Chapter 684： warmth

Remember for a second【】

The executives of Fox did not come to support themselves, but Blue Butterfly Pictures took the initiative to invite.

For the follow-up publicity work.

In other words, after the initial warm-up achieved the effect, Lehman's title as a producer was enough to attract attention, but after the release, the way had to change again.

According to the publicity and distribution plan formulated before, to stimulate the enthusiasm of some people for watching movies, the next step is to buy, oh, no, the payment of the writing fee is in place. Fan soft articles are paving the way, are you afraid that the movie will not be popular?

After all, even after the release of a certain fortress, there were people who were embarrassed. Do you think this is not the case in North America?

How to use resources for profit, everyone is self-taught.

Moreover, playing "Little Beauty in the Sun" can at least really have a place to blow it. It's much better than being slapped in the face by the audience. It's not too hot to charge this kind of money.

As a result, Fox tilted slightly more media resources, and Blue Butterfly exerted force on the Internet, and the momentum was quickly directed in another direction.

The next day was the day the film was released.

After the early screening of "Little Miss Sunshine", many newspapers and magazines, such as "The New Yorker", "Hollywood Reporter", etc., published film reviews of the film column—

"Among so many movies released this year, "Little Miss Sunshine" is the most refreshing. It is like a person who slammed a **** on the values ​​of the draft, and exposed the essence of children's beauty pageants. At first glance, it makes people laugh , regardless of other things, it is also qualified as a comedy, but I always feel a little sad when I see it at the end, maybe, the characters in it are very similar to those unhappy lives in reality."

"The title of the film has the word sunshine, but the story is not sunshine. The people in it have no winners in life. Those who work hard for their dreams are abandoned first by their dreams. It can be said that the plot is a little dark, and it is all in the literal sense. The loser, but the loser also has warmth, although the ending is not so happy, but when you taste the process, there is sweetness in the bitterness. It is very sweet."

And that afternoon.

At a cinema in the heart of New York City, Kate, who was attracted by the press release, made an appointment with her friends to see the well-received "Little Miss Sunshine".

"Wow, there are so many people."

When she found that there were enough people in the queue, Kate spit out, "When it comes to the holidays, even the cinema has to queue up."

"I think that maybe the movie is very good, so everyone will come. You see." The friend pointed to the poster board, and said with some expectation, "The No. 1 theater is lined up with "Talladega Nights", and the No. 2 theater has The animated film "Crazy Farm" and the recently well-received "Little Miss Sunshine" are in Cinema 3."

Although there are no blockbusters in the recent schedule, some movies are also outstanding.

For example, "Talladega Nights", a sports comedy about racing cars, premiered on August 4, and earned a cost of $470,000 in the first weekend. Even if it started a good box office, it is estimated that Colombia can make a fortune. .

As for "Crazy Farm", it was produced by David Andrews, the special effects expert for the first three "Harry Potter" series, and distributed by Paramount. The first week's 15.82 million results were not outstanding. Of course, it would not be a big loss. .

Then, the two bought tickets and entered the No. 3 cinema.

After more than 110 minutes, I walked out with a little feeling.

"Little Miss Sunshine" doesn't have a big scene, and the cast is not the idol celebrity that everyone pays attention to the most, but seeing such a film is close to reality, a little humorous, and ironic, you can see the comparison with life from the characters The works that match are quite recognized.

What's more, how many people in this world can always be the winners in life?

On the road of life that continues to move forward, all kinds of troubles and difficulties will naturally arise.

In those regretful, missed, and failed days, a deep sense of substitution suddenly appeared in the hearts of these people - Dewey, who couldn't be a pilot because of color blindness, Frank who committed suicide because of lovelornness, and Austrian who became a source of embarrassment in beauty pageants. Liv

These characters have the shadows that many people have also experienced similar troubles, a microcosm of the past, this kind of daily-style plot, which can make the audience feel empathy.

Is it a movie, either exciting enough to raise expectations, or resonate, or satisfy the visual senses

These three categories are what the audience is willing to buy for them, and "Little Miss Sunshine" takes the path that resonates.

Of course, if the movie is purely realistic, the plot will be too boring, because real life is always boring, so everyone needs spiritual adjustments - games, movies, TV, and comics are all products that satisfy the spiritual world.

Therefore, "Little Miss Sunshine" has added comedy elements, especially the yellow jokes of grandfather's yellow accent and broken thoughts, which can make the audience happy. These jokes transition the smoothness of the plot and are also another key point of the film's success.

Then, there is warmth.

The main line of the beauty pageant is terrible on the outside, but it is full of warm elements on the inside.

The family supported Olive in pursuit of her dream, and traveled thousands of miles to California. After experiencing all kinds of troubles on the way, they still helped Olive to stand on the stage.

Although the spoof and irony chose striptease as a children's beauty pageant show, but looking at the little girls who put on heavy makeup early and showed their talents under the leadership of their parents, who has not become the victim of their parents' pursuit of fame and fortune? It seems that Olive's striptease performance is the most simple and serious.

When she was kicked off the stage by the host, her father stepped forward to stop her, danced awkwardly together, gave her confidence, and even the scene where the whole family went up to dance. This kind of warmth is very recognizable to the audience.

^0^ One second to remember【】

Although the lack of plot tension in the film is definitely a disadvantage, and there is no big scene, it is not attractive enough, but for most of the audience who watched the film, they are willing to support.

There are no complicated editing and shooting techniques, and there are no eye-catching settings. Some are just humorous and humorous interpretations of beauty pageants and family warmth—accompaniment.

It is also the similar meaning of watching movies that can make the audience have the idea of ​​​​Amway to share the movie, thereby causing a benign word-of-mouth effect.

The Internet is also a place to see this change in real time.

In the front, the online publicity and public relations departments of Blue Butterfly Pictures were touting and touting, and they didn't need to continue to guide them later. Some viewers who watched the film spontaneously left messages on forums or idb and other websites with high traffic to promote—

"It's really a good movie, everyone must watch it."

"Oliver is such a cute little girl, with that little belly, I really want to poke."

"Don't look at grandpa who is usually not serious, but he is the one who encourages Olive the most to participate in the competition. The conversation at the hotel was very touching."

“Recommended. Highly recommended.”

Under the guidance of the network publicity and public relations department and the spontaneous Amway of the audience, similar messages or posts appeared in the discussions on many websites.

For the audience after watching the movie, as long as they really accept a movie, in this era when everyone is a movie critic, the channels for free voice and the improvement of the accommodation channels also make them not stingy for the promotion of the movie. Do your best.

The Internet is really changing the world.

And if the audience can be satisfied after watching it, will the box office still be low?

This kind of momentum is far more useful than the name of "independent production, buyout and distribution cost first" hyped by the original time and space. UU Reading

Of course, this may also be because Fox didn't pay attention to the movie at first, and it was not until the box office increased in the next week that it realized that its sub-label Searchlight seemed to have discovered a low-cost dark horse, and this made great efforts.

This kind of error in estimating the prospects of the film can be said to be encountered by every film company. Sometimes the expectations are too high, and sometimes there are no expectations at all.

It is precisely because of the elusiveness of the market after the film was released that so many dark horses or screen classics were born, or the ultimate crash of the company's capital chain broke and went bankrupt.

Until the moment the market results come out, who knows?

However, Blue Butterfly has relatively good resources for this film.

The film is also worthy of Lehmann's attention or the company's resource support.

The more than 150,000 publicity expenses, which are higher than the film production, are not wasted.

Dear, this chapter is over, I wish you a happy reading! ^0^