Chapter 958： All parties are surging

While Lyman was still flying in the sky, China Film was busy.

One is the promotion of "Avatar"; the other is about co-production.

For the latter, after the film-buying team came back, they reported the specific process and attached a proposal for cooperation. Several film-buying staff discussed Firefly's strength and rise in Hollywood in general. Firefly's production ability is quite recognized.

Of course, Director Han was a little confused, and the more he listened, the more suspicious he became. He often dealt with studios in various countries, and he was deeply touched by the words "no profit can't afford to be too early". After all, there are many co-productions The projects are all actively promoted by China Film. In turn, does anyone really abide by those rigid terms and feel that they are not at a disadvantage?

However, after careful inquiries, Director Han learned that Firefly had been tossing around in the North American market, but now he wants to engage in film market business between overseas regions, and the channels are not perfect. Knowing this, Director Han can also Understanding Firefly's initiative to come to the door also made him begin to seriously examine the so-called co-production.

After reading it over and over several times, Director Han's heart gradually became warm.

The main reason is that the co-production of special effects blockbusters has never been facilitated by China Film. This can be regarded as a kind of political achievement, and looking at the attitude of Firefly and the words of several employees, it has also guaranteed the real capital investment of both parties, which is impossible. It's a game of tickets - success or failure is another matter. Now that he knows the other party's purpose and shows such goodwill, Director Han has the idea of ​​implementing the co-production.

After all, how to shoot special effects blockbusters, there are too few talents with experience in this area, and there is an opportunity to continue to steal teachers, which is definitely good for the factoryization of the mainland film industry.

For this reason, when the Spring Festival was approaching, he was actively running, and he held several meetings on "joint production with Firefly Pictures" in succession. While reaching an internal consensus, preparations were intensive.

Although at the meeting, many people also raised a lot of hidden dangers: for example, whether they will not adapt to the environment, cultural barriers, and make jokes; whether the other party is really determined to co-produce, and don't regret it when the time comes.

But if I don't seize the opportunity, I'm sure I won't be able to get out of this step. With Director Han's thought that even if he is a model of co-production, he will let other studios see the effect, all this has been suppressed.

Of course, not only Firefly will take advantage of this, but Factory Manager Han also understands it very well.

In order to gain the initiative, he began to encourage mainland private film companies to participate in the investment. Because of the nature of China Film, it means that they are very delicate. For a while, before the firefly arrived, the co-production matter became the focus of many people.

Inside Huayi Brothers.

Comrade Xiao Wang was sitting on the sofa, watching Comrade Lao Wang staring at a document in his hand, thoughtfully.

"Is there something wrong with calling me here?" Comrade Xiao Wang asked.

"China Film has a co-production project that I want to promote..." Comrade Lao Wang explained the whole process, and at the end, he added, "I think it's very interesting."

"How much does it cost to co-produce a blockbuster?"

"It's not clear, but," Comrade Lao Wang glanced at the industry information he collected for the first time - the documents, about Mann Media's business development, production projects, and Lehman's personal resume made him very impressed. heart.

Nothing else, 8 of the 10 projects made a profit, 1 kept the capital and 1 made a small loss. The success rate of over 80% is really hard to think about. This is also the strongest means for the rapid rise of this studio. ——Huayi himself started his business with Director Feng, how can he not know the role of a guaranteed director to the studio.

In other words, high rate of return, high cash flow, and high output are really rare for the film industry. As long as you have this production record, you will be admired wherever you go.

In fact, Comrade Pharaoh's current conception of the company's layout and situation is very strange.

In 2009, the total box office of Chinese films was only 100 million yuan. Huayi Brothers successfully went public with the momentum of first performance and became the pioneer of private film companies in the Mainland. What's wrong with finding out that you have all this money, you have to make a movie?

Then there is the "de-filmization" ridiculed by many writers, actively avoiding the risks of the film market.

Although they have also been producing, the shift in focus has already led to their embarrassment later on.

Let’s put it this way, Disney’s capital operation model is so mature, and everyone actively embraces the film industry and still operates the film as a leading industry, which is enough to see Huayi’s short-sightedness.

In fact, it is of course right to use capital advantages to deploy upstream and downstream industries. Many studios have done this after they got rich, but no one really wants to "de-filmize" the problem.

Although there is great uncertainty compared to the film market, the extremely high rate of return brought by capital investment can easily make people fascinated by it. Filming is much faster, but the value of entertainment IP cannot be summed up only by box office data.

Without a movie, who knows your Huayi? No MoviesWho goes to Disneyland?

Of course, Huayi in 2010 is not outrageous. After Comrade Wang got the news, although he first thought about whether he could vigorously hype up the stock price after participating in the investment - Sino-US co-production of commercial blockbusters is definitely a good thing News, but there are also serious assessments of the various matters here.

Comrade Lao Wang even vaguely noticed that Firefly would be very serious about shooting, because it has a demand - thinking from the perspective of industrial layout, if Firefly wants to vigorously develop overseas markets in the next step, it will be inseparable from the strong channel dealers in various places. Among them, China Film is one of the largest channel distributors in Asia. After all, Huayi's own film distribution relies on China Film's deployment, and he himself has a very good relationship with the director of Han.

The sudden invitation made him feel alive, but the only entry point was in harmony, what else could Huayi provide besides funds?

After careful consideration, Comrade Lao Wang noticed another point, that is, the rigid rule of co-production, that is, foreign actors should not exceed 2/3, which means that the number of Chinese local entertainers should exceed 1/3 of the actor team. .

And from the trends we have grasped, we can also know that China Film also attaches great importance to this project, and at the same time, China Film does not cultivate artists.

Lao Wang's plan is not complicated. First of all, it is to cooperate actively. Because it is a joint production, China Film will definitely not hesitate to invest the best resources in order to focus on typical models, so that Firefly can feel sincerity and attract other foreign businessmen.

After Pharaoh's instinctive premonition, some things can be done in advance...

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