Chapter 959： The first step of the site system

In the early morning of winter in the capital, the outcropping sun could not dispel the chill of last night, and even the wind blowing straight into the neck.

At the Capital Airport, among the crowds of people who were ready to pick up or send people on the plane, Andrew, who had just parked his car and walked inside, was particularly eye-catching.

Although the locals don't take offense to white people, but when they see it, they can't help but take a second look.

However, Andrew, who used to be the site manager in the New York City area and is now in charge of the company's promotion in China, has long been accustomed to this kind of gaze, at least he thinks so, and it doesn't hinder his work anyway.

And the big boss is coming, and he has a lot of thoughts.

From the point of view of interests, he is also very eager to let his boss see his efforts or the progress of the site. Furthermore, he believes that he has contributed a lot in promoting the "Pacific Rim" project, and the credit lies in that.

After all, in these days in China, with the opportunity to show his talents, his results are not bad.

To sum up, the site team has completed the construction, and implemented the company's rules and regulations for promotion and distribution, and localized it. The power is initially recognized. This gave Andrew a great sense of accomplishment.

And not only did he establish a system, he also spent a lot of effort to win the US distribution rights of "October Siege". It is a little regrettable that Bernard did not agree with the account-sharing model and asked for a buyout. I don't know if the $2.2 million will recover the cost.

However, considering that Firefly has no foundation, it is necessary to win the trust of others to open up the situation. The boss and others are very supportive of this autonomy, and they are not worried about the decision being rejected——

Andrew had a chat with the big boss, Lehmann, when they were handed over one after another in December last year.

In the office that day, the work direction I talked about also included the issue of the release of Chinese movies, because the big boss wanted to establish a cooperative relationship of mutual assistance and bound interests, so we could not just walk in, of course, also To help some people go out, this is slightly different from local distribution in the United States, but it is the one thing that can win the favor of Chinese filmmakers the most.

Do you think there are barriers for others to enter the Chinese market, and there is no barrier for Chinese-language films to enter other regional markets?

According to Andrew's survey, Chinese-language films are only very influential in Asia, and also have great promotion channels in some European countries such as France and Italy, but in the United States, they are frequently hindered. In the early years, Miramax's Some behaviors also made the image of American studios bad--pressing prices and cutting shares (all of which were done when signing contracts, which is also the source of the setting of Chapter 1).

An even more disgusting thing happened when Director Zhang's "Hero" was released. At that time, the film sold very well in Asia. After Weinstein saw a business opportunity, he took the initiative to compete with Columbia and other manufacturers for the distribution rights in the United States, and then In the outcry session, the price was higher, allowing Colombia to withdraw voluntarily.

As a result, when they returned, Weinstein turned his face and refused to accept the account, and re-quoted, and the amount was very low.

It happened suddenly - the Miramax family was the only American publisher who was still in the mainland at the time, and if it was dragged to "Heroes", it would definitely not be Miramax who suffered the loss. After the release of "Hero" in the United States, there was another problem with the related profit sharing. First, the box office was concealed, and then there was a disagreement about whether the total box office or net profit should be split, which caused Director Zhang to suffer a loss again and was awarded an award. class.

Furthermore, this kind of lawsuit with entanglement of interests can easily lead to a deadlock, and it is very troublesome. Miramax, who occupies a good location, is not afraid at all. Playing traps is called a smooth one.

It was also after this incident that many manufacturers were unwilling to deal with American studios. Who is disgusting? This also shows that Columbia, who is more sincere, stands out, and has almost become the general agent of Chinese-language films in the United States.

Although Colombia's direct distribution profit is not much (since kung fu films are not behind, Chinese films have nothing to do in the United States), but there are more hidden benefits, such as more indicators for Colombia, and more convenience in scheduling. China Film is not bad at playing this trick.

One after another, in this era when the split is only 13%, and China Film does not participate in the publicity model—meaning that the publicity expenses of American films in China, if you want to pay, you can, China Film will not bear it, while in Hollywood, the publicity costs Usually, the producers and distributors will reach a consensus on how much money to spend or what means to use to hype, which is basically discussed first and then implemented. All the expenses in the promotion process have their own share.

This is also a factor that US studios are not enthusiastic about the Chinese market. Like Marvel at the beginning, the basic propaganda of the main creators flew all over Europe, and they did not come to China because it was not worth it. Even "Harry Potter" is in China. They would rather send a Chinese to lead the team, which shows their attitude. In this comparison, Chinese filmmakers prefer Colombia.

But now, under Lehmann's strategy, most of the films that Firefly can be introduced to are all out of their own pockets to cooperate with the action, and the appearance of the main creator is more commonplace, so that Firefly has gradually established a certain foundation in China—— In another time and space, Disney's acquisition of Marvel, and then slowly starting to embrace the huge rewards of China, is proof.

In other words, Ryman knows what makes people comfortable, so he doesn't miss the opportunity to bet early.

Therefore, Andrew was personally instructed to participate in the US distribution of a part of Chinese-language films every year, and it is also very important to expand the influence of this part.

To this end, Lehman also gave him some suggestions, such as prioritizing costumes and movements, prioritizing works by major directors such as Zhang (National Teacher), Chen (Kai Ge), and Chen (Ke Xin), and prioritizing literary and artistic works with good reputation and depth These three priority screening regulations.

These are all the experiences that Lehmann heard and summed up in the industry in his last life. The number of Chinese-language films exported to the United States is already small, and even fewer can produce results. If you want to spend less money, you can choose according to these three categories.

It was also because of the big boss's order that Andrew watched "October Siege" - a costume action film, the subject matter was right; the shooting team and producer brought together top talents from Hong Kong Island and the mainland, and the people were right; The box office of the painting is not low, the reputation is good, and the quality is considered to be able to play in the same type of themes.

So, Andrew beat Columbia when he asked for the price, and offered $2.2 million to win the US distribution rights of the film. Although he had no confidence in returning the money, at least he did it according to the boss's requirements. Yes, only gong, not over...

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