Chapter 682： New forces, abundant talents

Remember for a second【】

In this regard, the oral decision is made first, and the follow-up work is also simple.

Lyman and Rupert continued to chat for a while, then took the initiative to leave.

Just as he was about to step back, he was suddenly stopped before he took two steps.

Rupert suddenly said: "For here, we are all outsiders, and it should be warm in a group."

Lehman thought for a while and replied, "Just work hard." - You even changed your nationality, just to embrace the United States and prevent you from mastering too many media resources and being tabooed by the authorities. Why are you talking about it?

Rupert nodded flatly and said nothing.

So, Lyman left with a question mark on his forehead.

In fact, this is just Rupert's feelings.

It's not a conspiracy theory. Of course, the "wiretap door" was committed by the Murdoch group, but after a few years of hype and guidance, no one really pushed it?

You know, which newspaper hasn't done anything that violates **?

If you want exclusive news, do you really think valuable and explosive news falls from the sky without some means?

Unbeknownst to Ryman, when he left, Rupert's personal assistant walked in quickly behind the door of the private room.

This man who has followed Rupert for many years must have the ability to observe words and expressions. Seeing that his boss was pondering there and mentioned "Sparta", he took the initiative to ask: "So, he doesn't seem to be willing to approach. We won't even accept superfluous intimacy."

Lyman's stance and insistence when talking with Rupert, he thought it was okay to cover up, but in front of these two old foxes, it was like being defenseless.

Rupert was noncommittal, and said calmly: "It should be half, neither wanting to be too close nor too far away. It is normal for him to do so, even Paramount and Warner have not recruited him, Fox is from a lower background and has a network of contacts. More shallow, what to impress? However, I remember that in addition to his good vision in film and television projects, he is also good at discovering talents. Christopher Nolan, James Wen, Zach Snyder...you can say There are several names, whether he knows people, or is he trained well? In this respect..."

Today, a large part of the Murdoch Group's focus is on television networks and studios, because this direction is where the best media resources sink.

In recent years, Rupert did a little calculation and found that several new forces under Firefly seemed to have suddenly appeared.

Christopher Nolan, who debuted at a low cost, did not perform well or badly, no matter how he looked at it, he was ordinary, and then "Mystery of the Shadow" helped Warner Batman successfully transform its image;

Needless to say, Zach Snyder, the MV debuted, and the first movie was full of momentum;

There is also Wen Ziren, when it comes to the height of the market performance, it may not be that great, but the cost budget is controlled so well, the profit margin seems to be a bit exaggerated, and horror movies, can't be compared with the mainstream business......

Looking at it this way, Firefly...abundant talents.

Unfortunately, I can't find it.

Because that kind of split means too much trouble for Fox.

——As soon as such a precedent begins, other directors will ask for a share. This is not a problem involving one person or two, but will shake the entire cooperation structure.

In contrast, small studios have less of a concern.

After all, Firefly has only one voice in the strict sense, as long as Lyman agrees, but Fox also has to consider the ideas of other shareholders.

Rupert shook his head and said: "It's useless to think too much, just keep an eye on the work of the second season of "Breaking Bad"."

......

A few days later, Fox reached a deal with Firefly to renew the rights to a second season of "Breaking Bad."

Immediately after the official signing, Fox TV couldn't wait to use News Corporation's media platform to announce the news of the renewed season. At the same time, it also said that it will meet the audience in early May next year.

As soon as the report came out, the happiest thing was of course the many fans who wanted to follow the show.

Of course, what they care about is not which TV station "Breaking Bad" will be broadcast on, but whether they can continue filming.

——As long as there is still something to watch, after all, the foreshadowing of the transaction between the white powder combination and Ah Ruan buried at the end of the first season and the follow-up trend are still very interesting and expected.

......

Time enters August, and Blue Butterfly will soon have a new action.

This time, it is no longer about taking the film sources of poor quality, but about the distribution of "Little Beauty in the Sun".

The schedule in August is naturally relatively cold, and there will be no big movies.

Therefore, Blue Butterfly Pictures soon reached a consensus with several chain theater chains, and will be released in North America on August 9 (Wednesday), with 1,850 screens and a 23% share of the screen.

The closer and closer release time also involves some of Lyman's energy.

Making the premiere, sending out invitations, finding someone to join in, and notifying the media to give red envelopes to let them show mercy... These all have to be arranged in advance.

Announcement, it has never been enough to arrange a theater line, and publicity cannot be ignored either.

In this era of "the fragrance of wine is also afraid of deep alleys", it is obviously worthwhile to rely on the audience's tap water without raising the heat.

In my memory, before the word of mouth of "Little Sunshine" in the original time and space did not take off, what was the publicity hotspot of searchlight?

Is it an actor? No, a few unknown actors have something to report, and the audience doesn't know them.

Yes

^0^ One second to remember【】

Writer or director? No, a few newcomers in the industry don't have a fan base, and investing resources in it can't play a leading role.

what is that?

It was Searchlight that bought the distribution rights of the film for 10 million yuan, creating a new height of independent film copyright bidding, which is higher than that of "Reservoir Dogs" and "Ice Storm", which aroused the curiosity of some audiences.

People wondered if the movie was worth the price, or if there was any glamour that would impress studio executives.

That's right, this unique way of hype is also limited to "Little Sunshine Beauty".

Other films can’t be copied. First, it’s not an independent film, but a film produced by a studio. The relationship between the two is different. Don’t treat the media and the audience as fools. Second, “Little Sunshine” is indeed produced The level is good.

At this time, Blue Butterfly would definitely not be able to go this route.

Because "Little Miss Sunshine" Firefly paid money, it is not an independent production...

And from the perspective of the issuer, it is appropriate to find a topic to hype.

Because there is no point that can attract or impress the audience, why should people pay attention to your upcoming movie?

Without understanding, there is no motivation.

This is like a lot of artists who like to set up their own characters, and this kind of topic focus is what the film needs.

In other words, the audience doesn’t know anything before it is released. At this time, a film character is needed to guide the audience to have curiosity or the motivation to go to the cinema to support.

Some people will say that after the movie is released, it is not enough to hype the word of mouth directly?

This is of course very good, and it is also the advantage of "Little Miss Sunshine", but the warm-up before the release is equally important. If you think about the focus of publicity and spending before and after the show, you will know that pre-show promotion requires more investment than post-show promotion. funds and energy.

One is active, the other is homeopathy, which is easy to compare.

As a result, Liam's breakthrough point for the early stage of "Little Miss Sunshine" can only be hit on his own boss.

Well, that's when Lehman's titular producer comes in handy. What's better than Lehman's optimism about "Little Sunshine"?

It's true that the audience doesn't know the main creator in the play, it's not ashamed, everyone is not famous, but they know Lyman.

With the reputation and expectations accumulated over the years, it is very easy to attract the attention of the audience as long as you bring the name of Lehman.

For example, the propaganda reads as follows-

Shocked "Little Miss Sunshine", which will be released on the 9th, is actually a project that Lehmann personally values.

What, the main creator, with the approval of Lehman himself, made a family-oriented comedy, with tears and laughter, highly recommended...

As a result, the topic and popularity have not come out?

Sometimes, "rubbing" is really an excellent direction. Spielberg also took the initiative to take advantage of the situation to support his directors. Of course, Lehman can also learn and use it. Who makes Lehman really have a certain appeal in front of the audience? wasted.

To put it badly, Lehman's name alone is higher than the entire "Little Miss Sunshine" team combined.

Fame is so important in Hollywood.

That's why Lehmann is close to festivals like the Oscars and Cannes, because awards bring what directors need—prestige and credentials.

Dear, this chapter is over, I wish you a happy reading! ^0^