Chapter 969： 28 Laws

The next morning, Lyman was still in bed, not wanting to get up.

Eva went to try the fittings early in the morning, and he was the only one left in the manor besides the housekeeper.

Moreover, in the past two weeks for filming, he was basically in a fast-paced state. When he left, laziness quickly took over his body.

But at 3 pm, he still had to go to the Oscar dinner.

Under the arrangement of the organizing committee as usual, Lehmann also saw Cameron, who no longer showed up after the roadshow.

"I thought you wouldn't come." Lyman joked.

"I know what you want to say, but I have a very good relationship with her. We are not enemies, we just haven't gotten through it together." Cameron still had a very calm face, but he quickly broke the defense.

in the interview area.

The reporters didn't care what Avatar would be like, all focused on his private parts.

"Do you still love her?"

"Have you seen her?"

"How do you feel now, seeing her nominated for Best Director and competing with you?"

The media were so excited that they kept asking questions.

Cameron thought he was mentally prepared and planned to give his heartfelt blessings, but when he encountered this, his face still fell.

He didn't answer a word, and left the reporter's siege on his own, followed by Lyman who wanted to laugh but couldn't laugh.

He can think of what headlines will be reported tomorrow: Katherine, the woman who makes Cameron sigh.

However, put it aside without sighing. Cameron and Catherine have a really good relationship. The two met in the hall and hugged kindly.

Of course, the outcome is doomed.

"Avatar" is too hot, some old antiques of the organizing committee naturally don't like movies with excellent box office and then go to the Olympics. Watching Catherine on stage to accept the award, Lehmann found Cameron applauding sincerely. , there is no trace of curse at all.

Also, for directors like them, the Olympic Award is no longer considered a gold medal.

Although the audience watching the live broadcast in front of the TV was surprised, "The Hurt Locker" catered to the recent mainstream anti-war trend - calling for the commander-in-chief to withdraw troops from Iraq, plus it was a positive propaganda for the army. This award is nothing.

Lehmann understands this, the 82nd Olympics is already very political, but Liam explained why the PR team is also a little surprised from another angle.

"Boss, don't you know? Fangfeng Entertainment, the producer of "The Hurt Locker", didn't spend any money on public relations at all, and they even made a joke about canvassing votes by mail. They didn't even want to spend the money for the banquet."

"To put it badly, in a business like Oscar, you don't even invest in the admission fee, how could those old antiques like it?"

"But its biggest advantage is that it caters to the political trend, and there are too many old-fashioned old white men among the judges - you know what I mean."

"That's not enough, I feel that our project has paved the way for orthodox movies like The Hurt Locker," Liam replied. Although it is only a guess, it can actually be analyzed.

"However, you just said that Summit Entertainment is very short of money. Is there a problem with their capital chain?"

"They are a small company that started out as an agency. Last year was bad. How could they have a better life? Boss, this is the tragedy of a small company, just like Lisman Films back in the day."

Liam saw that his boss was interested in Summit Entertainment, so he said a few more words, and Lehman gradually discovered that in the timeline influenced by him, not only Lionsgate's business has not made much progress, but Summit Entertainment relies on mining " The studio whose Twilight series was eventually acquired by Lionsgate was very cash-strapped—

In the past year or so after the stock market crash and reconstruction, their performance output has been greatly reduced. Even if they really want to try and make money from "The Hurt Locker", they will not spend any extra money on public relations - like Starring Jeremy Renner, the Hawkeye actor, also had to pay out of his own pocket to attend several critics' receptions. This should have been paid by the producer, and even the hotel pick-up and drop-off had to be arranged.

Moreover, even if "The Hurt Locker" wins the grand prize, the improvement for the actors is far less than the improvement for the director Catherine, but that's what Jeremy did. This guy has a good personality and doesn't care too much. He can be regarded as a relatively Buddha-natured person - Hawkeye's temperament is very suitable for him, and he won't compete for coffee.

With so many characters in a movie, there are always people who set off and sacrifice.

"Is that so? In a few days, you will collect a detailed top entertainment information and send it to me."

"Boss, are you interested in Summit Entertainment? But to be honest, this studio is not worth much, and its beneficial assets are wrapped in debt, and acquisitions are also troublesome. Their most valuable film library copyrights are not valuable either. many."

"Do you know Netflix?"

"Ok?"

......

It's no wonder Liam didn't understand. In fact, Pinnacle Entertainment did not have any results.

At this time, most of the film industry followed a theory, that is, the law of 28: the best-selling projects produce 80% of the studio's performance, and the mediocre 80% of the production can only contribute 80%. The output of 20% is often unable to pay back the cost, and it becomes an unprofitable inventory copyright.

The reason why the firefly rises so fast is because the law of 28 does not apply to it, the profit is more, the loss is less, the natural cash flow is getting bigger and bigger, and the assets are getting more and more.

However, the emergence and progress of the Internet has changed the status quo of the film industry, but it is not obvious at this time.

Many people have seen the rise of Netflix and the power of their independent creative projects, but they have ignored what the copyrights of old and bad films have brought to NetflixOpening Netflix's performance One of the interesting things about the report is that 80% of the squeezed inventory went to them, which is the same market as that 20% of the blockbusters.

Because of their push and broadcast system, the attention cost of a project has dropped sharply. In short, it is not what the audience wants to watch, but how Netflix makes the audience watch what.

In the era of big data, it can easily pinpoint a viewer's viewing preferences, and keep pushing similar movies to him. Someone is watching.

In other words, if it is a DVD release, you have to consider the cost of delivery, and worthless copies are a waste, but in Netflix's system, no matter how unpopular a movie is, it can't be searched and clicked for fun. This is traffic.

Lehmann has always thought about doing streaming media, but the time is not ripe and he has never tried it, but thinking about it, it is definitely not harmful to make arrangements in advance and save more film and television copyrights - at this time, it cannot create due income, and there is no future. .

Why did Sony take MGM's film library? Because they want to become the leader in the home audio and video market, they are now the first in terms of share; the time when Netflix took off was also the time when it broke up peacefully with Disney and turned to investing in production.

A very simple truth is that, to be a channel platform, the thickness of film and television copyrights is the lower limit of the platform, and the right to speak determines the upper limit of the platform's development. At this moment, Lehmann wants to keep the basic plate first...

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