Chapter 878： The peak has passed, it is no longer novel

"Thinkers are too much."

"Still fun, Ben Stiller is too funny."

"Yes, I came to see him."

"Am I the only one who thinks that the first one is not as exciting?"

"Part of the trick-or-treating plot is a bit unacceptable, but overall it's not bad."

"..."

There was a little disappointment in the voices of the audience's discussion at the end. Liam thought it was just an example of fans who couldn't bear to see loud and spoof comedy, but he didn't think that the screening trend of the second part was really not so optimistic.

Judging from the spot-check survey of real-time movie viewers, 83% of the audience gave a positive rating of b or above, which is a pass line, which seems to have performed well. . starter

Analysis, analysis, but the museum series has encountered the same troubles as many sequels, that is, the originality of the first part looks novel, and after the second part continues the blockbuster elements of the previous work, it is easy to fall into "conventional", "looking awkward" "Wait for the evaluation.

In other words, when "fresh" is no longer "fresh", it means that the peak has passed. This is like fighting monsters to upgrade the text. Frequently changing the map but changing the soup but not the medicine will definitely be criticized, although it is well written. Some readers follow, but it may be reluctant to introduce more follow-up.

The same goes for Museum 2.

On the first day of its release on the 16th, 3,300 theaters opened, with nearly 4,950 screens, but a single-day revenue of only 14.3 million US dollars. Although this is already the best result on the first day of the spring in January, it is basically the same as Madagascar a few years ago. It's the same, and compared to the $12.1 million single-day box office of the first movie of Night at the Museum, it's 2.2 million more.

But you must know that the sequel can accumulate the popularity of the previous work, and the box office increase of less than 17% is worse than that of many popular sequels.

To convert it again, the first film cost 120 million production costs, and the second film rose to 150 million, with more rental scenes and a stronger star lineup, such as Amy Adams, Hank Azaria, Steve The increase produced by the addition of comedians such as Coogan is not enough to see to the naked eye, at least it is 16 million US dollars less than Liam's expected first day, which is 1.7 million US dollars.

Don't underestimate this box office, it symbolizes the height it should be, and means the instability of the follow-up trend.

Not to mention, after the first day of release, the media comprehensive review of Museum 2 was only 44 points, which was much lower than the 57 points of the first film. Of course, as a comedy work, the score is low and the reputation is not strong enough, but the circle is in full swing. Qian Fengfeng will not be restrained because of these harsh comments, at most, he will be affected and lower the expectations of everyone in the company for his supposedly more successful results.

Sure enough, after the first weekend, although Museum 2 easily reached the top, the average three-day occupancy rate also reached 74%, smashing the highest box office of 50.3 million in the entire January schedule, and a single museum of 15,242 US dollars, but Rotten Tomatoes only gave it a measly 54% freshness, and there is no doubt that the beginning is rotten.

Even the New York Post, which was highly praised at the time, shook his head and regretted, "Although the Night at the Museum 2 is only 105 minutes, it seems to have been shown for several days and nights. During this period, I looked at the watch many times and couldn't wait to leave, because the film did not find it at all. The book of comedy, children may like it very much, and even learn a little bit of historical knowledge, but it is really a superfluous sequel."

There are a lot of bad voices, not without positive comments, but very few. It may be that the public relations company hired by Blue Butterfly Pictures is helping to guide the image of the film, but compared to this, in the bad era, the museum is the second best. It's not the worst on the schedule, but on the contrary, the results are the best and the audience is the most satisfied, which is ironic.

Like the gangster rap, whose performance was high and low, the next week, under the joint strangulation of Firefly and Lionsgate, it fell directly by 53%, and only recorded 11.66 million, ranking third on the weekly list, and the attendance rate was far below expectations. , profit margins shrink instantly.

Lionsgate’s new film Bloody Valentine’s Day received 21.91 million, with a favorable rating of 39%, maintaining the low-cost horror film’s terrifying gimmick and vulgar plot, but the scale is quite large and the **** excitement is astonishing. , so that the audience who can see this kind of blood horror is visually full.

According to this result, shooting the series is on the agenda again, and Lionsgate's new year's work has also shown momentum. Genius one second to remember 噺バ一Chinese m.x/8/1/z/w.c/o/m/

As a result, contrary to the criticism, this week, after several new films were added to the film market, it can be said that it fell into a virtuous circle, calling on many audiences to enter the theater.

Let’s put it this way, the total box office of the top 12 films this week was 168 million US dollars, which was 31.6% more than last week. The major part is the museum. This is also the best single-week performance since January, which is 100% higher than the same period last year. 9 out of 10.

After the slightly less than expected first week, Museum 2 immediately ushered in the weekend schedule from the 23rd to the 25th, joining the new battles launched by Sony and Warner.

Speaking of which, Museum 2 is indeed not that eye-catching, but it is also a popular sequel. The reputation is bad, and the background is also there.

Lyman didn't know if he was underestimated and thought it was a good challenge. Underworld 3: The Rise of the Wolf Clan crashed in directly. Before the screening, director Patrick Tatepoulos even swore that he could take over the position of Museum 2. .

But the funny thing is that this series has always been a second-tier special effect film. The two films released in 2003 and 2006 only allowed Sony Columbia Pictures to taste the benefits of grasping the cost performance and tightly control the scale of investment.

You know, Underworld 3 only cost 35 million. Is that an order of magnitude?

Even if the first week has passed, the film has landed in 1,500 theaters and 2,942 screens, and recovered US$8.05 million in a single day, which is only 2.15 million less than the previous film. ten thousand.

Coupled with the change of the lineup that the director thought, replacing the heroine Kate Beckinsale with a younger Lola Mitra will allow the audience to generate new ideas, activate the market, and explode, but the truth is It proves that they think too much, and the fans don't buy it.

Even if Mitra's figure is not much inferior to Kate, it doesn't give face. The film's favorable rating is only 40%, and it is also classified as a bad movie. In the end, it won 20.7 million in the first week, which is also down 29% from the previous film. , the data of 7,036 US dollars in a single hall is the worst in the series, and the entire main creator dared not brag about how to and so on during the promotion period.

The most difficult thing is the heroine Laura Mitra. The actress who debuted as the "Laura" model is not a big hit in the film industry, but she is still active. I am low-key, restrained, and practical. A supporting role, but nothing goes wrong.

As a result, due to the replacement of Underworld 3, it was first boycotted by Kate Beckinsale's fans. After the release, the audience complained that she didn't have Beckinsale's beautiful and seductive legs in leather pants. I couldn't even see this. What can I see, it can be said to be old and unlucky.

Her popularity did not improve, and it was also said to be a poor imitation, losing the essence of the film. A **** pot was accidentally hit on her head, covering up the missteps of the management and the core team such as directors and producers during the preparation of the crew.

In this way, even the biggest threat did not show a good record. Museum 2 successfully maintained the first place on the list. Even if it fell by 45% in the next week, it earned 27.66 million US dollars in three days over the weekend. It is still two consecutive championships. The box office was 92.16 million, overseas 47.38 million, and the total score was 139 million. As for Warner's new work, it has become the laughing stock of everyone...

: . : m.x