Chapter 968： big hit

"Colombia and Firefly will push "Avatar" to win the double award?"

"Colombia executives commented: "Avatar" has done what 99.9% of the world's movies can't do, it has broadened the entire market, and pointed out the direction of future shooting, so why can't it win the Oscar? strangeness."

"Sci-fi movies are the embodiment of imagination, and imagination is the source of film progress. In other words, it's time for Oscar to face science-fiction themes."

Lyman, who was obsessed with filming, had to leave the crew and took a short vacation because of the arrival of the 82nd Academy Awards season.

First, on February 2, the organizing committee announced the nomination list.

Among them, although "Avatar" did not win an actor award, it did not miss the technical award and the final two awards - best director and best film.

Taking advantage of this topic, Columbia and Blue Butterfly obviously didn't miss the opportunity for hype. The new round of marketing and public relations is centered on whether "Avatar" will win the double prize, which quickly attracted the attention of the audience and fans. It has even become the information of the jury, selection staff and other public relations companies to discuss the trend.

And every audience who has watched "Avatar" also hopes that the movies they have seen and the movies they like will become miracle creators——

"It's like Titanic back then. The number one in film history, and then the grand prize, that makes sense, isn't it? The box office is so high, and it's still going up, in addition to giving it the grand prize, there's more to it. Who has such persuasive power?"

"Haha, "Avatar" doesn't have a single actor nominated. It feels like the organizing committee is satirizing that the main characters of the film are all performing with a mask, no, it can't be called a performance at all, they are CG fusion products, but I have to say that although I feel that "In the Cloud" and "The Hurt Locker" are both good movies, these masterpieces are unlucky to collide with "Avatar", and their influence is not an order of magnitude at all of."

"Am I the only one who cares if Katherine, the director of The Hurt Locker, is Cameron's ex-wife? It's interesting that these two compete together. I really want to see Cameron's expression at the dinner."

In fact, the heat of discussion on Yahoo is only one aspect of the film's influence, and forecasting agencies are also celebrating the coronation of "Avatar" in advance, just as Liam said on the phone: "In the face of absolute strength, everyone's expectations are welcome. "

But Lehman is not so optimistic. It's a frequent occurrence of Oscars. The old antiques seem to want to use this method to express their disjointed and unique reviews and highlight their professionalism.

After all, "Saving Private Ryan" was so bad back then. Before the selection, everyone expected it. After the selection, the audience was so angry that they cursed, and they couldn't change the established facts.

It's just that I can't reduce the popularity of "Avatar". It is now only one step away from surpassing "Titanic" to become the number one film in history. Fans and studios all over the world are watching it, and it has been hanging high. In Yahoo's hot search list, the box office is updated in real time.

Columbia office.

When Lyman talked about it, distribution president Gareth quickly understood Lyman's intentions, but he quickly said: "Don't worry, man. It doesn't matter if you don't get it, Avatar has already exceeded the box office. Our estimation range is over. Even if we win the grand prize, it is just another round of speculation, but it has enough attention now. When the profit margin is close to the upper limit, the more investment, the lower the rate of return. "

"But you are speaking from the perspective of return on investment. Have you considered the feelings of the main creators of the crew? Will they want us to actively publicize them to win awards and enrich their resumes?"

"No, do you think Cameron attaches great importance to the Olympics? In fact, after the nomination was announced, he didn't even call me, but I called me, and he said he wanted to be quiet for a while, It just died. As for those technical awards, it’s optional.”

"You mean we won't fight anymore?"

"Why don't we fight? It's just a PR that we don't need to put too much effort into. You see, we just mentioned the double prize and it caused a discussion. That's enough." Gareth looked like Very comfortable.

The fact is, the success of "Avatar", the second most profitable is Colombia, so their attitude towards Lehman has become more and more close recently.

"A business is done, we all have to look forward." Gareth was still cheerful.

"Yes, you are right."

Lehmann agreed that this cooperation can bring hundreds of millions of income to Colombia. Does that mean that he can inquire about their intentions and take advantage of the closeness of the relationship?

Lehman didn't hesitate, and asked, "Well, Gareth, what are your considerations about the little spider?"

"This..." Gareth suddenly had a headache: why did he talk about this again It's really hard to do.

"Is there any concern? Maybe we can solve it. Do we need to sit down and talk about many things?"

"Forget it, I'll just say it straight. Laiman, you also know that the little spider is already a very successful IP project for our company, and... I'm in charge of the distribution, and I'm not in charge of the project's production, you know. I mean? There are so many aspects to this kind of big project, it's not for one person to decide."

"I understand, I understand, but is there anyone interested in cooperating?"

"Of course, you may underestimate your own production capabilities, but our advantages are not bad, and many people tend to develop independently."

"I mean if, what should I do to impress those who hesitate?"

"It's hard, Lyman, will you give away the rights to Avatar or the Marvel project?"

"Uh..." Lehman thought for a while, "The relationship between the two is a bit different. I know that the development of Spider-Man seems to have reached a deadlock. You must understand the risk of restarting."

"Risk also often represents benefit."

Gareth was very busy, and Lehman was also very busy. Talking about this, knowing that Colombia still did not change his intentions, he took the initiative to leave.

In any case, until Colombia did not hit a wall, they were always confident, which is the premise of sitting at the negotiating table that Lehmann could not solve.

During this period, the trend of the Olympic Awards was always in favor of "Avatar", and even some stereotyped film critics had to admit the charm of "Avatar"-not to tell the story, but to find a new shooting direction. This kind of innovation can capture the hearts of audiences who go to the cinema to watch movies.

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