Chapter 681： old fox

"Or, let Fox represent the release of "Sparta"? We can spare the Christmas slot, how about it?" - It happens that the company has not arranged any good projects to compete with several other companies at the end of this year. The investment of more than 60 million is still Zack Snyder's work should be a bet. watermark ad test watermark ad test

After Lyman heard it, his heart was like thousands of grass-mud horses tossing past. You don't play cards according to common sense.

What's going on? Aren't you discussing the TV series "Breaking Bad"? Why is it related to the movie, and you have to help distribute it?

Oh, it's not called help, it's called mutual benefit and win-win.

And the Christmas stall is indeed more eye-catching.

As we all know, in a year, the two best time for movies to make money, except for the summer vacation, is the Christmas market with the broadest foundation.

In fact, more than 70% of the works on the North American charts are box office savings in these two schedules.

Now, Fox has offered it up, and it still feels great and the future looks bright.

But Lehman's idea is that, according to the biggest advantage he needs to accumulate at the moment, that is to deeply manage the North American channel, and he can't always take good projects to follow the six big gangsters - without paying a little price, this channel will never be possible To be bigger, now, it is not a small loss, but in the long run, it will definitely be worth it.

This approach is actually just like Lionsgate in 0708, daring to use its own ace project to smash it, get results and data, and gather more and more theater resources.

But what excuse should be made for rejecting Rupert?

At this stage, the Murdoch Group is still in full swing, and its many media and news resources also allow them to have enough platforms to speak out.

This guy is a one-of-a-kind master. Even the **** of the British royal family dare to dig and disclose it, just to attract traffic - Rupert's idea of ​​running a newspaper is very businessman, and he will report whatever topic is valuable. He does not hesitate to deliberately exaggerate and guide, and is characterized by ambiguous remarks that seem to be facts.

Well, "Notorious" newspapers such as "New York Post", "Sun Times", "Boston Herald", "News of the World" and so on are all owned by the Murdoch Group, and everyone knows their style.

Since then, I can only resort to the word "drag", anyway, don't agree first, and be vague.

"Haha, if possible, it would be very good for Fox to represent the distribution of "Sparta", but the company has not made a unified arrangement for "Sparta" recently, and some people think that if it is released at the end of the year, There are some concerns..."

After Lyman finished speaking, Rupert was silent for a while, and said regretfully, "If that's the case, let's talk about it later. But regarding "Breaking Bad", we have always cooperated happily, so what worries does Firefly have? You might as well speak up, you can say anything." - You can find a good excuse to explain why you hesitated to renew "Breaking Bad".

Of course it can't be said.

Want to use chips to raise prices and fight for benefits, which of the two parties does not know? Whoever surrenders first will lose the upper hand at the negotiating table, and Rupert, whoever he is, just played this trick and killed him from Sydney. With a casual blow, Lehmann is speechless.

Lehman can be considered to know why he mentioned "Sparta" first - rejected the first time, can you reject the second time in the same way?

The pit is here.

How can this be good? Lehman's "drag" formula that had always worked was broken, and at this moment, he wanted to scold his mother.

However, putting aside the scolding and not scolding, Lehman still quickly calculated in his heart.

In this era of attention to interests and status, it is not difficult to use chips to pursue negotiations. Think about it, even actors dare to kidnap projects and make various capitalists big. What happened to Firefly’s price?

Dare to mention, at least have the corresponding confidence and value.

Lehman weighed it again and again, pretending to be puzzled: "There is one thing, I would like to ask Mr.

"what?"

"Is Fox satisfied with the broadcast agreement we signed?"

"Of course, this is negotiated by the two parties." Rupert smiled and understood what Lehmann meant-since it was negotiated, it was still an intentional contract, the buyer did not bid, and waited for the seller to mention it. Are you embarrassed?

Rupert was amused. He slowly picked up the coffee pot to refill himself a cup, and then poured it for Lehman. "Speaking of which, the pilot of the show is different from the time when you confidently asked for the advertising ladder to be divided."

"Human, it is inevitable that there will be miscalculations." Lehman raised his hand indifferently, "Of course, the follow-up trend is stable, and there will be a wave of outbreaks at the end, so it is difficult to know in advance." - I'm sorry, I hang up.

"And, if I remember correctly, the average viewership of the last episode was more than 17 million? Well... the advertising revenue of Firefly alone is more than 20 million." - Firefly made money, Fox only It will make more money, and other things will be useless for this negotiation.

You know, Lehman conservatively estimated that "Breaking Bad" not only brought more than 70 million advertising revenue to Fox, but also the subsequent TV rebroadcasts, the cultivation of audience groups, and the ratings of at least two programs at the same time. Taken high, these hidden treasures are just as important to a TV station.

And the value profits generated by these have nothing to do with the firefly half a dime, and not all of them were eaten by Fox.

Speaking of which, is this business worth it, Rupert really has no point in his heart?

He naturally has a number, otherwise he would not have met Lehman. First, he was attracted by some curiosity, and second, the potential of "Breaking Bad" was indeed outstanding, and it was a rare high-profile and high-viewing crowd in the past two years. U.S. drama.

What such American dramas mean to TV stations, he knows better than Lehmann.

Rupert took a sip of his coffee with some understanding, and realized that Lehman wanted to talk, the purpose was to increase the income of the project share, and continue to chat with the other party in a non-salty and mild manner. It is estimated that he will not get a positive response. of.

Putting down the coffee cup, Rupert decided to go straight to the point, "Well, Fox can give Firefly's ad 40 percent, but that's the ad share for the entire project. In addition, the copyright broadcast fee is one season per season. Talking, according to the market and ratings, Fox is willing to buy the second season of "Breaking Bad" for 3.5 million for a single episode, how?"

——As long as they can hold the "Breaking Bad" project, Rupert believes that Fox TV can bring them a very good topic and influence with this high-reputation hit drama. As for the advertising share, for the TV station , Firefly only got a part of it, and it was a project, but Fox has this part of the demand all day and throughout the year, and the cultivation of the audience is what they value the most.

With an audience base, are you afraid that you won't be able to make money?

After Lyman heard Rupert's conditions, he had a bottom line.

According to the cooperation of general producers on the TV station side, this share ratio is quite sincere, which also proves Fox's attitude - even film and television giants such as MGM and Warner, before they have their own TV networks, can The ad share that you can enjoy is very difficult to exceed 40% at the highest, and the drama is almost 30% suspended.

Of course, if it is self-produced and self-sold, or the TV station holds a lot of project production rights, it is another algorithm, and it is not impossible to make a high share of negative profits.

But Lyman still doesn't want to die.

This drama has just started, and the future achievements will only be greater. 20 million people is not the end. There is no need to rush to give out all the chips for money.

In fact, what is most in line with Firefly's interests is one signing per season. There is more room for maneuvering and shifting, and the initiative will always be in hand, forcing Fox to continue to make profits...

"The broadcast of the second season has not yet started. It's too far-fetched, and it's not beautiful. Let's just talk about the second season."

Rupert smiled, and he was also someone who could make a decision. Although Lehman's method of retaining the price increase method made him slightly unhappy, it was just a normal business transaction after all. , and plainly treat interest partners as enemies.

After a while, he said, "Okay, it's okay to be more thoughtful. Then, the price will remain the same, but if the subsequent viewership falls below 5, the advertising share will only be 20%. Do you still agree?"

"The project is not good, and there is absolutely no intention to take more."

The tone is still affirmative.