Chapter 819： ground push, attention, traffic

"Director Ryman's new work will be released in North America on May 2."

"Marvel's Iron Man is brought to the big screen? Can it become a box office hit."

"Robert Downey Jr. - A Prodigal Son's Tale."

Warner Bros. is working hard, and news about "Iron Man" quickly grabbed the audience's attention.

Blue Butterfly Pictures, Office.

Liam took the time to inform Lyman about some of the audience's doubts in the recent publicity, "...Boss, the main problem is focused on the main actor Downey. Some people dug up the things he once did, and there are some words."

"I didn't expect it from the beginning, let's continue to guide, I can't make the audience's impression of him become better at once. It depends on him to insist on not making mistakes. To put it bluntly, time is the best way to help him wash away those bad deeds. Good way, what we can do is just reduce the negative public opinion. By the way, didn't Warner agree to let Downey on a few shows?"

"Well. It will probably be broadcast in the next few days..."

After the main actor list was released and no longer hidden, some voices were normal.

Now is the Internet age, even if you don't know the popular Downey before, other people will quickly know what kind of person he is.

In this regard, there are regrets, complaints, abuse, and encouragement.

He has fallen for himself, and of course he needs to get rid of it himself.

"...do you have any plans for today?"

"I'm going to shoot a magazine cover in the morning and an interview in the afternoon. Oh, by the way, there is also a group of street shots at the company. I will find a photography team."

Robert Downey Jr. was sitting in the car, listening to the assistant's answer, feeling a little tired, but he also knew that it was all because the movie was about to be shown, and Warner, Firefly and the agency he signed were working together to push him, so there was I don't dare to refuse any activities, but I just show a good state and respond to those questions that expose people's scars, like repentance.

He knows he made a mistake and tries to make it up, but that doesn't mean he likes to talk about it all the time.

Some things are proved by actions, not by words.

However, the media have different ideas. They want traffic, and they want to dig up topics. What are they talking about without talking about black history? They wouldn't really talk about movies, if they were, they would go to interview Lehmann. Ren's director's reputation is not higher, but that one doesn't give much face...

night.

Downey, who had been posing all day, slumped on the couch and didn't want to move until his wife, Susan, gave him a few presses.

To tell the truth, seeing the current situation, Susan is very happy.

That's why she encouraged Downey to act in a masterpiece, even if the salary is low.

The more people around him, the more familiar he is. Downey has been quitting for 3 years, and the few movies he starred in in the middle didn't inspire any waves.

For actors, lack of popularity is more uncomfortable than being scolded, which means that no one cares, and even the circle will forget you, because there is no reporting value.

At this time, it seems that although the scars have been exposed, at least the image is getting better, and the audience is re-acquainting with a different Robert Downey Jr., an excellent actor with wit and emotional intelligence.

The rest is to look at the works.

It's the actor's job to play the role well.

Audiences are not fools. You will still be scolded if you talk too much about your business skills, but if you play a good movie, you don’t need to explain that everyone can see it with their eyes.

The couple looked at the slightly unfamiliar and low-profile person in the talk show, and then looked at their usual self, and turned off the TV.

......

"Firefly is so confident that it can win the market? It's a big deal."

Columbia President Carlos, who has been paying attention to the market, strode into the office, and did not forget to talk to the distribution executives around him, "500,000 comics are given away at random, and the price of the Iron Man single book is also reduced. It is said that Hasbro has even pressed 3,000. More than 10,000 goods, just wait for the movie to show, and launch the iron man's image peripherals, but if this is not popular, I am afraid that most of them will not be taken back."

The distribution executive Gareth Antoinette stood beside Carlos, but he was more optimistic. "With the market appeal that Lehmann has accumulated, as long as the quality of the film is not bad, they should not lose money. I think they also hope to quickly Open up."

"Ha, I heard they haven't given up on co-developing Spider-Man yet?"

"Yes. But just ignore it. Even if Iron Man can succeed, it will not affect our own development plan. We just grasp the market in our own hands."

"Let's see, let's see how far Iron Man can go."

Just when Columbia executives paid some attention, Marvel Entertainment was not idle.

Of course, that generous sentence is actually more of a joke. When Colombia promoted "Spider-Man", they spent more money, but the method was different. After all, they would not help Marvel Comics to promote the character booklet, and wait for Marvel to eat it. When the little spider bonus was released, it was all after the release.

Tuesday morning.

Marvel veterans finally feel not marginalized.

The employees of the department began to distribute and promote goods together with the people from Hasbro. At the same time, the official website of Marvel on the Internet, marvel, also released high-definition pictures of several battle armors, and the titles were very eye-catching - 6 battle armors randomly Giveaway; the big movie will be released on May 2; the price of the comic of the same name will be greatly reduced and 500,000 copies will be given away for free.

In order to seize the market and quickly open up the situation, a certain group and a certain hunger in later generations often sent "welfare" to users. In the earliest days, it was really possible to prostitute for free, but later, it became a coupon, and it still did not work. The same is true for coupons for restaurants and hotels that you often go to eat, such as instant discount, 5 yuan, and free delivery fees. Anyway, the platform will not lose money, and the market is king.

Of course, Marvel is also giving out benefits, but the attention it can attract is really cost-effective publicity.

In just a few days, the number of website views soared, and each one was a potential movie-watching customer.

why?

The main force of the Internet is a group of very young people. They are naturally a possible loyal group of comics. Maybe they even chased after them when they were young. Although Iron Man's popularity is also ranked second, but the character image is quite lovable, down-to-earth, and even a bit ruffian, and its development value is not bad, which is why Marvel executives have so many choices, the first one The pioneering work is Iron Man.

One is that the main story line is easy to adapt, and the other is that the shooting difficulty is not high, which means that the armor is a bit difficult, but it is very likely to succeed and take the first step of independent adaptation.

When the troops were divided into two groups—online and offline were pushed together, Lyman and Kevin Feige sat in the middle of the army and asked about the progress of each group. Most of the replies received were positive, especially after the little spider became popular. , there are many more Marvel fans, and there will be some interest in Iron Man under the same camp, not to mention the director's reputation is very strong.

Maybe Lehman's films are sometimes not liked by so many people. After all, the subject matter and content are a threshold, and those who are not appetizing will not come, but the market evaluation has never said that it is a bad film or careless.

With the help of Hasbro's channel-authorized image, Hasbro promoted toys and sold them, and they made a lot of money. Profitable, of course positive - because of this, relying on the supporting publicity strategy, the traffic of "Iron Man" is getting higher and higher, and there is a tendency to swipe the screen.

Seeing all this going smoothly, Kevin Feige was full of energy, and he was mainly satisfied with the efficiency of the announcement-this was much better than the previous life. Although the original time and space Paramount did a good job, but Not enough routines, and did not allocate resources to help Marvel Entertainment integrate its business.

More importantly, comics and peripheral radiation movies, movies are likely to form a market effect in turn and promote peripheral sales, which is conceivable.

The boss has a good hand in developing products, Kevin Feige thought inexplicably.

A few days later With the joint action of the trailer, interviews with the main creator, on the show, hard broadcast and supporting peripheral promotion, when the film became more and more popular, Lehmann went to the Warner Building. .

The purpose is very simple, just to determine the publicity expenses and follow-up publicity plans.

These days, Warners are also a little surprised by Lyman's handwriting, but think that the better the performance of "Iron Man", the more Warners can get, and there is no extra thought.

Although as partners, both of them develop comics and are absolute competitors.

But Warner didn't value DC as much as Lehman did, and he didn't feel that the two sides were endless.

After all, it's really serious. All studios are enemies of Warner, and Warner has the same attitude as Columbia. What if Iron Man succeeds? Can it have a box office of 900 million, can it be comparable to the market cake of the Batman series?

Blacksmithing also needs to be hard and tolerant, so Warner is still very serious about fulfilling its distribution responsibilities...