Chapter 842： The Flaws of the Captain America Project

On June 27th, another weekend came. "The Incredible Hulk" fell by 37% this week, and the next week's account was 36.87 million, ranking third, and the first on the weekly list was "Robot Wall-E", which was newly added to the battlefield. "take away.

It can be said that this high-scoring animation is enough to be selected as one of the top three Disney animated films at the box office. It earned US$62.4 million in the first week, which is even more popular than the previous hit "Kung Fu Panda", and the cost is lower. The summer slump of Prince Spin's poor screening.

Moreover, it has also aroused widespread applause from audiences and film critics. The IMDB score is as high as 9.3. Among them, the Los Angeles Times commented: "There is no doubt about the perfect start, and the animation produced by Disney is still so guaranteed."

Ranked second is the action film "Assassin League" produced by Universal Pictures in the same time period. The R-rated action film starring James McAvoy and Angelina Jolie earned 51 million in the first week.

Under the leadership of these two works, the North American film market reached a total of 180 million US dollars last week, a 30% increase over the same period last year...

Kevin Feige put down last week's market report with some regret and said: "If you sit on the weekly list for another week, you should be able to attract more audiences. These two movies are too appealing, and the market focus has been shifted. Well, it's not good news for The Incredible Hulk."

"I'm very satisfied." Lyman laughed.

After 10 days of release, North America has accumulated 103 million. This kind of box office performance is not satisfactory compared to the previous global total of less than 263 million. You can't expect Hulk to be more popular than Iron Man, as long as there is no deficit in the bill.

"However," Kevin took out the overseas promotion information sent back by Universal, "The Incredible Hulk is still a hit in Asia, and the audiences in South Korea and Hong Kong are quite satisfied, but in the English-speaking region, the results are average."

"It's normal, these regions are used to watching blockbusters and Super British, "The Incredible Hulk" is not particularly exciting, and it doesn't have any outstanding appeal, but for some places, their local movies are too weak, so they will naturally like high school. Invest in blockbuster movies with high special effects.

This is like spending money to buy enjoyment, why not choose the one that can satisfy your eyeballs better?

Marvel Entertainment must manage the Asian market well. I have a hunch that the people there will bring us amazing returns. "

"We have already attached great importance to it. We give priority to the communication and screening work every time. During the screening period, we also let the main creator lead the team to make a trip. Ordinary movies don't fly that far."

"It's not enough, and the level of attention needs to be raised."

......

In North America, the extent of the market that Marvel can develop is what Lehman is least worried about, because a considerable proportion of the younger generation of people here have been exposed to comic culture, whether it is DC, Marvel, or the dark horse comic industry. Can be transformed into each other, except for some core powders who recognize death.

In other words, Marvel movies still have the advantages of publicity and movie viewing in the North American screening days, and everyone is willing to cheer for their favorite animated characters, buy and buy peripherals, but other regions may not have such soil. It is necessary to make more efforts and resources to cultivate and invest.

Of course, the overseas market is too deep, and special attention should be paid to local forces in the region, and the division of interests should not be too concerned.

For example, China Film in the Mainland has absolute power to introduce overseas films. Whether it can enter the mainland market or not depends entirely on its intentions. If it cannot get along well with China Film, then the resources that can be obtained will be difficult to say.

Therefore, in these years, whether it is a work produced by Firefly or a work produced by Marvel, as long as China Film has a demand for re-editing or proposes any promotional activities, Lehman will basically not refuse.

This kind of goodwill is very effective and needs to be maintained for a long time, or even directly designated as the best overseas partner.

A few days later, the writing team convened by Kevin came up with the first finalized version of Captain America.

Lehman looked at it and frowned, "What is the creative idea?"

"The main theme of patriotism. Steve Ross was during World War II. In order to increase the source of troops, the exposure of the corresponding propaganda theme increased greatly, and then he created the cartoon image of Captain America. At first, it was just to support the idea of ​​​​the White House recruiting. Therefore, it is impossible to write this way. Okay? He's one of the rare heros, or idols, with a perfect image."

"I know, I've read the comics, I just think there's something wrong with the plot design."

"Is there a problem? It basically restores the growth process of the US team, just a little artistic reprocessing."

"The layout is too small, and the main theme is of course correct, but why is it an American patriotic idea that can't be raised to the level of people in other regions who can feel the patriotic feelings in it?"

"Captain America" ​​is not eye-catching at the box office, and it is completely closed to the geo-cultural.

why?

Just to give an example, the uniforms of the US team in the first half of the film are quite normal, and the star flag is printed directly in the second half, which is a bit deliberate - the flag element is not bad, and it can quite please the American audience, but there is a shield. Enough is enough, it is said that there is a problem with the aesthetics of the dress in terms of perception, and it is silly to look at it.

The other is the unnecessary branch line, which was promoted as an idol everywhere. It is a bit ironic. The irony in the patriotic film is unnecessary, and it is disgusting for the patriotic blood that was originally instigated. In addition to exporting one of the three giants of the Avengers, this film buried Foreshadowings such as Rubik's Cube and his friend Bucky were originally used to promote patriotism.

It can be said that the spirit conveyed by the role of the US team is in line with the mainstream expectations of the times - blood, patriotism, integrity and courage, and not shrinking in the face of bullying.

When the grenade was thrown into the crowd, the other soldiers fled, only Steve put the grenade under him regardless of the danger to give the others a chance to escape.

This scene was seen by the doctor, so he chose the weak Steve to inject serum among a group of strong candidates, not because of how powerful he is, but because he is kind and courageous - volunteer Participating in human experiments requires extraordinary courage and dedication.

Furthermore, the side effect of the serum is to amplify the negative darkness, and the US team can survive, and the success of the experiment is also based on this...

"This part of the train was changed to lack of intelligence, and the military made a mistake in estimating the enemy's power; the whole has a tragic dramatic effect, and the entertainment part is reduced..."

"Captain America", like "The Incredible Hulk", has flaws in the plot design, and Lehman also modified it on this basis to try to make the audience's viewing experience better.

After all, the part that later audiences complained the most was the part he needed to improve, such as being a dancer by the government, although it was indeed consistent with the idea of ​​​​the character creation, but there was no need to show it in the film, which made people unhappy.

Relatively speaking, because of the intuitive performance of the two films "Iron Man" and "The Incredible Hulk" in the market, Kevin still maintained a consistent fast pace in "Captain America" ​​and the emotional scenes with Peggy were partially vague This design is correct.

But in general, it is still a bit taken for granted. Even if it is a popcorn movie, there should be differences. You cannot blindly copy the successful elements. You need to take into account the audience's fatigue of the corresponding subject matter There is Lehmann. More professional directors pressed down, and the script was quickly beaten back to improve some areas.

"Two things," Lehman continued: "One is to let out the wind and choose actors for the "Captain America" ​​project, and the other is to invite more capable directors in the industry. Of course, our works do not need a big director, nor do we First-line actors are needed, and the budget needs to be controlled.”

"Yeah." Kevin nodded.

He is now increasingly convinced that the market appeal of Marvel itself is no longer superstitious and there are more gimmicks than the popularity of Marvel itself.

Like the previous life, Marvel executives also plan to invite Will Smith to play Captain America. Is this conceivable?

Not Hewell, he is indeed a good actor, but not suitable for Captain America.

After Kevin left, Lyman began to immerse himself in the backlog of official business.

Recently, I have mainly focused on the development of "Iron Man" and the "Invincible Hulk" project, but several projects that Firefly is shooting cannot be ignored...