Chapter 841： who is not a genius

"It shouldn't be a problem to drive "Kung Fu Panda" to the top of the next week's list in the first week, right?"

in the office.

Kevin asked Xiang Liam, "I heard that this cartoon is also very popular overseas. Jeffrey Katzenberg is still very good, and he has discovered another blockbuster. I just passed a doll store and saw a panda. A Bao is very popular, and the older audience also likes it, and the sales are good."

"If it's just the box office, that's fine. If it's the derivatives week's best-selling list, it won't be as good," Liam replied.

After all, the overseas revenue of the "Kung Fu Panda" series, especially in the Mainland, is more profitable than DreamWorks' ace "Shrek" series, and Paramount, the distributor, has made a profit - not to mention other things, the film has accumulated worldwide in two weeks. It has passed 270 million, and there is no trend of falling and plummeting at all. It is quite stable. According to this trend, the global 600 million is sure.

And cartoons are also the darling of the licensing market. According to the toy sales expected by The Hollywood Reporter, this animated film sold 372,000 sets in the first week and earned 62.5 million in revenue, and it can also sell 310,000 sets in the next week. , the two-week revenue is as high as 114.58 million US dollars, such a hot market performance is definitely not comparable to the Hulk, that is, the peak Iron Man, can fight against it.

"What's going on at Universal?"

Lehman on the side replied: "Starting next Friday, The Incredible Hulk will be shown in 54 regions including Britain, France, Germany and Austria. The mainland and Japan will depend on how their local distributors arrange it, which may lag a little bit. Related promotion And empowered to work, they are more motivated than us, don't worry about their lack of effort, there will be no problem."

Several powerful countries in Asia have local film protection policies. Although the global market has opened up, they still have to abide by the rules.

But in general, the situation of "The Incredible Hulk" is still much stronger than that of the previous life, but it is only attractive to passers-by. Mark Ruffalo is not as strong as Robert Downey Jr. This is the actor's personal charm blessing. Bar.

After all, these two movies are standard popcorn movies, but the rhythm of "Iron Man" is smoother, and the viewing experience is slightly better, not much better.

And the reason why there is such a big gap between the two films around the market is that fans play very little role in it, and it all depends on the attitude of mainstream moviegoers.

Obviously, everyone prefers the Iron Man played by Downey, which is why the first brother of Marvel will really be Iron Man in the future. It is true that the market results will not lie. It is clear at a glance who the audience likes. Correspondingly, the direct reason why some characters have less drama is that the audience does not buy it.

Similar adjustments are easy for Marvel, and they decide who the script focuses on anyway.

......

Monday, June 16.

Lyman got up early in the morning and got the news of "The Incredible Hulk" from Kevin, who was excited to call to report the news, without any accident.

After all, the two-day total of 40.65 million US dollars at the box office, unless there is a big dive on Sunday, how can we win the weekly championship.

You know, there are so many blockbusters released in this year's summer season. Those who have pulled over and those that have not been pulled over have all reached the top. It's really not worth mentioning.

Of course, also because the release of "The Incredible Hulk" did not cause a very crushing box office situation, it only ranked first in the weekend box office list with 58.53 million US dollars, so other films did not fall much, like the second place. "Kung Fu Panda" also took in $34.32 million, a drop of only 38 percent from last week, with little impact.

The other is that "Iron Man" fell to the seventh place after five weeks of release. Last week, it recorded 5.13 million, with a total of 313 million in North America and 608 million in the world. It became the first domestic box office this year to exceed 300 million, and at the same time, the global box office exceeded 600 million. movie of.

As for Disney's masterpiece "Prince Caspian", the results were still bleak. After falling by 46% again, it almost fell out of the top ten, with only 3 million in the account, and a total of 131.7 million in North America.

Go to the company.

Seeing Kevin, who was a little excited, Lehman smiled and said, "With more than 58 million in the first week, the North American placement should exceed 250 million. If you can get this much overseas, you will have no worries."

"Compared to this, I think Iron Man's breaking 600 million makes me even more happy. By the way, is DVD burning also on the agenda?"

"It will take about a week, anyway, those channel dealers will not miss it after "Iron Man" is drawn."

"Yes."

Kevin was happier.

He can get dividends from the movie series produced by Marvel, but it is not a direct account, but the growth of project performance. Although the overall proportion of options and bonuses he received is not high, if the income is big, it will be a fortune. A very considerable income, not to mention the rise of his status in the industry, has always been an aphrodisiac for a person like him.

Like this year, his annual salary + rewards should exceed 40 million US dollars, which is also the average income of a small group of people at the top of the pyramid among the Hollywood management.

......

"Nate, how can you be so negative?"

In the room, my uncle couldn't help but lose his temper at M-Nate Shyamalan, who was drunk and groggy and didn't care about his work at all.

Their family is all involved in medical care, and they are not short of money. The only director in the family was trained by them. This guy made his first feature film work, and his family paid him to prepare the crew.

"I can't make movies anymore." Shyamalan lay on the sofa and began to doubt life.

He studied hard since he was a child. At the age of eight, he decided to be a director after watching Spielberg's "Indiana Jones" in the cinema.

His father supported him and bought him a camera. By the age of fifteen, he had already shot forty-five short films, an average of six a year. During this period, he also wrote dozens of screenplays, bringing out inspirational ideas in his life. All recorded.

In 1999, at the age of 29, he won more than 600 million US dollars worldwide with a "Sixth Sense", and won 7 Oscar nominations including best picture at the 72nd Academy Awards, including best director. .

In that year, he was the most shining new-generation director in Hollywood; in that year, he was in high spirits, shaking hands with many famous directors, even his idol Spielberg, no one would remember him, and he was as inconspicuous as an ant;

That year, "Time Magazine" directly commented that he injected the mystery of India into Hollywood, which was "dead" and no longer innovative, and boasted very much;

That year, some people said that every volume on his head was a business opportunity, and many filmmakers lined up to send money to see whether he was willing to tell the story or not.

But since when did the former glory become the shackles of Shyamalan?

Is it the failure of "Undead", the big failure of "Tian Zhao", or a Warner executive who paid for "Banshee" scolding him in front of the media? Also locked in the Golden Raspberry Award in advance?

Since "The Sixth Sense", he has missed the Oscar again, but has been shortlisted for the golden plum for three consecutive times.

Thinking of this, he lost his mind.

The uncle looked at his decadence and didn't know how to comfort him.

"The Incredible Hulk", which was screened on the same schedule as "The Incredible Hulk," opened in 2,986 theaters, and earned $30.5 million at the box office in its first week last weekend.

Comparing the cost of 60 million US dollars and the promotion expenses of more than 20 million, the performance of "Destruction" is really not bad, but the word of mouth rotted again, and the next week's screening, it plummeted by 60% again - this product has been Several movies in a row have been like this, and they have been slipping and flying.

Disengaged with the old customer Disney, "Water Demon" was a fiasco at the box office, with only 42 million US dollars locally;

"Undead" also failed to make a profit at the global box office of 95 million, and the new owner Warner Bros. swept it out. Fortunately, 20th Century Fox rescued it, and it looked like it was about to fail again. Although it did not fail, it is very realistic. The future genius The director has achieved even more achievements, and the five major ones have been tricked by him once. It is really fair that the family does not fall.

Maybe, maybe it's because his debut record is too brilliant, he's gone, he can't find his way...