on the effect of the first night...

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