Chapter 836： public opinion

After "The Incredible Hulk" entered the campaign stage, the main creator, preview, and details of these films began to be disclosed, which naturally caused a lot of discussion.

online.

Many viewers who have only seen "Iron Man" and don't know much about the failure of "Hulk" are mostly looking forward to it. After all, they are all different heroes of Marvel. Looking at the wonderful battle scenes in the trailer, it seems not bad; But Marvel fans and once-in-a-lifetime audiences are not so easy to talk to——

"The first Hulk was filmed so embarrassingly, do you still want to make it? With so many heroes, why do you still make it?"

"Marvel has swelled, and the Hulk has no taste at all. Do you want to learn from Warners? But the problem is that the director is not Nolan."

"It's pretty cool to watch the trailer."

"Maybe the essence of the whole film is in the trailer. I don't have any interest anyway. What's the point of being filmed as a violent mad Bruce Banner?"

"I admit that Li Press is still very good at making movies, but he is not suitable for Chaoying, and it is not refreshing to watch."

"..."

"Boss, the movie viewing polls for The Incredible Hulk are not very good."

In the office, Liam mentioned worriedly.

"I know, let's watch it after the movie is released." Lyman put down his market report on the new week of "Iron Man", quite calm, "When Batman restarted, the doubts did not stop until the first film was released. Word of mouth, isn't the second part about to explode? The more they scold, the more they care, just for fear of us **** up again."

In the Marvel Comics Popularity List, the Hulk ranks in the top five all year round, and there are many fans who care.

This is like the failure of a popular adaptation of a book, everyone is angry, and it is better not to shoot, but to destroy the original... The mentality is similar.

And if you want to introduce these people into theaters, it is obviously useless to rely on propaganda, and you must prove the quality of the film.

"By the way, let Universal prepare to expand the Hulk's surroundings, and contact the brand and distribution channels to start."

Liam nodded and turned to leave, while Lyman continued to check the latest data in his hands.

Speaking of which, this year's summer season is particularly lively.

Except for "Iron Man", which was the box office champion for two weeks, the others quickly rose to the top and were quickly squeezed out of the new film.

During the weekend from May 30th to June 1st, the movie version of "**City" came strongly and won the premiere of 55.7 million US dollars in one fell swoop, directly putting Spielberg-Lucas-Ford "Iron Man" "Indiana Jones: The Crystal Skull", the luxurious creator of "Three Items", dragged down the championship and broke the box office box office of "The Devil Wears Prada", which was also a female theme, setting a new record.

In this batch of new films, "The Stranger" starring Liv Tyler also made a good result of 20.7 million US dollars, washing away the sluggishness of this year's horror films.

To tell the truth, "Crystal Skull" was not wronged.

Because of the excessive marketing of the film itself, the audience's expectations are too high, and the market reputation is not very good. In addition, the popularity of "** City" has accumulated, waiting for a wave of outbreaks in 10 years, and it is very fond of the subject matter of the majority of female audiences. If these Going out to the streets every day, watching the fans lining up at the cinema, you will find that women can still make good money, provided they are willing to spend it.

Of course, compared to "Twilight", which caused the madness of boys and girls, the age distribution of "** City" is generally larger, with the majority of older sisters.

Because the TV series "** City" was first broadcast on HBO TV in the United States in 1998, and then gradually became popular all over the world, becoming a cultural phenomenon among the female crowd, and the audience at that time grew up and became the main force of the film. Some are over 30 years old.

Coupled with the fact that there are too few films dominated by female audiences in the market, people generally think that romantic comedies are "female-only", but in fact, if you carefully study the distribution of the movie viewing market, Hollywood's popular romantic comedies have a large part. Male-oriented, women are not always the main moviegoers.

Strictly speaking, the "Twilight" series, "Prada", "Amelie" and this "** City" and other works are more purely female-oriented films, rather than those with many female characters but developed around the male protagonist. Pseudo-female themes.

You must know that the proportion of women in these examples is more than 70%, and the remaining male compatriots who have to accompany their girlfriends or wives are removed. This proportion will further expand to women, typically earning female fans money.

As soon as the market report came out, 85% of the women in the first weekend of "The City" won the championship, which once again let Hollywood filmmakers know how big the market potential of female audiences is.

Perhaps it is precisely because there are too few films that can meet the viewing needs of female audiences, and a chick movie that is above the standard and more thorough is so sought after by women.

Like "Twilight", "The City" also doesn't need much publicity. Relying on running water, many female viewers spontaneously watch it together, invite three or five girlfriends, and enjoy this rare and wonderful time that only belongs to women.

Can you imagine that after many women watched it, they immediately bought a ticket and watched it again?

In this situation, people can't help but feel that this society is still not very gentle to women. Even the theme of movies is dominated by men. What science fiction, what superhero, what action, what adventure, almost all the popular themes in Hollywood at this time. is masculine.

So when "** City" released goodwill, and the film was well shot, it was easy to get enough returns.

If you have to talk about the success of the film, it can be summed up in one sentence-never underestimate the depth of women's wallets and consumption power, even if the film critics mainly criticize and ridicule this film, they can't appreciate the female orientation, and think that it is soft and pretentious. , the enthusiasm for watching the movie is still high.

However, film critics are sometimes right to look the other way. After all, the films they are very optimistic about rarely make a profit at the box office.

In terms of scoring, "** City" has a freshness of 55% on Rotten Tomatoes, a media comprehensive review of 54, and a Yahoo score of B-, but it has a score that is completely different from word of mouth.

Just like "Twilight" was sprayed, girls don't care if others call this movie a bad movie, after all, Mercury people can't understand Martians It is the right way to treat comments as air, and for people who only predict For Warner Bros., which opened the picture with US$25 million to US$35 million, they were already overjoyed.

In the same way, because of the strong rise of "** City", "Crystal Skull" directly fell by 53% and recorded 46 million US dollars, but the box office has accumulated 216.9 million, which is still decent;

But what is unexpected is that the third place on the list is not "Prince Caspian", which was released later, but "Iron Man" with endurance like an iron man.

After another 30% drop at the box office, it recorded 14 million yuan. It is another super-strong work since "The Bourne 3" with an average box office of over 10 million US dollars in the first five weeks, and 14 million US dollars is the fifth week in history. The second income - the first is "Narnia 1: The Wardrobe".

The film was released for 31 days, with a total global box office of 537 million, and a total of 284.6 million in North America, ranking 35th in the top 50 highest-grossing films in the United States, and there is still further market space.

As for Disney's masterpiece, the decline is too sharp. This week, it fell by 44%, accounting for 13 million US dollars, and the local income of 115.7 million is only half of the previous work "The Lion, the Witch and the Wardrobe", and there is no sign of optimism.