Chapter 837： No mouth, body honest fan

"boss."

"Liam, how are you doing here, is it going well?"

"There is a market for the achievements of "Iron Man", and it is easy for those manufacturers to make a decision. By the way, Hasbro only planned to prepare 80,000 sets of various figures in the early stage. I heard that you asked the boss?"

"We should lower our expectations for The Incredible Hulk a little bit, there are still risks."

Blue Butterfly Pictures.

Lyman and Liam are in the office chatting about the Hulk market.

In fact, he is very clear that it is difficult for "The Incredible Hulk" to have as good a performance as "Iron Man", whether it is the box office or the surrounding channels.

So putting in too much money will undoubtedly increase the pressure on Marvel Entertainment and turn it into a burden.

"Yes, I think Universal thinks the same way. They are more cautious when signing image licenses with retailers, but they still attract more than 50 people, which makes our staffing pressure a lot easier. Although it is best not to."

"Of course they have to contribute, and they will definitely be active, and they may be waiting for what kind of market results the film can bring."

In Hollywood, in addition to effective copyright protection, there is no need to worry too much about infringement. Those large and small retailers and manufacturers have rich experience and needs in cooperating with studios. Generally speaking, a group of people have the same goals. , is to drain the fans' wallets as much as possible.

Therefore, as long as cooperation can bring benefits, what is most needed in the sinking of the derivatives market is not to use time and energy to advance like distribution channels, but to use Franklin who can see it to attract capital.

For example, if you shoot a horror movie, or a plasma movie or something, it is impossible for the derivatives to become bigger, because it will conflict with the brand image of many manufacturers, but if there is no such problem, it will be easy to handle.

After talking about the preparations for the two sides, Liam began to report on the situation of the theater.

Like what schedule share, the specific show time period and the really determined opening screen.

In the summer of 2008, because it was too lively, even if it was a special effects masterpiece like "The Incredible Hulk" that invested 180 million, it only won 32% of the screening share and the number of 4,082 theaters. "Iron Man" is too good, Universal and the theater dealers feel that they can support it.

For this reason, I don't know how many films of the same file have been reduced in size.

Don’t think that it is normal to make room for new films, but it also requires careful consideration of interests. If you don’t have such high expectations, you may become a schedule cannon fodder—if the film schedule is too low, you can only look forward to your first-hand dreams. , I hope it will be added later.

......

In June, the North American film market was still being bombarded by several blockbusters, and the market enthusiasm was high.

For example, DreamWorks animation masterpiece "Kung Fu Panda", which premiered on June 6, squeezed out "** City" and became the weekly champion.

This work with oriental elements was unexpectedly recognized by the audience. It earned 60.23 million in three days, and after the transition was the next week, the box office situation was very strong, only falling by 34%.

And on the 13th, "The Incredible Hulk" ushered in the release, joining a schedule that was already too competitive.

Early this morning, three men in their 20s got together, excited and excited.

They are all face-to-face sidekicks in "The Incredible Hulk", one is the pilot next to the general, the other is from the KGB action team, and the other is the insider who leaked scientific research materials at the beginning of the film.

Although there are not many scenes, but in case "The Incredible Hulk" becomes popular, this is also a qualification.

They were not eligible to participate in the premiere last night, so they don't even know how the film will be made, but it doesn't prevent them from contributing movie tickets to their movies, and sincerely hope that the Hulk will be popular... No, Must be a fire!

The three shared a car, bought something to fill their stomachs when passing by KFC, and then drove towards the largest movie theater nearby.

There were already a lot of people lined up at the ticket window of the theater.

Three people joined, more people.

......

"Hey Murphy, which one do you want to see? I think Kung Fu Panda is pretty good."

"No, go watch a children's movie? Are you so naive?"

"Shut up, I just read the reviews on the Internet, and the quality is guaranteed. I don't want to spend money and watch a bad movie, that's too bad. What about you, what's your idea?"

"Anyway, I don't watch animations, um..." In the team, a young man who looked like 16 or 7 years old thought for a while and said, "Let's watch "The Hulk"."

"Didn't you say you didn't see it before?"

"I changed my mind."

As a Marvel fan, he likes Bruce Banner very much. Even if he says he won't watch it, it's a bad movie, but he still decides to see it for himself.

Even if it doesn't shoot well, let him give up and don't keep thinking about it.

Maybe, this is the feeling, who doesn't want their favorite characters to actually land on the big screen.

Buy a ticket to enter, sit down and look forward to jpg.

Compared with the audience who are just holding the pure viewing, the three small partners have been observing the number of seats in the theater.

"There are only a dozen spectators in the last row, too few."

"The front row is also vacant."

"Did no one come in? Ugh..."

Inexplicable sigh.

In a movie hall that can accommodate more than 1,100 people, only 820 people sat on the first day of the release, which is about 75% of the attendance. Even if the three of them don't know much about the release, they all know from some experience of watching other movies. The attendance rate is really not high, and it can even be said that it is not very good.

"Maybe there aren't many people in the theater we chose."

"But it's the central plaza, the most crowded area in Hollywood."

One mercilessly pierced and comforted.

"Look, look, it's not that bad, is it? At least there are so many people to support."

The three of them had mixed feelings, the lights were dimmed, and the surroundings were slowly quiet.

......

"The Incredible Hulk" is fast-paced, or the Marvel series of movies need fast-paced, which, Kevin Feige is right.

Moreover, compared with the previous work, the advantage of not having a love line is that after the Hulk joins the Avengers, you don't have to worry about Banner's girlfriend occupying a scene that is not easy to allocate, otherwise the audience will be puzzled - Nima "Invincible Hulk", you still It's not good to be intimate with others, but there is no camera behind it.

This is also the reason why Little Chili also had an ambiguous relationship with Tony in the first part, but did not make it clear.

It is not easy to gather heroes and control the space well.

After all, the number of shots has a great impact on how brilliant a character is.

on the screen.

Nick Fury, the director of SHIELD with a blindfold, took the lead in appearing on the scene, and with Agent Coulson, who also appeared in "Iron Man", he gave a general introduction to Bruce Banner and brought out the next plot.

The conversation between the two was about the super-soldier plan in cooperation with the military to train" and "own" people to deal with the endless evil incidents. Among them, it is not weaker than Tony Stark or even just talking about scientific research. Dr. Banner, whose experiment is stronger than Tony, was recruited to study serum - Mark Ruffalo appeared, with a refined temperament.

What followed was a few minutes of experimental play, with confidential instruments and methodical data speculation that aroused interest.

Then, the ghost appeared.

In the seat, one of them couldn't help but said, "My character has appeared, look, the one with glasses standing next to Ruffalo is talking."

Although he was dressed tightly, and a protective suit made his figure invisible, he still found out "himself" at a glance.

"Don't talk, take a good look." The companion reminded.

The man had to endure it, watching how he secretly collected experimental data and passed it on through military guards.

One detail is that Nei Gui, the deputy scientific researcher, has only a few lines, one of which is "Long live the Hydra."

This is not the first time that this sentence has appeared. In "Iron Man", Obadiah, the iron tyrant, showed relevant signs, but not many audiences found it.

After all, everyone is staring at S.H.I.E.L.D. and the Easter egg analysis of more than one superhero, and they haven't found any inconspicuous foreshadowing set by Lehman.

Compared with the trend of events that will be gradually full in the future, some arrangements in advance will make the plot more interesting.

Easter eggs have always been a Marvel feature.

Anyway, the biggest villain of the earth forces is pushed to Hydra, and the cosmic villain of the first stage is pushed to the purple potato essence. It is also in line with the Marvel setting.

This can be regarded as a little bit of Ryman's bad taste, because the real excavation of Hydra has to be a matter of the US team. At that time, Marvel executives really determined the villain force of the entire series, and continued to dig deeper to pave the way.

When the serum made a new breakthrough and the military executives were happy, they were wearing KGB vests but were actually the action group of the Hydra forces, quickly infiltrating the laboratory, stealing data, taking away reagents, and stunned the experimental staff to prepare. take away.

Unexpectedly, Dr. Banner lost his will, which means that the window of the soul was opened, and the Hulk personality, who had been suppressed, was awakened.

With a roar, like the horn of a beast proclaiming sovereignty, in the unbelievable eyes of the action team, Banner's body swelled uncontrollably and turned into a huge green monster.

Amid the exclamations of the audience, the destruction and smashing as if venting their anger forced the action team to retreat in a hurry.

And Hulk also smashed through the wall and ran after him.

......

After the Hulk Incident, the military mistakenly thought that Banner was the culprit, issued a wanted order, and dispatched personnel to search for it. On the other hand, the action team was chased by the Hulk who ran away that day, with heavy casualties and a sub-base destroyed. In the eyes of the Hulk, the missiles and rocket launchers were rubbed at will like toys, and finally the Hulk ran away by himself.

Such power made the action team infatuated, but after taking the reagent, it did not get very good results. Although the physique and strength have increased, it is not strong enough.

As a result, the group speculated that Dr. Banner had further serum development, but did not record it, and followed the search trail.

The screen turns.

In a dark and small residence, Banner woke up suddenly, sweating all over his forehead.

This is the 100th day since his transformation, but he still didn't understand why he lost control and fell asleep, always feeling that his body and spiritual world were trapped by an angry Hulk, which kept roaring, trying to seize His own body, and Banner also realizes that Hulk is a combination of anger and will, and always controls his emotions.

Because he found that he was unconsciously infected with a hostile atmosphere, and he was very easy to get angry.

In order to evade capture and find out about his physical state, Banner hid in a Brazilian ghetto.

During the day, he works with a beverage factory - Coke is the sponsor, and after get off work, he will look for a way to clear the Hulk.

A martial artist told him that if you don't want to be controlled by your emotions, you have to build mental barriers.

After a scene like Nolan's version of Bruce Wayne training to overcome fear.

Banner accidentally cut his finger while overhauling the machine, and a few drops of blood fell.

Although he wiped it off in a hurry, he didn't see a bottle of drink dripping and mixing when it was about to be inserted into the bottle cap.

And after this bottle of drink is boxed, it happens to be shipped to the United States.

night.

Banner looked at the photo of Betty and him, and continued to suppress the Hulk personality.

However, the military and the action team still did not give up their search One day, an old man passed by a convenience store and bought a bottle of soda. Drinking it was very exciting.

Just when he was about to admire, he fell to the ground and burped, and his body changed.

In the movie hall, some people who knew the inside story watched this episode and smiled knowingly.

This old man is none other than Stan Lee, who has produced the most Marvel comics series and is very popular and loved by fans.

Following the role of the old **** in "Iron Man", he played a hapless person who drank the blood of Hulk by mistake in "The Incredible Hulk".

The unlucky guy died in a hurry, but it attracted the attention of the military.

Because of the strangeness of what happened, after careful inspection, it was found that a powerful and arrogant genetic force destroyed the body cells of the old man, which made the military suspect that it was related to Banner.

After finding the information on the source of the goods, the behind-the-scenes forces who ambushed someone at the top of the military also knew the location of the operation.