Chapter 685： Audience feedback

Remember for a second【】

"Boss, data feedback has been sent over there."

At the same time as the related handwritings promoted by blowing water and the Internet continue to ferment, the staff of the data group of the marketing department of Blue Butterfly Pictures have also obtained the statistical reports of the investigation company.

Looking at the field sampling results of more than 5 theaters in dozens of cities, Liam and Lyman both showed interest.

In other words, what this report brings is the follow-up publicity trend of the film and the control and estimation of the box office performance.

Liam raised his hand, and the young employee who reported the news immediately said

"The number of interviewed viewers was 5,360, of which 62% were male and 38% were female; 72% were over 25 years old and under 45 years old, and 20% were under 25 years old and over 16 years old. , the rest of the younger age group and the over 45-year-old group are only 8%; in addition, audience satisfaction exceeds 83%, and 64% give a rating.”

After the film is officially released, the means of counting audience satisfaction and crowd distribution is something that most film and television companies will do.

Because this kind of data is not comprehensive, but it is a good way to see what age audiences like to watch your own videos and the real-time evaluation after watching them.

This has a lot of benefits for subsequent screenings.

For example, if the word of mouth is too bad and the satisfaction level is too low, you can be prepared to reduce investment, or if the resource matching is not worthy of the screening market, you need to increase your chips.

These can be seen from the results of the sample survey.

Take "Sunshine, children and elderly people are obviously not the audience, and the female market accounts for a good proportion - close to 40%, which shows that it is really attractive to female audiences.

Generally speaking, the ratio of males to females in most films is close to 73, or even lower.

Then there is the satisfaction, because it represents the most real reflection of the market, not the film company to brag for the sake of building momentum, such a summary result is obviously very convincing.

In other words, if even the audience who bought the tickets to enter the venue are all one-sided and negative, the media and the Internet are blowing the sky, and film critics from all walks of life say that the film is unprecedentedly wonderful, and there should be no results. There will be no results.

A lot of times, the most fundamental reason is that the audience doesn't like to watch the movie, and it doesn't have a big impact on whether the movie is well shot or not.

The theme, content, plot, and schedule can affect the box office a lot, but only the most authentic feedback from the audience can see the essence of the follow-up.

Obviously, the more than 80% satisfaction of "Little Miss Sunshine" made Liam breathe a sigh of relief.

Although he believed in Lehman's vision, he would be worried if the market did not respond.

And what do these good reviews mean?

It means that young and middle-aged audiences, that is, the target group of the film in the future, have a good impression of the film.

It means that this satisfaction is outstanding in the family comedy, and it will definitely be rewarded.

It's like the money bags are willing to pay for the bill, so the box office will definitely not be bad.

As for the unsatisfied part of the audience, it is not within the consideration of Blue Butterfly Pictures.

After all, no movie can please everyone. If you don't like watching it, of course there are reasons why you don't like it, and you can't force it.

We only need most of the audience to recognize it, and a small number of people are looking forward to the next work and strive to serve it.

Therefore, Liam is still very happy with the offline feedback of this film, and immediately formulates a new promotion plan according to the age group of the audience

Time flies fast when busy. Not long after Lehman returned home, he sat in his study and thought about the production of this year's projects. Soon, the box office statistics on the first day of the release came out.

Hang up the phone, open the computer mailbox.

Lyman locked in a number - 10.42 million.

Compared with the opening of one or two million in the previous life, it is undoubtedly a huge leap, but compared with mainstream commercial blockbusters, it is definitely a little insufficient.

However, very satisfied.

The cost of "Little Miss Sunshine" includes the publicity expenses that have been invested. The two add up to less than 25.42 million and almost half of the production cost has been recovered. The potential for profitability is undoubtedly revealed.

Therefore, the amount of box office is a matter that needs to be compared with its own conditions.

The first week of "Superman Returns" blew up "Mystery of Xia Yingying", but it failed to meet Warner's expected results, and then flopped; it was only 10,000 on the first day. In this era of increasing box office, it must be a younger brother, but In a small-budget movie, it is the eldest brother of the big brothers, worthy of the title of dark horse.

After all, the No. 1 single-day box office in North America at this time is "Little Sunshine"

Of course, the weekly box office list is not enough to qualify for the airborne champion, but it is actually fast.

Because it was released on Wednesday, "Talladega Nights", which was screened two days earlier, still accumulated more box office.

Therefore, the ranking of the weekly cumulative leaderboard in the email is as follows-

First place, "Talladega Nights";

Second place, "Little Miss Sunshine";

It is worth mentioning that the third place, "Dancing Out of My Life" released by Disney, this film has captured a large number of young female audiences, and it has also set off a wave of learning dance in the young people's market, and it is also a low-cost dark horse;

As for the fourth, it is a movie about the 9/11 cloud theme, "World Trade Center";

"Farm Madness", which has been in theaters for more than a week, was

^0^ One second to remember【】

Squeezed to fifth.

Because it is self-produced and sold, Blue Butterfly Pictures is still very **** publicity.

If it is an agency to distribute other works, it must be calculated carefully. After all, sometimes the box office is too large, and the producer may not necessarily get the most.

In Hollywood, there's a lot of **** about distribution, and it's a lot of drama.

But as the cake gets bigger, the portion will be more, as long as it does not exceed the market cap, this principle is also very easy to understand.

Therefore, Blue Butterfly Pictures quickly launched the second wave of propaganda.

This time, in addition to continuing to praise the quality, it is more about creating an element of family warmth, and attracting the main audience, that is, audiences in their 30s who have jobs and families, to the theater, preferably with their wives.

In the face of the constant investment of real money, the film market also gave a good response.

After the box office harvest of 10.42 million on the first day, the next day received a rise of 11.34 million, and the trend curve is amazing.

Then, unsurprisingly, it became the weekly box office champion.

Of course, this is also the August schedule, and there is nothing to beat, except that the box office is still harvesting, but the "Pirates of the Caribbean 2 Gathering Souls" has accumulated a total of 300 million in North America, and there is not a single new movie released in August. See the potential to touch the billion-dollar mark.

Among them, "Little Miss Sunshine" is naturally included.

——The movie is very popular, but the limit of the audience is still big.

Moreover, the box office score of 43.22 million in the first week will drop in the next week. It is estimated that North America alone will not be able to get tickets of 100 million yuan. The even worse side is that it seems that "Little Sunshine" has a relatively strong geographical culture. Movies are not a popular theme loved by the international market, and their overseas results are definitely far behind North America, which is naturally more difficult.

However, if based on the results of the first week, with the positioning of the household market, the profit space is still enough to see.

Such a movie is unlikely to explode in the market, but it will not fall off a cliff either.

It just went down slowly, floating from time to time. After more than a month of screening, there should be 60 to 70 million.

Contrasting with the 15-fold return rule in North America, "Little Miss Sunshine" can bring Firefly a profit of 22.5 million US dollars only by the box office, which is already twice the production cost - North America's commission is lower, and the channel Businesses get less, so there is a very rough rule for estimating profitability. It is called 15 in North America and nearly 3 in the world. That is, if the North American box office exceeds 15 times the expenditure, you will be able to make a return, but in overseas areas, the box office must exceed three times. Row.

And twice the box office profit margin is already higher than most movies, of course, this is only in terms of the ratio of investment to return.

Among them, in addition to the profit of Firefly, with the rise of the box office, the popularity of the main creators of the entire crew is also rising.

With the name, will there be fewer opportunities?

Therefore, almost overnight, the cast and crew also benefited from it.

Dear, this chapter is over, I wish you a happy reading! ^0^