Chapter 818： Iron Man's supporting peripheral promotion

In the northeastern part of South Africa, on the upper reaches of the Waal River, is Johannesburg, known as the "City of Gold".

Of course, the name cannot really be equated with the economy. The magic capital is also nicknamed Little Mumbai. Whoever takes this seriously is a fool.

And north of Johannesburg, there is a slum where the army is stationed.

This land boundary was filmed by the "District 9" crew in cooperation with the South African government. Lehmann paid 6 million, and the local authorities happily cooperated.

Furthermore, these people are somewhat famous, and if something goes wrong, it will be a diplomatic incident, so they don't dare to mess around.

noon.

Everyone ate, rested for a while, and resumed work.

After filming for a day, they packed up and returned to the hotel in the city center. The car was accompanied by a security team. In addition, it was forbidden to go out without permission in most cases. Anyway, they withdrew after filming, and they were not traveling. , we all know the scale. Therefore, the safety is very guaranteed, which is much better than the frequent robbery of the original crew.

April 15th, on set.

It has been more than half a month since the indoor scene of "District 9" was filmed and came to South Africa.

The scene to be filmed at this time is a phone call with Wiggs after his transformation.

Edward put on his makeup, and many parts of his body showed the shape of the skin of prawn crustaceans. As the scene recorded, he immediately entered the mood.

"Don't give up on me, okay? Because I never give up on you, okay?" Despair, even craving.

"I didn't, I didn't. But Dad said you did that, Wiggs, is that true?"

"Don't believe him, I'm just, I just have a little change in my body, I'll fix it, I'll be back..."

"Crack."

Lyman shouted.

Two cameras, all facing Edward Norton, but the footage that came back made him feel bad.

"Thomas, don't give close-ups, pull back a little, that, you take a side view, and, Edward, you're too soft, get some anger."

"Director, I think my emotions are right. He is very confused now. After escaping from the laboratory, there is no place for him. News and TV stations are reporting that Wiggs took the initiative to have a relationship with the prawn, but he knows The change in his body was just sprayed with raw liquid. He needs his wife's trust, but he doesn't know how to explain it. He looks like he doesn't dare to meet his wife himself."

Well, on filming, Edward Norton really had too many ideas, and there were different opinions. Either he persuaded Lyman, or Lyman persuaded him, but the acting skills of this guy really have nothing to say, there is a lot of tension , and the endurance to press down, which is good enough.

Speaking of which, this is actually a different understanding of the role.

Lehman's filming just showed that Wiggs couldn't help but burst out under extreme pain. The incomprehension of his beloved made him crazy and strangely angry; but Edward felt that his emotions had to be lowered, and the pain and depression were all hidden in fragility. The tone of voice, the feeling of an abandoned puppy whimpering.

Hmm, wonderful analogy.

"A lot of times you care too much about the emotions of a scene. Emotions sometimes have no reason. Wiggs may be extremely fragile, or strong. It's okay to release this energy, but now I need him to bring anger. He He was forced to deform, and he went through those experiments again. There was too much ill-will in him, you understand, I need Wiggs to vent such ill-will.

So, in the first half, you just performed well, keep it up, but when your wife mentions your father-in-law, your tone should go up, with hatred and anger, even before you don't believe him, it's okay to add a few swear words , imagine for yourself, the person who took the initiative to throw you into the experiment, I hope Wiggs has a devil in his body. "

"I know he's hostile, but he loves his wife, doesn't he. Wouldn't it be better to show the weakness of being crushed appropriately?"

"He has been abandoned. For humans, there is no room for him, and I just want to send him to the dissection table. For prawns, he is also an outlier. The world is too big and he has nowhere to go. He is a bad guy. If he doesn't vent, he'll be crazy, and his outbursts aren't all because of his wife, it's just unwillingness and struggle, not painful tears. He won't cry anymore."

Edward frowned, pondered for a while, and then shook his head, "The first reaction was wrong. His wife's momentary suspicion made this man who put all his hopes in his beloved should mourn and want to die. The alien is a bigger blow. I think I can hang up the phone and add a few angry shots of smashing the wall, and then smashing my mutated left limb with a stone... What do you think?"

"Well, it's okay to have anger, is self-mutilation also a form of catharsis? You should be cursing, jumping like crazy, walking around, and then pounding walls, throwing stones at your hands...try Let's see the effect."

The discussion between the two usually ends like this.

To be precise, Lehmann is a director who likes to listen to the opinions of actors. As long as he expresses his ideas correctly, it is good to add some body or facial expressions to enhance the appeal.

Soon, the studio remembered a satisfied "cut, very good, ready for the next shot" affirmation.

When Johannesburg was covered with the veil of night, Lehmann went back to the hotel to have dinner with several main creators, and then began to check the results of today's shooting, and asked Ryan to inform the resident team sent by the digital field of some shots that needed to be processed. .

The special effects in this film are focused on the prawns, like their spaceships, weapons, etc., and that cool killer armor.

Immediately, Andy Serkis will also go to South Africa, because he has to match the expression to the wisdom prawn.

According to the plan, this part of the shot should be completed within a week, and then transferred to Vancouver to shoot some urban scenes. If nothing else happens, it will be completed in mid-May and enter the later stage.

In fact, there is still some delay in the middle, otherwise it will be faster.

After all, "Iron Man" is set for May 2nd, which is the first big play produced by Firefly after taking over Marvel, and he got it.

Calculated, the itinerary is quite compact.

......

"The Ninth District" has been running in for so long, and the filming is still very smooth.

After finishing the filming in South Africa, the crew returned to Los Angeles for a two-day break. The behind-the-scenes team set off for Vancouver, but Lehmann and the actors stayed.

office.

Liam is reporting on the release plans for Iron Man.

Like the original time and space, after Marvel greeted Warner, the first location for the premiere was arranged by the China Film Agency in Kyoto.

These years, Hollywood studios have gradually begun to pay attention to the Chinese market, but they don't care that much. After all, there are too few accounts. Only Marvel actively cooperates with the mainland's publicity. It is set on April 30, 2 days earlier than North America, highlighting an emphasis.

But before the screening, in addition to the publicity investment from Warner, Ryman himself also needs to prepare for Marvel Entertainment.

In the original time and space, Marvel entered the production field to develop image peripherals and activate other businesses, so they are very businessmen and willing to listen to the opinions of the audience.

For example, "Thor 1" was sprayed in some places, and immediately tried to change it until the third part ushered in an outbreak.

As for what Marvel Entertainment is going to do, Laiman already has an outline of the corresponding development plan. After all, the surrounding market of Marvel in the previous life has exceeded 100 billion, and many routines are ready-made.

For specific methods, you can even refer to Warner's promotion of "Watchmen".

At that time, Warner executives also felt that the comics were too niche, and they were determined to hit the streets only by the support of fans, so they prepared 900,000 sets of comics for free and put them on the market in advance. Quite attractive to passersby.

Their purpose is to let people who haven't read the comics get to know them first, so as to deepen their impression and evoke ** watching the movie.

Referring to these promotion cases, Lehman decided to learn and use it, first set up a high-level team of "Iron Man" from Marvel Entertainment's comics department, stores, and toy factory, and then print 500,000 sets of comics in advance to return to fans, and at the same time Iron Man's The single book is sold at a reduced price, and the other is to add a surprise to purchase, such as the battle armor of the first to sixth generations of Mark, and 6 lucky winners are randomly selected for a gift.

You must know that this is wearable in equal proportions. Although the material is not as good as in the comics, the cost is also $5,000. In the future, the price will be $12,000 in cooperation with Hasbro The other is custom made by local tyrants money, 320,000 pairs.

The latter is ordered by the Marvel Toy Factory, and there are other 1:15, 1:30 figures, which are cheap, almost 228, 128 dollars a piece, and will also be helped by Hasbro's channels at that time. Sales.

Ryman probably calculated, using this promotion model to throw in more than 40 million in advance - toy production, you need to sign a contract with Hasbro in advance, and in order to take care of the market, the cost will be borne by Marvel, after all, in case it is sold It's not that it's not on Hasbro's hands, they don't do it.

But as long as the movie's performance is outstanding, the market heat it will bring will definitely make Marvel's peripherals a lot of money, and betting in advance will still seize the opportunity. After all, the audience's purchase of peripherals must be the strongest when they first watch the movie. , maybe on impulse consumption.

In the previous life, Marvel was constrained by funds, but it did not cooperate so generously, and it was often done when it was acquired by Disney.

Of course, making money from Marvel movies is actually also easy for the comics industry to accumulate IP.

Moreover, the IP+ era has long arrived. The profits of the little spider once made Marvel executives jealous and said some sour words to blackmail Sony. It is conceivable that the benefits continue to be superimposed...